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Digital marketing class 1
Market research exists to guide business decisions by providing insight into the market, competitors, products, marketing and customers. It helps businesses reduce risks by getting pricing, products and promotion right from the start. Market research also helps focus resources on areas that will be most effective. Traditional marketing refers to proven methods like print ads, newsletters, billboards and flyers. Digital marketing allows tracking data and traffic. It is important because people are always online using multiple devices and 50% of internet connections are through mobile. Social media usage through mobile phones has grown significantly in recent years. Designing for conversions is important, with call to action buttons best on the right side of pages and orange often working best as a color.
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Digital marketing class 1
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- 2. What is Marketing? Whydo we do it ? Market Research Traditional Marketing
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- 4. What is Marketing? the action or business of promoting and selling products or services, including market research and advertising.
- 5. Why do wedo it ?
- 6. Why do wedo it ? To achieve business goals
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- 8. Market Research Market researchexists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective.
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- 12. Traditional Marketing refers toany type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads.
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- 14. What is HTTP? Hyper Text Transffer Protocol U can connect computer all over the world via set of document with the help of http
- 15. Problem Solved –Digital Marketing We can track record of data & traffic with the help of digital marketing Anyone can engage with digital marketing depend on budgut
- 16. Now its serious FB: 1 billion users in which 1 million + advertisers 3 million + advertisers on google - $ 66B in 2014(Revenue) Amazon $ 89 billion for 2014 , eBay $ 18 billion In UK today more spent on digital marketing then TV 81% of all retail sales made/influnced by internet 88% business research & find suppliers on web Not digital marketing,its marketing in digital world
- 17. Always on internet Multipledevices Mobile is the center of the multi device internet 50% + internet connection made through mobile That means always on personal & social truly measurable internet at point of sale – direct or indirect responsive design
- 18. Social media Mobile phonesocial network users :- 2011 – 39.6% 2012 – 53.8% 2013 - 61.1% 2014 - 69.4% 2015 - 75.9% 2016 – 82% 2017 – 88%
- 19. Why Social Media? Marketing your online assests Its not about your brand Add value Be unique – don’t try to be something you are not Be a disrupter – wherever you seat in class just be smarter & unique Choose a channel you can compete in and focus win trust
- 20. Online Marketing CommunicationsMix Email Marketing SEO (Search Engine Optimization) PPC/Adword Social Media Reputation Display Advertising Mobile messging Content Marketing Anylytics Design & Development
- 21. Designing for coversions– What ? Good looks don’t equal to good design What does this sites belongs to/owner do? What is its purpose ? We need good design for conversion
- 22. Designing for coversions– Where? Best sides of webpage to have your lead registration buttons ? Right ? Left ? Middle ? Top of Page ? Bottom of Page ?
- 23. Designing for coversions– Where? Best sides of webpage to have your lead registration buttons ? It should be in right hand side Because eyes goes automaticaly in the right
- 24. Designing for coversions– Colour? Best colour of a purchase call to action button ? Blue ? Green ? Red ? Orange ? Yellow ? Black ? White ? Brown ?
- 25. Designing for coversions– Colour? Best colour of a purchase call to action button ? It Should be orange - Social cycology Paypal use orange colour Note : when you use orange backgroud in website then don’t use orange button colour
- 26. There is noluck in digital marketing Its all about what you do & how you do it K : Keep E : Educating Y : Yourself
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