Development Media

Introduction
The development concept of mass
media is the newest of five semi
theories of media system.
It deeper originate the concept of
change and development in societies.

Definition:
Development communication is media for
development of people in a nation or to help
the target population. Communication seeks to
serve the people without manipulation and
encourage genuine response.
OR
The Commination which promote social
change, Education, Agriculture, Public health,
Nutrition, Family planning.

 Rostow's Stages of Economic Growth.
 Walt Rostow publish a book in 1960, in which
he explain the development of western
economic system.
 The book served is a guide for the
administration development program and
Rostow become adviser to President.

 Much of the U.S early development Programs
for the LDCs was based on Rostow book.

 Daniel learner(1950-1960 in middle east): Social
scientist emphasis on communication.
 Held a survey on public opinion in 7 courtiers
about change in traditional societies.
 Result: change take place in traditional societies
due to influence of Mass communication.
.

 Lerner book: Mass communication and
development theory become “Dominant
paradigm communication”

 Book published in 1994.
 Mass media is key component of development
programs.
 Media speed up development social change
political stability and economic growth.

 Mass Media is called the magic multiplier as it
can multiply the messages and reach a number
of people very fast.
 The conventional channel of communication
would never be able to meet this demand.
Therefore, modern communication
technologies would be of great use to meet this
demand by multiplying the messages and
reaching each and every worker
simultaneously.

 Development information's is originally
material that promoted national development
goals, such as literacy, health and agriculture.
 Development news: the news which promote
social change, Education,, Public health,
Nutrition, Agriculture, Family planning etc.

 Modern adaptation of development
information to support political development

 The main idea behind development
communication is media for development of
people in a nation or to help the target
population. Communication seeks to serve the
people without manipulation and encourage
genuine response.

 The term development news and development
journalism goes back to the Philippines in 1960.
 In Philippine the development news help
people to improve their economic productivity.
 Later goal of development changed from
economic and political change to identification
of the regime in power.

Definition :
MOUs signing.
The coming and going of national leaders.
The message of greetings, Awarding medals.
Covering of president Opening ceremonies
Oath taking.
The programs of friendship and cooperation.

 HISTORY
 its communist concept.
 To target specific field and specific area.
 DEFINATION
 Media is mobilized by the government as a
agent of change for specific and target
audience.

 Mobilized mass media more in 1990.
 New technologies start (internet) (dish TV)
 Media system independent.

 African continent faces more problems
 Nigeria is one the largest country of Africa.
 Fourth largest democracy.
 Nigeria has more newspapers Radios and TV
station an any African country.
 Nigeria become the engine that pulls black
Africa into modernity

 Most of countries controlling broadcasting of
channels and controlling newspapers.
 Developing polices.

Development Media

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