Digital Business Model-bdtbmt-course-brochure-v1.0

Digital Business Model-bdtbmt-course-brochure-v1.0

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  Our Flagship Course: TheBest Digital Business Models Today By your digital business model experts DigitalBizModels.com
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  What is aBusiness Model & Who needs to know about Digital Business Models? Business models are a holistic view and a combination of all the factors relevant to make a customer offering successful. A sound business model is essential for your success if you're building a digital product, service, platform, app or software solution. Without one your idea won't stand a chance in today's fierce marketplace. And rest assured that your competitors make use of any knowledge-gaining opportunity that they can get! Learn from the highest-quality course on the topic out there to be ahead of everyone else!
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  Who is theCourse for? - World Changers: Startup teams & Founders-CEOs - Corporate Transformers: Leaders & Executives - Thought Leaders: PhDs & Lecturers
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  Most importantly: yes,the course is structured with a clear purpose and design! Unlike many other courses, that appear to be a near-random collection of interesting tidbits. Here’s what you get: - >60 videos = 12 hours (fully-scripted for 3-5x density) - 45 In-depth exclusive resources (reading) - 40 Learning resources (exercises, solutions) - 40-80 hours of study time - study at your own pace Most importantly, check the course design on the next pages: the rich, unique and considerate combination of theory & examples How is the Course structured?
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  Digital Technology Vertical Examples Weare dividing digital technology into 11 fascinating verticals in the first-ever attempt to provide insights systematic across all types of digital tech businesses Business Model Elements We are covering the elements that constitute a business model. Each one is covered within the theory videos and through many examples within vertical-specific biz model canvasses Underlying Concepts We are explaining the strategic concepts that underpin digital technology business models in theory (including our own research findings) and with an unrivalled set of eye-opening examples Supply side Demand side Customer Linear Business Model - All Modules Supplier Platform Business Model - All Modules Key partners Customer segments Customer relationships Key resources / assets Key activities Channels Value proposition Cost structure Revenues Underpinning concepts - Platform biz model Value Creation;, Industry Value Chains)& Types of Integration 1 3 2 Asset & Service Sharing Online Travel, Dining Search & Vertical Search eCommerce Content & Media Social & Communication Software-as-a-Service Education Technology HW / SW tech platforms Financial Technology Digital Health Tech Course: Knowledge Areas Knowledge of business models is best gained through theory (concepts and the elements of a business model) and deep real-world examples
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  Strategic Positioning: a fundamental decision 6 Modules| 20 Submodules | 20 Theory Topics Value Proposition intro followed by many examples in the course Key Activities and the types of value creation typically Key Partners, types of inputs, sourcing methods, and more Key Assets and how they differ from traditional assets Markets: Where do revenues come from? Revenue models vs business models: a crucial difference! Types of revenue models with over 70+ adaptations in the course Decomposing / designing a real-life revenue model Unit economics cost metrics, profitability & investment cycle Typical cost structures & financial life cycle of tech assets Positive & negative socio-economic Platform Impacts Network Effects: Connecting people for ultra-fast growth Search/Transaction costs: the key value proposition of platform biz models How to segment customers and connect to the biz model Cust. Relationships in customer acquisition & retention Deep-dive Key Activities & Assets: data, algos, app layer, etc Channels: value delivery, customer acquisition & retention Hardware/Software Tech Platforms value chains & monetisation models Software-as-a- Service biz models, Sales & Marketing, R&D The first 50% of each submodule is fully dedicated to the submodule topic the remainder is complemented with holistic biz model examples Verticals Biz model elements Underlying Concepts
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  Tier 1 (coverageof 1.5-2.5 course hours): Demonstrate how detailed a real-world business model should look like ⇒ unrivalled 10x real-world depth Tier 2 (10-40 course minutes): companies that are doing things differently that Tier 1 examples to show different approaches and outcomes ⇒ Breadth of competing approaches Tier 3 (2-10 course minutes): a wide range of approaches, equipping you with many ideas ⇒ arsenal of ideas Digital Tech Vertical Tier 1 Tier 2 Tier 3 Asset & Service Sharing Uber, Airbnb Fiverr Zipcar, IWG, Lime, WeWork Social & Communication Facebook/Meta Snapchat Glassdoor, Reddit, Waze Search & Vertical Search Google Pinterest Zillow, AirDNA, Rome2rio, TripView, SeatGuru, DuckDuckGo, Waze, Wikipedia, Quora eCommerce Amazon Etsy, Wayfair eBay, Nespresso, Dollar Shave Club, Rent the Runway, Blue Apron, Groupon, Goodreads Content & Media Netflix Spotify, Kindle, Prime TV YouTube, Medium, Flipboard, Reddit, Wikipedia, TEDx, Quora, TuneIn, Soundcloud, Audible Online Travel &, Dining Booking.com TripAdvisor, Expedia, Yelp OpenTable, Airbnb Events, Ticketmaster Software-as-a-Service Slack, ClickUp MS Teams, BambooHR, Concur, TripIt HW / SW tech platforms Apple, Microsoft Google Android, Alexa, Epic Games, App Store(s), Steam, Garmin, Smart glasses, XBox, Playstation, Adidas App, Nike App Fintech Xero Paypal, Afterpay, Kiva, LendingClub, Robinhood Digital Health Tech Doximity, Conversa, Ro Education Technology Udemy, Coursera, Moodle, StudentVIP, Skillshare, Blackboard, Canvas, Zen educate, Chegg Our real-world examples are structured in a way to support the learning objectives of the course
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  What makes thiscourse different? - Truly a unique combination of relevant theory and unparalleled real-world examples - Highest knowledge density of any course on the topic by far - The only top-university-grade course on digital biz models online Check out our comparison to other courses … How does the course compare?
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  Course Comparison We aretruly convinced our course is the best course on digital technology business models. So, we have compared it to the most popular courses across 5 prominent learning sites
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  The knowledge youwill gain & boosting your success chances are the main benefits of the course. But in addition, get your digitally verified credential "Certified Digital Business Model Expert" upon completion. You will get a certificate and a badge that you can display on LinkedIn (electronically integrated) and use various sharing features for your employer on your profiles or your digital credentials wallet. 6 Micro credentials (1 per module) + 1 Final Certificate & Badge (all digitally verified) Your Certificates & Badges
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  Our Mission Our courseis the only one that takes the topic of Digital Technology Business Models seriously. Digital Technology companies are the likes of Google, Meta, Netflix, Uber, Airbnb and even Apple’s ecosystem-propelled iPhone. And, of course, there are thousands of smaller super-exciting businesses. Their business models are the heart-and-soul of these companies and can impossibly be described in a 4-minute video or through a bunch of grossly oversimplified patterns. Multi-billion dollar companies can’t be reduced to this without devoiding them of practical learning value. Our mission is to change this sad state of affairs. We explain 20 crucial theory concepts devoting between 1-4 hours of study time to each of them. In a unique approach we explain all concepts and business model elements through deep real-world examples. Here we combine three different levels of depth of examples: Tier 1, 2 & 3. Tier 1 examples, like Uber, Airbnb, Google and others accompany you through the entire course explaining various theories through the real-world. In addition you learn about these companies at a level of depth that you won't find elsewhere. Compare this to theory being explained through 2-4 minute tidbit examples. We despise shallowness and accept missing out on many sales by providing great depth rather than pre-chewed tidbit examples. We don’t want to sell to mass markets. We want to sell to like-minded, sophisticated people who will appreciate knowledge that will help to succeed in the real-world rather than in their fantasy. The beautiful complexity of the real-world is something not taught elsewhere. We believe that business models are the most important asset of any company. And that’s why we have been covering them for the last 10 years with a laser-focus on digital companies only. Please enjoy the only top-university-grade course on digital biz models online. Dr Murat Uenlue
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  ⇒ Everything wecover is 10x compared to others → the result is an (at least) 10x more valuable course ⇒ The most focussed, most valuable & premium on digital technology business models you can find ⇒ learn top-notch, laser-focussed & relevant content in the shortest time and apply immediately Laser-focus on: The best Digital Technology Business Models Today Tier 1 → unrivalled depth (100x) Tier 2 → depth & breadth Tier 3 → breadth & different approaches Laser-focus on biz models only There are dozens of angles from which biz management looks at technology. Our sole focus is on their biz models - we arre not diffusing this with any other stuff… Even 5 years are an eternity in technology. Dont go for the old examples others have. All our examples are up-to-date 2021/22 x10 Other biz model courses cover all industries. There are 159 (predominantly traditional) sub-industries - We focus on 11 → leading to a 10x focus compared to others We cover these 11 digital tech verticals systematically: Learn about your cervical & combine with ideas from other verticals Among all biz management concepts, a biz model is the first and foremost thing for your success all else will come once you have an innovative & winning biz models (yes, they will knock on your door) The real world … Your Benefits … and the Theory We cover the most important biz model concepts & elements in 20 submodules In a unique educational method, we teach all important concepts & biz model elements through very detailed real-world examples. (our Tier 1 & 2 examples do the heavy lifting). Our Tier 3 examples complement different approaches Deeper understanding Immediate usability Hugely motivating 10x-100x deeper & realistic examples explaining theory ⇒ Get started on your own innovation journey x10 The deeph of our examples (esp T1) is totally unmatched and about 100x more comprehensive of what others give you x10 x10+