Diamonds have been treasured for centuries due to their rarity, durability, and beauty. Their sparkle comes from facets that reflect light internally and externally. Diamonds are graded on the 4 Cs - color, clarity, cut, and carat weight. Higher grades mean fewer inclusions, closer to colorless color, ideal cutting proportions, and larger size. Proper cleaning maintains a diamond's brilliance. Synthetic diamonds and simulants like cubic zirconia are available but have distinguishing characteristics. Understanding these basics empowers consumers.