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![16
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
ANNUAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
+0.7% +1.8% +8.8% 0% 0%
+2 MILLION +6 MILLION +25 MILLION [UNCHANGED] [UNCHANGED]
TOTAL
POPULATION
MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-16-2048.jpg)
![18
2019
JAN
SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES
'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE
INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS.
DEVICE USAGE
PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED]
89% 28% 10% 14%
90% 78% 77% 46%
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR DESKTOP
COMPUTER
TABLET
DEVICE
TELEVISION
(ANY KIND)
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
E-READER
DEVICE
WEARABLE
TECH DEVICE](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-18-2048.jpg)
![19
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS
AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY.
TIME SPENT WITH MEDIA
AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED]
6H 31M 2H 04M 4H 14M 1H 25M
AVERAGE DAILY TIME
SPENT USING THE
INTERNET VIA ANY DEVICE
AVERAGE DAILY TIME
SPENT USING SOCIAL
MEDIA VIA ANY DEVICE
AVERAGE DAILY TV VIEWING TIME
(BROADCAST, STREAMING
AND VIDEO ON DEMAND)
AVERAGE DAILY TIME
SPENT LISTENING TO
STREAMING MUSIC
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-19-2048.jpg)
![28
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
CONTENT STREAMING ACTIVITIES
PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED]
90% 70% 18% 18% 7.4%
WATCH VIDEOS
ONLINE
STREAM TV CONTENT
VIA THE INTERNET
PLAY GAMES STREAMED
LIVE VIA THE INTERNET
WATCH LIVE STREAMS OF
OTHERS PLAYING GAMES
WATCH E-SPORTS
TOURNAMENTS](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-28-2048.jpg)
![32
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR ‘TIME SPENT’ ARE DAILY AVERAGES, IN
HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH.
SOCIAL MEDIA BEHAVIOURS
HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED]
97% 77% 2H 04M 7.1 14%
VISITED OR USED A SOCIAL
NETWORK OR MESSAGING
SERVICE IN THE PAST MONTH
ACTIVELY ENGAGED WITH
OR CONTRIBUTED TO SOCIAL
MEDIA IN THE PAST MONTH
AVERAGE AMOUNT
OF TIME PER DAY SPENT
USING SOCIAL MEDIA
AVERAGE NUMBER OF
SOCIAL MEDIA ACCOUNTS
PER INTERNET USER*
PERCENTAGE OF INTERNET
USERS WHO USE SOCIAL
MEDIA FOR WORK PURPOSES
global
web
index
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-32-2048.jpg)
![33
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
82%
80%
57%
51%
42%
36%
31%
28%
19%
19%
18%
16%
15%
9%
9%
7%
YOUTUBE
FACEBOOK
FB MESSENGER
INSTAGRAM
TWITTER
PINTEREST
SNAPCHAT
LINKEDIN
REDDIT
SKYPE
WHATSAPP
TUMBLR
TWITCH
IMGUR
WECHAT
LINE
MOST ACTIVE SOCIAL MEDIA PLATFORMS
PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED]
SOCIAL NETWORK
MESSENGER / VOIP](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-33-2048.jpg)
![49
2019
JANJAN
2019
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
MOBILE ACTIVITIES
PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED]
70% 75% 55% 48% 68%
PERCENTAGE OF
INTERNET USERS USING
MOBILE MESSENGERS
PERCENTAGE OF
INTERNET USERS WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF
INTERNET USERS PLAYING
GAMES ON MOBILE
PERCENTAGE OF
INTERNET USERS USING
MOBILE BANKING
PERCENTAGE OF
INTERNET USERS USING
MOBILE MAP SERVICES
global
web
index
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-49-2048.jpg)
![55
2019
JAN
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019).
NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION.
FINANCIAL INCLUSION FACTORS
PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE
63% 68% 77% 77%
93% 66% [N/A] 77%
HAS AN ACCOUNT WITH
A FINANCIAL INSTITUTION
HAS A
CREDIT CARD
HAS A MOBILE
MONEY ACCOUNT
MAKES ONLINE PURCHASES
AND / OR PAYS BILLS ONLINE
PERCENTAGE OF WOMEN
WITH A CREDIT CARD
PERCENTAGE OF MEN
WITH A CREDIT CARD
PERCENTAGE OF WOMEN
MAKING ONLINE TRANSACTIONS
PERCENTAGE OF MEN
MAKING ONLINE TRANSACTIONS](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-55-2048.jpg)
![56
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
E-COMMERCE ACTIVITIES
PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED]
85% 93% 77% 56% 44%
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
VISITED AN ONLINE
RETAIL STORE ON THE
WEB (ANY DEVICE)
PURCHASED A
PRODUCT OR SERVICE
ONLINE (ANY DEVICE)
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE
global
web
index
global
web
index](https://image.slidesharecdn.com/datareportal20190131gd100digital2019unitedstatesv02-190131082916/75/Digital-2019-United-States-of-America-January-2019-v02-56-2048.jpg)
Uploaded byDataReportal
Digital 2019 United States of America (January 2019) v02
The document provides a comprehensive overview of digital data and trends for the year 2019, focusing on internet, social media, mobile, and e-commerce behaviors globally and in various countries. It includes key statistics on population figures, internet penetration rates, and mobile usage, highlighting annual growth trends in these areas. The data is sourced from reputable organizations and reflects the state of digital engagement as of January 2019.
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- 1. DIGITAL2019 ALL THE DATAAND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 THE UNITED STATES OF AMERICA
- 3. ALL THE DATAAND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 DIGITAL2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD DIGITAL2019 GLOBAL DIGITAL YEARBOOK CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL DIGITAL YEARBOOK, WITH ESSENTIAL HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
- 4. CLICK THE LINKSBELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND TFYR MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
- 5.
- 6. 6 2019 JAN SOURCES: POPULATION: UNITEDNATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). DIGITAL AROUND THE WORLD IN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE 7.676 5.112 4.388 3.484 3.256 56% 67% 57% 45% 42% BILLION BILLIONBILLIONBILLIONBILLION TOTAL POPULATION UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
- 7. 7 2019 JAN SOURCES: POPULATION: UNITEDNATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS +1.1% +2.0% +9.1% +9.0% +10% +84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 TOTAL POPULATION UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS
- 8. 8 2019 JAN SOURCES: INTERNETWORLDSTATS; ITU;WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA INTERNET PENETRATION BY REGION INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE) 69% 63% 60% 42% 32% 51% 12% 66% 50% 80% 88% 95% 50% 41% 94% 51% 73% 63% 95%
- 9. 9 2019 JAN SOURCES: LATEST DATAPUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA SOUTHERN AFRICA SOCIAL MEDIA PENETRATION BY REGION BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION 8% 38% 24% 57% 61% 70% 54% 16% 48% 7% 12% 40% 58%53% 67% 66% 46%62% 70%
- 10. 10 2019 JAN SOURCES: KEPIOS ANALYSIS;LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017). 2,271 1,900 1,500 1,300 1,083 1,000 803 531 500 446 326 330 320 303 300 300 287 260 250 194 QQ FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WEIXIN / WECHAT INSTAGRAM QZONE DOUYIN / TIKTOK SINA WEIBO TWITTER REDDIT DOUBAN LINKEDIN** BAIDU TIEBA* SKYPE* SNAPCHAT** VIBER* PINTEREST LINE SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / VOIP
- 11. 11 2019 JAN SOURCE: BASED ONSIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018). NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WHATSAPP (133) FACEBOOK MESSENGER (75) VIBER (10) IMO (3) WECHAT (3) LINE (3) TELEGRAM (3) HANGOUTS (1) GOOGLE MESSAGES (1) KAKAOTALK (1) UNKNOWN (11) ZALO (1) TOP SOCIAL MESSENGERS AROUND THE WORLD THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018
- 12. 12 2019 JAN SOURCE: EXTRAPOLATED FROMFACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 3% 11% 13% 7% 5% 3% 2% 4% 16% 19% 9% 5% 3% 2% SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE
- 13. 13 2019 JAN SOURCE: GSMA INTELLIGENCE(Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA MOBILE CONNECTIVITY BY REGION THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS) 108% 129% 111% 103% 91% 162% 62% 101% 53% 86% 102% 132% 154% 120% 116% 109% 73%96% 105%
- 14. 14 THE UNITED STATESOF AMERICA
- 15. 15 2019 JAN SOURCES: POPULATION: UNITEDNATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE THE UNITED STATES OF AMERICA 327.9 347.4 312.3 230.0 200.0 MILLION MILLION MILLION MILLION MILLION 82% 106% 95% 70% 61% TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION:
- 16. 16 2019 JAN SOURCES: POPULATION: UNITEDNATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS +0.7% +1.8% +8.8% 0% 0% +2 MILLION +6 MILLION +25 MILLION [UNCHANGED] [UNCHANGED] TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
- 17. 17 2019 JAN SOURCES: UNITED NATIONS;U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. OVERVIEW: POPULATION & ECONOMY ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS 82% $59,532 99% 99% 99% 327.9 50.5% 49.5% +0.7% 38.3 MILLION TOTAL POPULATION FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE URBAN POPULATION GDP PER CAPITA (PPP) (CURRENT INTERNATIONAL $)* OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+)
- 18. 18 2019 JAN SOURCE: GOOGLE CONSUMERBAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES 'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. DEVICE USAGE PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED] 89% 28% 10% 14% 90% 78% 77% 46% MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TELEVISION (ANY KIND) DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE
- 19. 19 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY. TIME SPENT WITH MEDIA AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED] 6H 31M 2H 04M 4H 14M 1H 25M AVERAGE DAILY TIME SPENT USING THE INTERNET VIA ANY DEVICE AVERAGE DAILY TIME SPENT USING SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TV VIEWING TIME (BROADCAST, STREAMING AND VIDEO ON DEMAND) AVERAGE DAILY TIME SPENT LISTENING TO STREAMING MUSIC global web index
- 20.
- 21. 21 2019 JAN SOURCES: INTERNETWORLDSTATS; ITU;WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. INTERNET USE: DEVICE PERSPECTIVE BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES 312.3 95% 268.0 82% MILLION MILLION TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION global web index
- 22. 22 2019 JAN SOURCE: INTERNETWORLDSTATS; ITU;WORLD BANK; CIA WORLD FACTBOOK (ALL LATEST DATA AVAILABLE IN JANUARY 2019). INTERNET USERS: DIFFERENT PERSPECTIVES DIFFERENT PERSPECTIVES ON THE NUMBER OF INTERNET USERS, FROM SOME OF THE WORLD’S MOST COMPREHENSIVE STUDIES 312.3 249.8 249.8 246.8 MILLION MILLION MILLION MILLION INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) WORLD BANK CIA WORLD FACTBOOK
- 23. 23 2019 JAN SOURCE: GOOGLE CONSUMERBAROMETER (COLLECTED JANUARY 2018). ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. FREQUENCY OF INTERNET USE HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 1 7 31 365 86% 8% 5% 1% EVERY DAY AT LEAST ONCE PER WEEK AT LEAST ONCE PER MONTH LESS THAN ONCE PER MONTH
- 24. 24 2019 JAN SOURCE: OOKLA SPEEDTEST(DECEMBER 2018 AND DECEMBER 2017). INTERNET CONNECTION SPEEDS AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON MBPSMBPS 32.01 +18% 109.48 +42% AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS
- 25. 25 2019 JAN SOURCE: SIMILARWEB (JANUARY2019). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2018. NOTES: ‘MONTHLY TRAFFIC’ DOES NOT REPRESENT UNIQUE VISITORS. ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. SIMILARWEB’S TOP WEBSITES RANKING OF WEBSITES BY AVERAGE MONTHLY TRAFFIC 01 GOOGLE.COM SEARCH 15,081,300,000 10M 55S 8.9 02 FACEBOOK.COM SOCIAL 4,487,200,000 10M 57S 9.2 03 YOUTUBE.COM TV & VIDEO 4,468,200,000 19M 37S 7.7 04 AMAZON.COM SHOPPING 2,054,000,000 07M 14S 9.6 05 YAHOO.COM NEWS 1,847,400,000 07M 12S 6.6 06 WIKIPEDIA.ORG REFERENCE 1,078,500,000 03M 41S 3.0 07 PORNHUB.COM ADULT 1,061,100,000 10M 17S 7.7 08 TWITTER.COM SOCIAL 870,900,000 08M 29S 6.2 09 XNXX.COM ADULT 798,200,000 14M 57S 10.0 10 XVIDEOS.COM ADULT 760,300,000 12M 43S 9.4 # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT
- 26. 26 2019 JAN SOURCE: ALEXA (JANUARY2019). NOTES: ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. ALEXA’S TOP WEBSITES RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS 11 INSTAGRAM.COM 05M 47S 3.86 12 LINKEDIN.COM 06M 12S 4.52 13 TWITCH.TV 05M 36S 2.78 14 PORNHUB.COM 08M 43S 3.35 15 MICROSOFTONLINE.COM 00M 56S 1.89 16 LIVE.COM 03M 53S 3.76 17 ESPN.COM 06M 42S 4.08 18 IMGUR.COM 03M 10S 2.57 19 PAYPAL.COM 03M 57S 4.61 20 CRAIGSLIST.ORG 09M 20S 8.45 01 GOOGLE.COM 07M 42S 9.54 02 YOUTUBE.COM 08M 47S 5.02 03 AMAZON.COM 08M 09S 8.26 04 FACEBOOK.COM 09M 43S 4.03 05 REDDIT.COM 11M 40S 7.54 06 WIKIPEDIA.ORG 04M 15S 3.15 07 YAHOO.COM 04M 01S 3.60 08 TWITTER.COM 06M 23S 3.21 09 NETFLIX.COM 02M 04S 1.79 10 EBAY.COM 09M 08S 6.76 # WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT
- 27. 27 2019 JAN SOURCE: GOOGLE TRENDS(ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017. TOP GOOGLE SEARCH QUERIES IN 2018 BASED ON SEARCHES THROUGHOUT 2018 11 NFL 18 12 DRIVE 18 13 APPLE 18 14 CALCULATOR 17 15 GMAIL 17 16 TRANSLATE 17 17 INSTAGRAM 16 18 NBA 16 19 RESTAURANTS 15 20 TRUMP 14 01 YOU 100 02 WEATHER 84 03 GOOGLE 83 04 FACEBOOK 81 05 YOUTUBE 52 06 NEWS 52 07 CRAIGSLIST 45 08 AMAZON 42 09 WALMART 31 10 YAHOO 23 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
- 28. 28 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. CONTENT STREAMING ACTIVITIES PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED] 90% 70% 18% 18% 7.4% WATCH VIDEOS ONLINE STREAM TV CONTENT VIA THE INTERNET PLAY GAMES STREAMED LIVE VIA THE INTERNET WATCH LIVE STREAMS OF OTHERS PLAYING GAMES WATCH E-SPORTS TOURNAMENTS
- 29. 29 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. USE OF INTERNET TECHNOLOGIES PERCENTAGE OF INTERNET USERS THAT USE EACH TOOL OR SERVICE EACH MONTH 35% 19% 44% 20% VOICE SEARCH OR VOICE COMMANDS RIDE-HAILING SERVICES AD-BLOCKING TOOLS VIRTUAL PRIVATE NETWORK (VPN) global web index
- 30.
- 31. 31 2019 JAN SOURCES: LATEST DATAPUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. SOCIAL MEDIA OVERVIEW BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS 230.0 70% 200.0 61% MILLION MILLION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE DEVICES ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION
- 32. 32 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR ‘TIME SPENT’ ARE DAILY AVERAGES, IN HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH. SOCIAL MEDIA BEHAVIOURS HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED] 97% 77% 2H 04M 7.1 14% VISITED OR USED A SOCIAL NETWORK OR MESSAGING SERVICE IN THE PAST MONTH ACTIVELY ENGAGED WITH OR CONTRIBUTED TO SOCIAL MEDIA IN THE PAST MONTH AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL MEDIA ACCOUNTS PER INTERNET USER* PERCENTAGE OF INTERNET USERS WHO USE SOCIAL MEDIA FOR WORK PURPOSES global web index global web index
- 33. 33 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 82% 80% 57% 51% 42% 36% 31% 28% 19% 19% 18% 16% 15% 9% 9% 7% YOUTUBE FACEBOOK FB MESSENGER INSTAGRAM TWITTER PINTEREST SNAPCHAT LINKEDIN REDDIT SKYPE WHATSAPP TUMBLR TWITCH IMGUR WECHAT LINE MOST ACTIVE SOCIAL MEDIA PLATFORMS PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED] SOCIAL NETWORK MESSENGER / VOIP
- 34. 34 2019 JAN SOURCE: EACH PLATFORM’SSELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. SOCIAL MEDIA ADVERTISING AUDIENCES A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS 54% 46% 56% 44% 44% 56% 56% 43% 48% 52% 210.0 120.0 47.05 93.25 150.0 MILLION MILLION MILLION MILLION MILLION TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS) FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
- 35. 35 2019 JAN SOURCE: EACH PLATFORM’SSELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. SOCIAL MEDIA AUDIENCES: QUARTERLY GROWTH THE QUARTERLY CHANGE IN THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS 0% 0% -4.7% -15% 0% QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS)
- 36. 36 2019 JAN SOURCE: EXTRAPOLATED FROMFACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 1% 8% 13% 10% 8% 7% 6% 1% 8% 13% 9% 7% 5% 4% SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE
- 37. 37 2019 JAN SOURCE: FACEBOOK (JANUARY2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT, FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS. FACEBOOK AUDIENCE OVERVIEW BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 210.0 76% 0% 54% 46% MILLION NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON FACEBOOK QUARTER-ON- QUARTER GROWTH IN FACEBOOK ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE*
- 38. 38 2019 JAN SOURCE: FACEBOOK (JANUARY2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FACEBOOK ACTIVITY FREQUENCY THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK 1 1 13 6 10 4 2 1 16 10 1 9 6 2 13 NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
- 39. 39 2019 JAN SOURCE: LOCOWISE (JANUARY2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES) WILL EXPERIENCE LOWER LEVELS OF ORGANIC REACH. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE. FACEBOOK PAGE REACH BENCHMARKS AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA +0.13% 6.9% 5.7% 29% 30% AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH
- 40. 40 2019 JAN SOURCE: LOCOWISE (JANUARY2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT PAGES. ON AVERAGE, PAGES WITH LARGER AUDIENCES (I.E. GREATER NUMBERS OF ‘PAGE LIKES‘) WILL EXPERIENCE LOWER LEVELS OF ENGAGEMENT ACROSS ALL POST TYPES. ADVISORY: MANY LARGE BRAND PAGES WILL EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ORGANIC REACH AND ENGAGEMENT COMPARED TO THE AVERAGES QUOTED HERE. FACEBOOK ENGAGEMENT BENCHMARKS THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. PAGE REACH 3.62% 7.12% 5.48% 3.99% 2.48% AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES OF POST, ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS (ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS (ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS (ALL TYPES OF PAGE*) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS (ALL TYPES OF PAGE*)
- 41. 41 2019 JAN SOURCE: INSTAGRAM (JANUARY2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. INSTAGRAM AUDIENCE OVERVIEW BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 120.0 44% 0% 56% 44% MILLION NUMBER OF PEOPLE THAT INSTAGRAM REPORTS CAN BE REACHED WITH ADVERTS ON INSTAGRAM PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON INSTAGRAM QUARTER-ON- QUARTER GROWTH IN INSTAGRAM ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE*
- 42. 42 2019 JAN SOURCE: TWITTER (JANUARY2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. TWITTER AUDIENCE OVERVIEW BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 47.05 17% -4.7% 44% 56% MILLION NUMBER OF PEOPLE THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON TWITTER QUARTER-ON- QUARTER GROWTH IN TWITTER ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE*
- 43. 43 2019 JAN SOURCE: SNAPCHAT (JANUARY2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. SNAPCHAT AUDIENCE OVERVIEW BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 93.25 34% -15% 56% 43% MILLION NUMBER OF PEOPLE THAT SNAPCHAT REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON SNAPCHAT QUARTER-ON- QUARTER GROWTH IN SNAPCHAT ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE*
- 44. 44 2019 JAN SOURCE: LINKEDIN (JANUARY2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA. LINKEDIN AUDIENCE OVERVIEW BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 150.0 59% 0% 48% 52% MILLION NUMBER OF PEOPLE THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN PERCENTAGE OF ADULTS AGED 18+ THAT CAN BE REACHED WITH ADVERTS ON LINKEDIN QUARTER-ON- QUARTER GROWTH IN LINKEDIN ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE*
- 45. 45 2019 JAN SOURCE: GOOGLE TRENDS(ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP YOUTUBE SEARCH QUERIES IN 2018 BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018 11 MINECRAFT 25 12 EMINEM 23 13 SLIME 21 14 ROBLOX 20 15 POST MALONE 20 16 BTS 20 17 NINJA 18 18 LOGAN PAUL 18 19 VINES 18 20 LIL BABY 17 01 MUSIC 100 02 SONGS 99 03 BABY 94 04 FORTNITE 81 05 LIVE 70 06 DRAKE 37 07 CARDI B 30 08 MOVIES 28 09 NBA YOUNGBOY 27 10 ASMR 26 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
- 46.
- 47. 47 2019 JAN SOURCE: GSMA INTELLIGENCE(Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) 347.4 106% 22% 78% 93% MILLION TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
- 48. 48 2019 JAN SOURCE: GSMA INTELLIGENCE.TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ MOBILE CONNECTIVITY INDEX GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY 81.81 73.23 72.86 91.56 91.68 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100
- 49. 49 2019 JANJAN 2019 SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. MOBILE ACTIVITIES PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED] 70% 75% 55% 48% 68% PERCENTAGE OF INTERNET USERS USING MOBILE MESSENGERS PERCENTAGE OF INTERNET USERS WATCHING VIDEOS ON MOBILE PERCENTAGE OF INTERNET USERS PLAYING GAMES ON MOBILE PERCENTAGE OF INTERNET USERS USING MOBILE BANKING PERCENTAGE OF INTERNET USERS USING MOBILE MAP SERVICES global web index global web index
- 50. 50 2019 JAN SOURCE: APP ANNIE(JANUARY 2019); KEPIOS ANALYSIS. CONSUMER SPEND FIGURES ARE IN U.S. DOLLARS. NOTE: FIGURES REPRESENT VALUES FOR THE LOCAL COUNTRY / TERRITORY ONLY. MOBILE APPS: INSTALLS vs. USAGE A CLOSER LOOK AT THE NUMBER OF APPS DOWNLOADED AND INSTALLED, COMPARED TO THE NUMBER OF APPS USED 11.94 $19.90 104 35 BILLION BILLION NUMBER OF MOBILE APPS DOWNLOADED DURING FULL YEAR 2018 TOTAL CONSUMER SPENDING ON MOBILE APPS DURING 2018 (U.S. DOLLARS) AVERAGE NUMBER OF APPS INSTALLED PER SMARTPHONE DEVICE AVERAGE NUMBER OF MOBILE APPS USED PER MONTH PER SMARTPHONE
- 51. 51 2019 JAN SOURCE: APP ANNIE(JANUARY 2019). BASED ON COMBINED DATA FOR ANDROID AND IPHONE DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: ACTIVE USERS RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2018 RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS 01 FACEBOOK FACEBOOK 02 FACEBOOK MESSENGER FACEBOOK 03 AMAZON AMAZON 04 INSTAGRAM FACEBOOK 05 SNAPCHAT SNAP 06 NETFLIX NETFLIX 07 PINTEREST PINTEREST 08 PANDORA MUSIC PANDORA 09 TWITTER TWITTER 10 SPOTIFY SPOTIFY 01 POKÉMON GO NIANTIC 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD 03 NEW WORDS WITH FRIENDS ZYNGA 04 HQ - LIVE TRIVIA GAME SHOW INTERMEDIA LABS 05 HELIX JUMP VOODOO 06 CLASH OF CLANS SUPERCELL 07 FORTNITE EPIC GAMES 08 SOLITAIRE BY HARPAN ZYNGA 09 CLASH ROYALE SUPERCELL 10 WORDSCAPES PEOPLEFUN # APP NAME DEVELOPER # APP NAME DEVELOPER
- 52. 52 2019 JAN SOURCE: APP ANNIE(JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: DOWNLOADS RANKINGS OF TOP MOBILE APPS AND GAMES BY THE NUMBER OF DOWNLOADS IN 2018 RANKING OF MOBILE APPS BY DOWNLOADS RANKING OF MOBILE GAMES BY DOWNLOADS 01 FACEBOOK MESSENGER FACEBOOK 02 INSTAGRAM FACEBOOK 03 SNAPCHAT SNAP 04 FACEBOOK FACEBOOK 05 NETFLIX NETFLIX 06 TIK TOK TOUTIAO 07 BITMOJI SNAP 08 SPOTIFY SPOTIFY 09 YOUTUBE GOOGLE 10 AMAZON AMAZON 01 HELIX JUMP VOODOO 02 PUBG MOBILE TENCENT 03 FORTNITE EPIC GAMES 04 HAPPY GLASS APPLOVIN 05 RISE UP SERKAN OZYILMAZ 06 LOVE BALLS SUPERTAPX 07 ROBLOX ROBLOX 08 HOLE.IO VOODOO 09 HELLO STARS FASTONE 10 KICK THE BUDDY PLAYGENDARY # APP NAME DEVELOPER # APP NAME DEVELOPER
- 53. 53 2019 JAN SOURCE: APP ANNIE(JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: REVENUE RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL REVENUE GENERATED IN 2018 RANKING OF MOBILE APPS BY REVENUE RANKING OF MOBILE GAMES BY REVENUE 01 PANDORA MUSIC PANDORA 02 NETFLIX NETFLIX 03 TINDER INTERACTIVECORP (IAC) 04 YOUTUBE GOOGLE 05 HBO NOW TIME WARNER 06 HULU HULU 07 BUMBLE APP BADOO 08 YOUTUBE TV GOOGLE 09 YOUTUBE MUSIC GOOGLE 10 STARZ STARZ ENTERTAINMENT 01 CANDY CRUSH SAGA ACTIVISION BLIZZARD 02 FORTNITE EPIC GAMES 03 POKÉMON GO NIANTIC 04 CLASH OF CLANS SUPERCELL 05 SLOTOMANIA GIANT NETWORK 06 CANDY CRUSH SODA SAGA ACTIVISION BLIZZARD 07 TOON BLAST PEAK GAMES 08 ROBLOX ROBLOX 09 FINAL FANTASY XV: A NEW EMPIRE MZ 10 CLASH ROYALE SUPERCELL # APP NAME DEVELOPER # APP NAME DEVELOPER
- 54.
- 55. 55 2019 JAN SOURCE: WORLD BANKGLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 63% 68% 77% 77% 93% 66% [N/A] 77% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS
- 56. 56 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. E-COMMERCE ACTIVITIES PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] 85% 93% 77% 56% 44% SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY VISITED AN ONLINE RETAIL STORE ON THE WEB (ANY DEVICE) PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE global web index global web index
- 57. 57 2019 JAN SOURCE: STATISTA DIGITALMARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $152.9 $220.2 $5.158 $17.05 BILLION BILLION BILLION BILLION $102.8 $105.3 $64.12 $79.41 BILLION BILLION BILLION BILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES
- 58. 58 2019 JAN SOURCE: STATISTA DIGITALMARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +15% +7.3% -0.6% +3.6% +11% +8.6% +17% +16% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES
- 59. 59 2019 JAN SOURCE: STATISTA DIGITALMARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 258.5 79% $504.6 $1,952 MILLION BILLION +1.2% +13% +12% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
- 60. 60 2019 JAN SOURCE: WORLDPAY GLOBALPAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $2,271 $24,248 8.6% 20% 3.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND
- 61. 61 2019 JAN SOURCE: GOOGLE TRENDS(ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 LOWES 16 12 GUCCI 14 13 XBOX ONE 14 14 BEST BUY 13 15 GUN 12 16 VANS 10 17 CRAIGSLIST 10 18 NIKE SHOES 9 19 LAPTOP 9 20 COSTCO 8 01 WALMART 100 02 SHOES 72 03 AMAZON 68 04 NIKE 47 05 EBAY 39 06 TARGET 27 07 HOME DEPOT 22 08 ADIDAS 21 09 PS4 20 10 BACKPACK 16 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
- 62. 62 2019 JAN SOURCE: GLOBALWEBINDEX (Q2& Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. CONNECTED MONEY UNDERSTANDING INTERNET USERS’ ONLINE FINANCIAL ACTIVITIES 48% 28% 44% 5.3% USE MOBILE BANKING MAKE MOBILE PAYMENTS PURCHASE ITEMS ONLINE USING A MOBILE PHONE OWN SOME FORM OF CRYPTOCURRENCY
- 63.
- 64. HOOTSUITE WE ARESOCIAL CLICK THE LOGOS BELOW TO READ AND DOWNLOAD THE FULL COLLECTION OF DIGITAL 2019 REPORTS, AND ACCESS ADDITIONAL CONTENT, INSIGHTS AND RESOURCES FROM HOOTSUITE AND WE ARE SOCIAL:
- 65. Learn more athttp://www.globalwebindex.com 90% GLOBAL COVERAGE ONGOING DATA COLLECTION ACROSS 45 MARKETS CROSS-DEVICE COVERAGE GlobalWebIndex is the leading provider of audience profiling data to agencies, publishers, and brands worldwide. SPECIAL THANKS: GLOBALWEBINDEX
- 66. Learn more aboutGSMA Intelligence at http://www.gsmaintelligence.com GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. SPECIAL THANKS: GSMA INTELLIGENCE
- 67. Learn more aboutStatista at http://www.statista.com 82% OF THE GLOBAL INTERNET POPULATION 150 COUNTRIES AND REGIONS 92% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on over 90 digital markets within verticals including e-commerce, digital media, smart home, and e-health for over 150 countries and regions. SPECIAL THANKS: STATISTA
- 68. Learn more aboutLocowise at http://locowise.com CUSTOM REPORT BUILDER WITH OVER 300 METRICS CAMPAIGN ANALYSIS, TRACKING AND REPORTING INSIGHTS FROM ALL YOUR NETWORKS IN ONE PLACE PREDICTIVE METRICS TO DRIVE FUTURE STRATEGY Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. SPECIAL THANKS: LOCOWISE
- 69. Learn more aboutSimilarWeb at http://www.similarweb.com WEB INTELLIGENCE APP INTELLIGENCE GLOBAL COVERAGE GRANULAR ANALYSIS SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region. SPECIAL THANKS: SIMILARWEB
- 70. Learn more aboutApp Annie at http://www.appannie.com App Annie is the industry’s most trusted mobile data and analytics platform. The company created the mobile app data market and has been fueling world-class, mobile-first businesses since 2010. App Annie’s mission is to power B2C companies’ mobile transformation and enable clients to deliver winning consumer experiences. More than 1,000 enterprise clients and 1 million registered users across the globe and spanning all industries rely on App Annie as the gold standard to revolutionize their mobile business. The company is headquartered in San Francisco with offices in 13 countries. 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT SPECIAL THANKS: APP ANNIE
- 71. SOCIAL MEDIA BEHAVIOURS:Time spent on social media from GlobalWebIndex (Q2 & Q3 2018)*. Facebook reach and engagement data from Locowise (Q4 2018). MOBILE USERS & CONNECTIONS: GSMA Intelligence (January 2019); Ericsson Mobility Report (November 2018); Ericsson Mobility Calculator and Visualizer tools (accessed January 2019); MOBILE APPS: App Annie (January 2019); SimilarWeb (January 2019). E-COMMERCE USERS & SPEND: Statista Digital Market Outlook (e-Commerce, e-Travel, and digital media industry reports) (accessed January 2019). GlobalWebIndex (Q2 & Q3 2018)*; Worldpay Global Payments Report (November 2018). *METHODOLOGY NOTE: GlobalWebIndex conducts a quarterly survey of a panel of 22 million internet users across 45 countries around the world, representing 90% of the world’s total internet users. For full details of the company’s methodology, please visit http://www.globalwebindex.com/ POPULATION & DEMOGRAPHICS: United Nations World Population Prospects, 2017 Revision; US Census Bureau (accessed January 2019); United Nations World Urbanization Prospects, 2018 Revision. LITERACY RATES: UNESCO Institute for Statistics; UNICEF Data; World Bank DataBank; Pew Research; Ethnologue; IndexMundi; CIA World Factbook; Phrasebase (all accessed January 2019). GDP & FINANCIAL INCLUSION DATA: World Bank DataBank; IMF Data; CIA World Factbook (all accessed January 2019). DEVICE USAGE: Google Consumer Barometer (accessed January 2018). Note that data has not been updated in the past 12 months. INTERNET USERS: InternetWorldStats; ITU Statistics; World Bank DataBank; CIA World Factbook; Eurostat Data Explorer; Facebook’s self-serve advertising tools; Techrasa; MidEastMedia.org; local government authorities and telecom regulatory bodies; reports in reputable media (all accessed January 2019). Mobile Internet share based on data from GlobalWebIndex (Q2 & Q3 2018)*, and extrapolations of data reported in Facebook’s self-serve advertising tools. Internet connection speed data from Ookla Speedtest (December 2018). Time spent on the internet from GlobalWebIndex (Q2 & Q3 2018)*. World’s top websites from SimilarWeb (December 2018) and Alexa (30 days to 16 January 2019). Google search insights from Google Trends (data for full year 2018). Data on use of voice search and ad blockers from GlobalWebIndex (Q2 & Q3 2018)*. Privacy concern insights from Statista Global Consumer Survey 2018. Content streaming insights from GlobalWebIndex (Q2 & Q3 2018)*. Internet use frequency data from Google Consumer Barometer (accessed January 2018) SOCIAL MEDIA USERS: Company earnings announcements; press releases; remarks by senior platform executives at public events; statements on company websites; reports in reputable media. Top messenger platforms from SimilarWeb (December 2018). SOCIAL MEDIA ADVERTISING AUDIENCES: data extracted from each platform’s self-serve advertising tools (January 2019 and October 2018). Many data points involve further extrapolations of this data. NOTES ON DATA SOURCES
- 72. NOTES ON DATAVARIANCE, MISMATCHES, AND CURIOSITIES It’s unlikely that one hundred percent of internet users in any given country will use the same social media platform though, so in cases where internet and social media user numbers are the same, it’s likely that the actual number of internet users will be higher than the number we’ve reported. Lastly, a number of metrics that we reported in last year’s Global Digital reports have been revised by the original data provider since publication, and as a result, some figures in this year’s reports may appear to have changed in unexpected ways. Wherever we’re aware of these changes, we’ve included details in the footnotes of each relevant chart, but please use caution when comparing data from different reports in case the original base has changed. If you have any questions about specific data points in these reports, or if you’d like to offer your organisation’s data for consideration in future reports, please email our reports team: [email protected]. This report uses data from a wide variety of sources, including market research agencies, internet and social media companies, governments and public bodies, news media, journalists, and our own internal analysis. Wherever possible, we’ve prioritised data sources that provide broader geographical coverage, in order to minimise the potential variations between data points, and offer more reliable comparison across countries. However, where we believe that an individual metric provides a more reliable reference, we’ve used such individual numbers to ensure the most accurate reporting. Furthermore, due to differing data collection and treatment methodologies used by these organisations, and the different sample periods during which data were collected, there may be significant differences in the reported metrics for similar data points throughout this report. In particular, data collected via surveys often vary from one report to another, even if those data were collected by the same organisation using the same approach in each wave. Similarly, reports of internet user numbers vary considerably between different sources. In part, this is because there are fewer commercial imperatives for governments and regulators to collect and publish regular internet user data. However, the user numbers published by social media platforms can be a useful proxy for the number of internet users in countries where no other reliable data are available, because all active social media users must have an active internet connection in order to access social media. These data are also more likely to be updated on a regular basis, as social media companies rely on this data to help sell their advertising products and services. As a result, on occasion, we’ve used the latest addressable advertising audience data from social media platforms’ self-serve advertising tools to inform our internet user numbers, especially in less-developed economies, where ‘official’ internet user numbers are published less frequently. Consequently, there are a number of instances in this report where the reported number of social media users equals the reported number of internet users.
- 73. DISCLAIMER AND IMPORTANTNOTES This report has been compiled by Kepios Pte. Ltd. (“Kepios”), We Are Social Ltd. (“We Are Social”) and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios, We Are Social, and Hootsuite strive to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, neither Kepios, nor We Are Social, nor Hootsuite shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, Hootsuite, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor Hootsuite, nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. Except for those portions of this report relating to the perspectives of Hootsuite or We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by Hootsuite. This report is subject to change without notice. To ensure that you have the most up-to-date version of this report, please visit our reports website at https://datareportal.com.
- 74. HTTPS://DATAREPORTAL.COM ALLTHENUMBERSYOUNEED CLICK HERE TOACCESS OUR COMPLETE COLLECTION OF FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD
- 75. We are asocially-led creative agency. We are a global team of more than 750 people with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We already work with many of the world’s top brands, including adidas, Netflix, Samsung, Lavazza, and Google. If you’d like to work with us, visit https://wearesocial.com
- 76. Hootsuite is theleader in social media management. With our expertise, best-in-breed partnerships, and scale, we’ll help your organization succeed with social. Explore how our solution can help: https://hootsuite.com
- 77.