Downloaded 237 times
Uploaded byIan Miles
Digital Convergence
The document discusses digital convergence, highlighting its impact on various media and technology sectors, including telecommunications, broadcasting, and computing. It outlines the evolution of these industries from separate entities to increasingly integrated systems due to shared technologies and digitalization. Key concepts include the transformation and interaction of information across different media and the need for new strategies in a rapidly changing market landscape.
In this document
Powered by AI
Introduction to digital convergence, its impact on various industries, and shared technologies.
Exploring the three-dimensional media universe dynamics including communications, processing, and the expansion of media markets.Evolution of media and communication technologies from early industrial society to modern digital integration.
Factors influencing market success, regulatory changes in telecommunications, and implications for convergence.
Key features of new media including convergence and interactivity, along with emerging technologies and their implications.
More Related Content
Similar to Digital Convergence
Digital Convergence
- 1. Digital Convergence andNew Media webpage: http://www.freewebs.com/mioir/keis8digitalconvergence.htm Ian Miles MIoIR MBS University of Manchester [email protected]
- 2. This seminar Whatis digital convergence? Who does this affect? How does it affect media, IT industries, other sectors…
- 3. Convergence We oftenhear about computer/ telecommunications “convergence” - or is it collision?? Held by many to be a defining feature of new IT , e.g. Kobiyashi “IT=C&C” … and related to common underlying technologies (microprocessors, digitalisation) But more industries and activities “converge” than just data processing and communication
- 4. Things we dowith bits of information We often hear about computer/telecommunications “convergence” - or is it collision?? Held by many to be a defining feature of new IT , e.g. Kobiyashi IT=C&C. But more industries and activities “converge” than just data processing and communication Storage Presentation Communication and Reproduction are pervasive Production Retrieval Actuation Transformation Interpretation
- 5. Digital Convergence Distinct industries have dealt with hardware, software, telecommunications, broadcasting, print, recorded music, images, other media
- 6. Digitalisation Text PhotographyMoving Images Sound Instruments Doc.Processing Digital cameras “””” , DVDs etc. Digital Recording Digital display, measurement (analogue, photochemistry) (analogue, phonography etc) (analogue, electromechanical) (analogue, printing) New storage devices and displays – ebooks, CDs, MP3/4 players, etc; Web publishing
- 7. Digital Convergence Distinct industries have dealt with hardware, software, telecommunications, broadcasting, print and other media They have varying assets, capabilities and types of content - and regulatory and IP systems But now they have increasingly shared underlying technologies (microelectronics, optronics, software) All types of data and information potentially captured, processed, communicated, stored, displayed digitally via new IT
- 8. A Three-Dimensional MediaUniverse Moving over Space - Telecommunications Storing over Time, Reproducing- Published Media (Broadcast Media) Transforming, Processing - Computation 1 to 1 1 to many Information CONTENT INTERACTION CHANNELS PROCESSING COMMUNICATION
- 9. A Growing MarketSpace… Increasing size of markets
- 10. … Within whichthe offerings of established industries expand == == === =Increasing = == proliferation of = == === = products
- 11. The Expanding MediaUniverse Communications Computation Content Time The three “trumpet” shapes represent telecommunications, computer, and broadcast & print media fields. Over time the product space to which they contribute, and its market size, expands, and the three fields overlap increasingly.
- 12. Early Industrial SocietyINFORMATION GOODS & SERVICES COMPUTATION (TELE) COMMUNICATIONS Paper-based communication : Stationery, Post. C19th - telephone, telegraph Mechanical information processing : very limited till C20th - punch cards, calculators Paper-based information products - books, newspapers, etc + live consultation & entertainment + mechanical recorded media (gramophone etc) All (but telecomms) based on PHYSICAL TRANSPORT
- 13. The mid-1950s BROADCAST+ PUBLISHED MEDIA COMPUTERS Telephone Telegraph TV (mainly monochrome)AM radio, LP records, valve amplifiers Very few, very large, valve-based electronic computers; Keyboard calculators TELECOMMUNICATIONS PHYSICAL TRANSPORT plus increasing electronic delivery (telecomms, TV, radio, etc.)
- 14. The mid-1970s BROADCAST+ PUBLISHED MEDIA COMPUTERS Telephone Telegraph Telex TV (colour) AM and FM transistor radio, LP records, transistor amplifiers Numerous mainframe computers Pocket calculators TELECOMMUNICATIONS Increasing role for electronic delivery, but little integration of media
- 15. Telephone Answering Machines,Mobile phones, Pagers Business Fax Machines Videorecorders, audio CDs, cable and satellite TV, Teletext Numerous Personal computers Home computers and videogames Electronic wristwatches Electronic mail Bulletin boards Videotex Online databases for business & science Recorded information services BROADCAST + PUBLISHED MEDIA TELECOMMUNICATIONS COMPUTERS Some integration of media, emergence of optical media, increasing digitalisation The Mid/late-1980s
- 16. Turn of theCentury Digital mobile phones, Widespread use of Fax, pagers Videorecorders, audio CDs, digital recording cable and satellite TV Numerous PCs, laptops. notebooks, pocket organisers, etc. Numerous home computers and videogames Electronic mail, SMS Mobile data comms CD-ROM publishing Cable telephony Audiotext Internet World Wide Web COMPUTERS TELECOMMUNICATIONS BROADCAST + PUBLISHED MEDIA Increasing integration of media, use of optical media, digitalisation
- 17. Digital mobile communicationsin wide use - pervasive communications Digital Broadcast TV digital videorecording High definition TV Pervasive computers, in many types of device (e.g. Personal Digital Assistants, smartphones) Internet telephone VoI, Internet videotelephony Internet TV Video on Demand Interactive TV WiFi, Next generation of Internet & WWW, Web2.0, Video telephones and conferences DVD-R+, interactive video Now 2010? COMPUTERS BROADCAST + PUBLISHED MEDIA TELECOMMUNICATIONS
- 18. Successful products/applications/triggers Designparadigms/platforms User implementation Emergence and take-off of markets, market structures Product spaces Capabilities and industrial structure Governance of content (news, porn, gambling) and property rights ( intellectual property) Other governance issues (crime, security…) Uncertainties
- 19. Regulators UK systemchange OFTEL (Telecommunications Act, 1984, on “deregulation”) + Cable Authority + ITC …. OFCOM (Communications act, 2003)
- 20. 1990 2003 spectrumRadiotelecommunications Agency Broadcasting Standards Commission But not print media – Press Complaints Commission etc. 1991 networks Oftel 1984 1996?
- 21. Jong-Seok Kim: mobilephone companies 2 nd generation, digital services – earlier 1990s generation was analogue 2.5 generation 3rd generation 128k – 2m /sec 64k /sec 14.4k/sec
- 22.
- 23. Convergence Blurring industryboundaries New convergent services Diversification, vertical integration (?) Requirement for new strategies, capabilities, organisation
- 24. Not just MediaNew categories: e.g. chematronics, mechtronics, watch this space… Converged products: e.g. “smart house” converges consumer electronics, telecomms, utilities, construction…
- 25. Key Features ofNew Media: CONVERGENCE and COLLISON: digitalisation blurring boundaries repurposing and repackaging of content INTERACTIVITY: promises and realities differential development of applications and competences on both - user and supplier sides technically demanding innovation around types of content, interfaces, delivery and “display” systems?
- 26.