Digipak deconstruction 2

Digipak deconstruction 2

• 1.
  This is whatRihanna’s Digipak for the album “Loud” looks like all together.
• 2.
  Front Cover of Rihanna’s album “Loud” Herbold, red hair is what will make this digipak stand out from other artists on the shelf and also make her as an artist stand out. Her facial expression shows she has the pop star attitude. By having an image that subtly shows the tattoo on her neck, indicates that she still has a “bad girl” element to her. By the front cover of the digipak being covered by a big central close up image of Rihanna’s The main colours for the whole face, as she is physically digipak are warm colours such attractive, the image captures the as red and pink, this suggests attention of potential buyers and that the album is about love, fans. Rihanna’s lips and hair are lust and luck this also may the most vocal part of the reflect on the attitude of the image, this is because they are songs. bright red and shows up extremely strong, this contrasts with her The front cover is natural face makeup which makes her look more natural. appealing to the female audience because of the femininity and prettiness of the album, young females will aspire to be like her where as the red lipstick giving out a sexy feel to the album will target to males as they will want to be with her. The font used to write the album name “Loud” is in a very simple, thin, elegant looking, spaced out text to not divert any attention away from the close up image of Rihanna and also doesn’t clash with any of the images. The text is located at the bottom of the page.
• 3.
  Back cover of Rihanna’s albumLoud. The angle of her face, looking down, makes her look very vulnerable, which contrasts with the image on the front cover which makes her look really powerful. I really like how you can see the white curtains on the side, giving it a homely feel, also how these curtains have let light in on certain places on the wall, it makes the back cover very creative with the use of light. The pale pink background on the album helps the track names and production information stand out, also giving a girly feel to the whole album, it also gives a calm and relaxed vibe. This colour background also makes Rihanna’s bright red hair stand out. Along with the vulnerability that the angle of her face shows, this pose also makes her look vulnerable. As this contrasts with the front cover image, this shows her in different moods and emotions on the same album which could show us that this album includes songs in all different moods, for example happy, sad etc. From this I have found that the Main Conventions on the back cover of a digipak are: • The track names • The amount of tracks on the album • The running order of the tracks • The image • The colour • The production details. The font style of the track names is very easy to read, especially as its all in capitals. The pink font colour gives the album a girly pop feel to the album. On this album there are no track numbers, however it still easy to see which order the tracks go in. This album has a different layout to Demi Lovato’s album “Here We Go Again” as the production teams information is in bigger writing under the list of songs that are on the album, which is also written in the same font and colour. The production details are written in a very small print as this information isn’t that important to fans even though it has necessary details and legal information. Here is a list of websites that fans might be interested. This is written in a bigger font than the production details so its easier to read, this also makes it look more important.
• 4.
  The CD forthe album “Loud” has got an image of a rose head covered over the whole CD. The CD links with the back cover, more than the front cover as it keeps with the idea of pale pink which suggests purity and innocence which could show how on the inside she isn’t as outgoing and powerful as she looks on the front cover/ or as the media institution demands her to appear. Flowers, love and beauty are all the key themes to this whole digipak and the CD ties in nicely with that. The track list is also on the CD for ease to know the order of the songs, along with the artists name “Rihanna” with a few production information and logos.
• 5.
  Inside of Rhianna’s“Loud” digipak The different images on this album work well together as they show her in her different personalities which makes her seem more real. The mise-en-scene behind what the artist is wearing in this, is a nude, natural coloured dress which makes her seem very innocent and vulnerable, perhaps making her seem more relatable to her audience, her tattoo’s are also not on show as much in this image taking away the “bad girl” look and leaving her as pretty and natural. The image on the inside allows the audience to see the artist’s body language, the way her body looks gives the impression that the songs on the album will be deep and meaningful. The inside of the digipak shows an edited image of Rihanna that spreads across the three pages of the digipak. Rihanna is laying on a bed of roses whilst holding a bunch of roses. The red colour of the roses link with the red colour of her hair and the idea of the roses link with the pale pink rose on the CD. Roses often symbolise romance and tragedy in love which is a theme for a lot of Rihanna’s songs on this album.