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Digital DNA for Organic Enterprises
This document discusses the concept of an "organic enterprise" that utilizes digital tools to enhance collaboration and knowledge sharing. It describes how new social technologies allow an enterprise to function more like a network than a hierarchy, with reflection, sharing, and interaction at the core. Key aspects of an organic enterprise include using microblogging and social bookmarking for reflection; feeds, search and APIs to share and discover reflections; and wikis and tags to connect and remix reflections. When combined with traditional automation and processes, these digital tools can help speed innovation, increase knowledge work effectiveness, and support new practices for virtual collaboration.
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Digital DNA for Organic Enterprises
- 1. DIGITAL DNA for organic enterprises April 2009 Teemu Arina tar1na
- 2. "It is theframework which changes with each new technology and not just the picture within the frame." Marshall McLuhan
- 3. What we do NewEyes New Tools New Practices
- 4. Ocean of Opportunities Objective:Seeing things in new ways. Tools: Presentations, research and strategic development. New Eyes
- 5. Social Technologies Objective: Enterprise2.0 capabilities. Tools: Dicole Community Platform and related Web 2.0 tools. New Tools
- 6. Digital Ecosystems Target: Newbusiness models and business practices. Tools: Consultation and coaching. New Practices
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- 8. Linear Complicated Complex Known Knowable Perceive and adapt
- 9. Top-down Innovation Bottom-upInnovation Inspiration Executives Customers Existing assets, products and Deep observation of Drivers positioning customer needs Interaction Structured and controlled Spontaneous Strategy Go to the customer Invite and engage customer Process Linear, well-defined Emergent, user-centric Online communities, Market research, surveys, Techniques crowdsourcing, peer- focus groups production, design thinking Photo: JJay
- 10. Enterprise 1.0 Enterprise 2.0 Hierarchical organization Network organization Automation in the core Interaction in the core Tree representation Associative representation Bureaucracy Agility Static and rigid Dynamic and adaptive IT saves costs IT helps interaction Automation-driven value Collaboration-driven value Top-down Bottom-up, semi-lattice Centralized Distributed Hand-picked teams Self-organizing teams Silos Porous membranes Controlled communication Transparency Taxonomies Folksonomies Culture of owning Culture of sharing Closed standards Open standards Photo: JJay
- 11. Technology as extensionof man. Man as extension of technology.
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- 13. Organizational Skeleton Automation and operative technologies Back-bone for business processes.
- 14. Organizational Senses (Micro)blogs andsocial bookmarking Reflection in and on action.
- 15. Organizational Nervous System Feeds,search and APIs Sharing, discovering and tapping into reflections.
- 16. Organizational Brain Wikis and tags Connecting and remixing reflections.
- 17. Organizational Blood System Socialnetworking and virtual collaboration Optimizing interaction flow.
- 18. Organic Enterprise Feeds, search, APIs Wikis and tags Sharing, discovering and Connecting and remixing tapping into reflections reflectons (Micro)blogs and social bookmarking Reflection in and on action Social networking and virtual collaboration Optimizing interaction flow Automation and operative technologies Back-bone for business processes
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- 20. Speeding up ideageneration and innovation
- 21. Increasing the efficiencyand effectiveness of knowledge work and virtual collaboration
- 22. Supporting net generationpractices and the ability of people to influence
- 23. Coping with informationoverload, global competition and complexity
- 24. Finding new businessmodels and competitive advantages
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- 27. Digital + Analog= Double Helix Digital aNAlog
- 28. Digital DNA inpractice Analog face to face Digital online ■ Leading principles ■ Project team ■ Customers & users ■ Internal resources ■ Plans ■ Key stakeholders ■ Crowdsourcing ■ External resources
- 32. Thanks! Teemu Arina ceo - dicole ltd. mail [email protected] blog tarina.blogging.fi web www.dicole.com “Imagination is more important than knowledge” – Albert Einstein tar1na