Digipak Analysis Rihanna

Digipak Analysis Rihanna

• 1.
  By: Saba Chahil
• 2.
  Rihanna is apopular pop singer who plays around the R&B, pop, reggae, hip hop and dance genres. Her fourth studio album, Rated R, was released in November 2009. Rated R debuted at number four on the US Billboard 200 chart, with first- week sales of 181,000 copies in the United States, giving Rihanna her highest first-week sales in the US at that time.
• 3.
  The front coverof Rihanna’s album “Rated R” is rather a very different front cover than most of the music albums. It does not have an artist name written anywhere on it. However the letter “R” is written on the top right side. The image consists of a mid close-up of the artist with she covering the right side of her face with her hand. The makeup is very heavy and exotic. The artist is staring in the camera which gives the audience a challenging look. The image, as well as the whole cover is in black and white which probably is a way to make people aware of the explicit content in the album. On the bottom right side is the name of the album written and on the opposite corner is that warning box which makes the audience alert of the foul language that might have been used in the tracks.
• 4.
  The cd isprinted in black with a feel of a rough texture. The similar symbol “R” that was printed on the front cover is printed on the cd too. The theme therefore has been continued in the cd too. Towards the left side of the cd are the names of the producers and co producers are printed. Below them are the logos of the producing company. Under the logos are the websites related to the album, the artist and the production company with all the copyrights printed below it.
• 5.
  The back coverconsists of a mid shot of the artist with the rule-of-third applied to it. The artist’s image is towards the right of the cover. There is no headroom left in the cover. The artist is wearing semi-naked clothes covering the upper body with a white fur cloth. The image surely creates a sex appeal to its audience. Towards the right side of the cover are the production company logos and below them is the information telling the audience the requirements to access some content on the cd. Beneath it are the websites related to the artist, the album and the production company printed with the barcode below it. On the bottom left side corner are the copyrights printed on top on which are the names of the producers and co producers. On the left hand side of the cover are the title of the tracks listed with the featuring artists names. On both the sides of the cover are the spines of the album with the name of the album, the artist and the serial number printed on them.