Digital marketing

Digital marketing

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  By Anushka Prasad DigitalMarketing The sparks Foundation
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  About The Company •The spark foundation is non profit organization working to bring parity in education. • It make sure that the children have equal opportunity at success irrespective of the financial background. • The sparks Foundation provides various workshop and programs.
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  WORKSHOP  Glimpses forkids  Links App  Resume writing  Career choices  Global Education choices
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  PROGRAMS  Student scholarshipprogram  Student Membership Program  Student SOS program  Student Externship Program  Corporate Program
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  What is socialmedia marketing?  Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.  Social media marketing is all about connecting with the audience or customers and helping them understand the brand in a better way.
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  WHAT IS SOCIALMEDIA STRATEGY?  A social media strategy is a summary of everything we plan to do and hope to achieve on social media.  It guides our actions and let us know whether we’re succeeding or failing.  The more specific our plan is, the more effective it will be.  It’s a plan, a mix of ideas, a purpose, and the path to a goal that one is aiming to achieve.
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  WHY SOCIAL MEDIASTRATEGY IS NECESSARY? • It doesn’t matter whether you run a small local store or a global business, Social Media Marketing is a vital aspect of the corporate marketing plan. • In addition, the influence of social media is commendable as you get to meet a vast number of people in the fastest possible way.
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  7 Major benefitsof social media marketing  Branding  Customer Loyalty  Conversion  Humanization  Customer Insights  Customer Support  Inbound Traffic
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  STEPS TO CREATETHE SOCIAL MEDIA STRATEGY • Step 1. Choose social media marketing goals that align to business objectives • Step 2. Learn everything you can about your audience • Step 3. Know your competition • Step 4. Do a social media audit • Step 5. Set up accounts and improve profiles • Step 6. Find inspiration • Step 7. Create a social media content calendar • Step 8. Evaluate and adjust your strategy
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  CONCLUSION  The bestway to evaluate the importance of applying social media in marketing is to realize the importance of social media in everyday life of people who are likely to become your customers.  Social media marketing has become a necessity, one that is imposed to the business by the overall presence and impact social networks have on the users.  In spite of the fact that social media presence has become a necessity, there are numerous ways to leverage social media presence into improving the business.