Digital Event Trends: Socializing the Entire Experience
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The document discusses the importance of digital trends in enhancing the event experience, particularly in the context of PR and influencer marketing. It highlights strategies like leveraging social media, SMS communication, and visual storytelling to engage athletes and audiences before, during, and after events. Additionally, it emphasizes the role of video content and real-time interactivity to foster community and enhance participation.
Digital Event Trends: Socializing the Entire Experience
- 1. socializing the event experience: Digital Trends Heather Whaling [email protected] prtini.com • @prTini #RRM13 • @prTini
- 9. 67% PR innovation is lagging 10% PR is highly innovative Source: Holmes Report #RRM13 • @prTini
- 10. #RRM13 • @prTini Source: http://www.flickr.com/photos/86979666@N00/
- 11. influencer relations #RRM13 • @prTini
- 12. 65% 50% #RRM13 • @prTini Brands participate in influencer marketing Influencers report being paid for a sponsored post/article
- 13. #RRM13 • @prTini Source: flickr/com/photos/cristiano_betta
- 15. Live Facebook Q&A: Facilitate conversation among marathoners and provide training tips and advice from running and training experts #RRM13 • @prTini
- 16. socialize registration #RRM13 • @prTini
- 17. • Social "following” – connecting friends, teammates, training buddies, family & fans to race participants. • Showcase & share which events they're doing. • Includes event branding • Built-in social marketing & promotion • Automatic social and email notifications to athletes’ followers when they sign up for an event, have an event update, and complete an event. #RRM13 • @prTini
- 18. AthletePath | Portland Triathlon #RRM13 • @prTini
- 21. digital education #RRM13 • @prTini
- 22. mobile/SMS • Share course updates, winner names/times with media • Be accessible during the event, to answer questions and not have them need to haul over to the media tent • Provide “happy running” wishes to participants • Provide course updates and changes to participants before the race • Emergency notifications #RRM13 • @prTini
- 23. forward-thinking mobile opps • Offer sign-up offers exclusive via SMS for the next year’s race within 48 hours of the end of this year’s race. • Offer “friend’s discount” via SMS to currently signed up participants (track code redemption) • Send viewing stations, or link to web viewing page via SMS to participants to share with friends and family • Use SMS mobile imaging to share photos of the finish (or other key photos) with link to download to media • Use SMS to notify water station volunteers of crowd movement, when to expect swells of runners, time for cleanup, etc. #RRM13 • @prTini Thanks to @Cloudspark for offering these mobile ideas
- 24. visual storytelling #RRM13 • @prTini
- 25. “pinterestification” of the web #RRM13 • @prTini
- 26. photo apps #RRM13 • @prTini
- 27. instagram | launch #RRM13 • @prTini The Power of the Networks • Instagram “correspondents” • Pre-event promotion • Live photos at the event • Interaction between accounts • Result: @CbusMarathon had 300+ followers within 1 week of launching
- 28. be social. have fun. RunFest Photo Booth • Pick an accessory • Strike a pose • Snap a photo on their phone • Share with #cbusmarathon #RRM13 • @prTini
- 29. IG ambassadors Countdown to race day: • Launched 2013 “Instagram Ambassador” program 50 days prior to race day • Ambassadors share weekly training photos for @cbusmarathon to regram and share on the blog • Result: 700 followers in 3 months • • #RRM13 • @prTini Pittsburgh Marathon: 720 followers in the last year NYC Marathon: 445 followers
- 30. IG Ambassadors Prompts: What’s your favorite training tech? • Where do you run? What do you wear while training? • What motivates you? #RRM13 • @prTini
- 31. video brings an event to life #RRM13 • @prTini
- 32. video opportunities #RRM13 • @prTini
- 34. real-time customer service #RRM13 • @prTini
- 35. race tracking #RRM13 • @prTini
- 36. #RRM13 • @prTini
- 38. Heather Whaling • @prTini [email protected] subscribe: bit.ly/prTini Disrupt the status quo. Build awareness. Acquire customers. Excel in the social world. Increase sales. Innovate best practices. #RRM13 • @prTini