Digipak deconstructions

Digipak deconstructions

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  Caitlin McMullen DIGIPAK DECONSTRUCTIONS
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  KATY PERRY –TEENAGE DREAM The artists name looks fairly childish while also looking like candy. The writing is in an informal font creating a chilled feeling as well as showing the artist to be young and youthful. This links to the pop genre as it has a younger audience. The background which the artist is laying on is candy floss. This is shown to look like the artist is laying on clouds which is not very realistic however it could be what a younger audience is interested in seeing. Candy floss is usually associated with childlike things such as fairs etc. Having this portrays the artist as being childlike and relating to her audience. The position in which Katy Perry is laying as well as her not wearing anything suggests it is also targeting a male audience. This also portrays the artist as not caring about what people think and doing what she wants to do. This also attracts the audience to her as she is the main focus. The name of the album is also in a childish font while also having red and white swirls as the fill for the name, this also gives off a childish impression through looking again, like candy. This links to the name ‘Teenage Dream’ as most younger people like candy.
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  JUSTIN BIEBER –BELIEVE – FRONT The background is fairly plain which puts the main focus on the artist. Towards the left of the front cover it is lighter suggesting that a light is facing the artist from diagonally behind which is also shown on the artists back of head. The artists name is across the top which states whose album it is however it does not stand out as much as anything else. The front cover features a medium close up of the artists face which also shows whose album it is. There is a side light shining on his face from the right which causes part of the shadow on the left side of his face. He has a blank kind of expression on his face giving off a serous kind of impression while he is looking over his shoulder. However it is unclear as to what he is looking at behind him. The album title ‘Believe’ is one of the largest parts of the front cover which makes it stand out more to attract audiences. ‘Believe’ has connotations like confidence and trust which reflect onto the audience while also being a possible reflection on the artists past life experiences. Believe suggests Justin had a time where he changed his life around for the better therefore forgetting bad decisions of the past. This could also be the reason for him looking over his shoulder.
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  INSIDE – BELIEVEALBUM Inside included a small booklet which gave details about each song in the album such as producers, companies involved, recording studio, background vocals etc. This then opened up to a signed poster. By including this gives extra information about the process of making the album while also giving the audience something to keep (poster) This extra piece of information tells you where to find lyrics as well as giving details of when and where is was produced and copyright information. This again gives extra detail for the artists album. This medium close up features the artist in a more colourful way while still having a serious like similar to the front cover. The lighting is a lot brighter suggesting he had more light during this photoshoot to make him stand out more. The CD clarifies the artist and album while also giving website links, producer information and record labels information etc. This allows audiences to research more into it or find extra information if needed. The inside sticks to the same colour scheme as the rest of the cover which makes it more appealing and professional.
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  BACK – BELIEVEALBUM The photo which is on the back features the artist playing his guitar on the street while still promoting the album name on the inside of his guitar case. The image also sticks to the main colour scheme of yellow and black which having light shining down creating positivity for the album. This also follows a convention of all digipaks of having a barcode on the back to identify the album. This information is a repeat which is throughout the digipak which gives the information about copyright, producers, songs, website links and record labels. There are logos at the bottom which are of the producers etc. This promotes them as well as the album. The song list is fairly plain and simple. The songs are listed from 1-13 with ‘Believe’ being 13 as it is the name of the album. The song which matches the title of the album always tends to be the last song on the list. The font is normal whilst all the letters are in capital letters. This quote said by Justin Bieber is highlighted in a yellow box to make it stand out. The quote says ‘Where would I be if YOU didn’t believe…’ This suggests Justin may have gone through some bad times therefore with the support of his fans, it led him to get better.
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  LITTLE MIX –DNA - FRONT The colour scheme that is used for this is pink, blue, purple and yellow. The colour scheme is bright which represents the pop genre which Little Mix are. The colour scheme will attract the audience while also representing their female gender. Medium close ups of each individual member of Little Mix are shown while they are all positioned differently. The artists position suggests they are looking for some kind of attention from a male audience. All artists are looking directly forwards while Perrie (bottom left) has her hand on her face giving off a seductive facial expression. The background is split into 4 individual boxes which the images of the members of Little mix are in. This separates them all while each section is separated unequally portraying the group as being unconventional. The group name and album name are placed in the centre of the front cover. They are not as big as the rest of the front cover however, the text is in bold capital letters with the album name being shown in bright pink with a yellow background making it stand out more.
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  INSIDE - DNA TheCD background is a plain blue however the groups name ‘Little Mix’ is in the same font and style which is on the front. At the bottom of the CD is information about copyright, record labels etc. There is also a logo for SYCO music, the record label they are signed to. The left of the inside in the digipak is also fairly plain and simple with a yellow background with different symbols down the bottom. The symbols are not typically what you would see on a digipak however following that Little Mix are unconventional it matches perfectly. The inside of the digipak still matches the colour scheme presented on the front cover. The booklet has each song along with the lyrics then if you turned it over it then was a poster of Little Mix. The lyrics assist the audience if they don’t know lyrics etc.
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  BACK - DNA Eachsong in the album is in block capitals with the box around them like the ‘Little Mix’ title throughout the rest of the digipak. In smaller black writing, a featuring artist in the song is written. This is written in smaller writing which makes it seem like they are less important as it isn’t their album. The barcode is a typical convention of a back of a digipak. This extra piece of information tells you details of when and where is was produced and copyright information. This gives extra detail for the artists album. The back of the cover follows the colour scheme of the whole album with yellow, blue and pink. The yellow background is calm which allows the songs to stand out more. The black small writing is at the bottom suggesting it is less important.
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  ARIANA GRANDE –YOURS TRULY - FRONT The background of the front cover is dark which makes the artist stand out more. The front cover is in black and white minus the title ‘Yours Truly’ which gives a kind of mysterious feeling. The position of Ariana gives off the impression that she is careless towards anything. It also gives the impression that she is confidence with herself. Towards the bottom of the front cover the background blends in with Ariana. Ariana’s face at the top is the brightest part of the front cover which suggests she had a light from above shining on her face to make her the main focus. The sticker on the front of the digipak was added on however it shows the singles which are featured in the album.
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  INSIDE – YOURSTRULY The inside of the digipak for Yours Truly is plain and simple with the white booklet to the left. Being simple puts the main focus on the actual album. The booklet contains each song name and information about who produced them, recorded them etc. The CD for Yours Truly is plain pink which matches the title of ‘Yours Truly’ being pink. It has a pattern around it which makes it more interesting. This attracts a female audience as it has female features. At the bottom and around the sides is information about copyright and record labels etc. This gives extra information about it. This information is on all CDs and digipaks to promote who has helped make the album.
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  BACK – YOURSTRULY The song list is in white on a light pink background which is not very clear at all however songs 1-12 are central down the cover. The song list is always numbered on the back of a cover so the audience know what song is on when. This information is extra about the producers and the label they are with. This gives the helping people some credit for helping in the process. Here is 2 links to websites. Ariana Grande’s website and Republic Records website. This can allow people to find out more if they wanted to. The barcode again follows the convention of the back of digipaks which identifies the product. The small logo and writing is again, extra information about the record label Ariana is signed to as well as stating copyright is unauthorised. The background is pink which is different to the front cover however follows part of the colour scheme.