Digital and Social Media Marketing
5 likes•18,845 views
Digital and social media marketing involves using websites, email, social media, and great content to attract customers, engage them, and encourage action. The key is to follow the AIDA model - attract attention, generate interest, create desire, and inspire action. This involves sharing compelling content across multiple channels like Facebook, Twitter, YouTube and blogs in real time. The goals are to educate customers rather than sell to them, entertain people so content gets shared, and listen to audiences to understand their needs and provide solutions. Brands should target their niche followers and engage with customers through messaging platforms they prefer.
Digital and Social Media Marketing
- 1. Digital and Social Media Marketing
- 2. 2 Website Marketing Email Marketing Social Media Marketing Customer Engagement Great Content For SEO Great Content SEO Email Database Faceboook, Twitter, Youtube, Instagram Digital Marketing Framework
- 3. 3 Website Marketing Email Marketing Social Media Marketing Customer Engagement Digital Marketing Framework • A – attention (awareness): attract the attention of the customer. • I – interest of the customer. • D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. • A – action: lead customers towards taking action and/or purchasing.
- 4. 4 Great website starts with great contents and is always updated on a regular basis. With fresh and high quality contents, your web will attract loyal readers.
- 5. 5 Website with strong contents will also attract links from other great wesbites. Links from other high quality websites will boost our search engine page rank.
- 6. 6 Make sure your site adapts to the screens of a smartphone and also that of a tablet device.
- 7. 7 Email Marketing. E-mail remains a significantly effective way to acquire customers. That’s because 91 percent of all consumers still use e-mail daily.
- 8. 8 Create a new lead offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it.
- 9. 9 The purpose of your email is to drive traffic to your landing page, product page or website. It's really that simple to define the main purpose of an email. Without driving clicks to your page or website, users can't convert to sign-ups or customers. The key to accomplishing this is, quite simple, capitalize on every moment where a user may feel compelled to click.
- 10. Social media can be utilized to drive traffic to your website.
- 11. 11 You should put social share pluggin in every post of your blog. Social share pluggin can make your readers easily share the articles to their friends/followers.
- 12. 12 1. Share Think sharing. What do people want to share? Then publish and promote it. This starts with a shareable and compelling headline. 10 Principles of Social Media Marketing
- 13. 13 2. Go Real Time. Social media marketing involves publishing in real time, not next week or next month and topical posts and tweets will help you catch the trend and viral wave. It also means you need to respond in real time to complaints, issues and inquiries.
- 14. 14 3. EDUCATE, DON’t SELL. People no longer want to be “sold to”. Social marketing is about informing and solving peoples problems with answers and information, whether that be from your blog, links in your tweets or updates and information on Facebook.
- 15. 15 4. Entertain. Don’t Market. We live in an information age that discards the bland and embraces the “WOW”. Facebook pages and updates that entertain, with competitions, humor or the unexpected are the links that will be shared.
- 16. 16 5. GO MULTICHANNEL. Mono channel is not enough these days, whether that be email marketing or niche magazine advertiseming. You need to be on Facebook, Twitter, YouTube and Blogs as a minimum. Social Media can provide you with the channels to be ubiquitous (everywhere) 24 hours a day, 7 days a week.
- 17. 17 6. Think Multimedia. Go visual. Text on its own doesn’t cut it anymore, you need to provide information in ways that meets different peoples expectations and wants. You need to provide content in different media. Gen Y loves video, Baby Boomers like email and text. Find out what type of media your audience wants and give it to them. The broadband high speed web is now a a multimedia experience.
- 18. 18 7. Think like publishers. Consumers are now researching your company on the web and they are looking for online published informative content that provides answers and solutions. The types of online publications you should be planning are resources such as eBooks, Podcasts, video tutorials and PDF’s just to name a few.
- 19. 19 8. Target Your Niche. Tribes and fans find you and share you to their community. On Twitter you need to follow leaders and people in your niche so that when you tweet they will retweet you to their followers who will have similar interests. Facebook marketing can target demographics including roles, interests and geography.Read more at
- 20. 20 9. LISTEN. Remember listen to your audience and they will tell you what they want, what solutions they need for their problems and then provide it. Facebook, Twitter, LinkedIn and Blog comments will reveal a wealth of information about your target market.
- 21. 21 10. Engage. After listening to your market you then are ready to start communicating in real time with messaging systems that they are comfortable with whether that be Twitter, Facebook or email.
- 22. 22 Examples of Great Facebook Fanpages Coca Cola utilized the power of multimedia to interact with their fans.
- 23. 23 Starbucks is considered one of the best brands in using social media marketing.
- 24. 24 Examples of Good Youtube Channels Samsung delivers many of their smartphone ads via their youtube channel
- 25. 25 Red Bull Youtube Channel is considered one of the best channels in Youtube. Examples of Good Youtube Channels
- 26. 26 Mercedes Benz smartly use their Instagram account to interact with their customers Examples of Good Instagram Brand Accounts
- 27. 27 Burberry – another great brand that can optimize Instagram cleverly Examples of Good Instagram Brand Accounts
- 28. 28 Examples of Good Twitter Brand Accounts
- 29. 29 Oreo twitter account is jus great. Examples of Good Twitter Brand Accounts
- 30. 30 End of Slides