Digital Marketing for Business Growth

Digital Marketing for Business Growth

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  FOR BUSINESS GROWTH
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  What is DigitalMarketing? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. Digital marketing allows you to more effectively target your desired market, so you can reach out to an already receptive audience who is primed to be interested in what you have to offer. Through digital media, especially social media, brands can interact directly, and can foster a deeper emotional bond with customers.
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  Why is digitalmarketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. Why Digital Marketing it necessary for business growth?
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  More Cost-Effective thanTraditional Marketing Measurable Results More Customizable hence generate more Better Revenues Facilitates Interaction with Targeted Audiences Why Companies should go for Digital Marketing? (1/2)
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  Builds Brand Reputation BetterROI for Your Marketing Investments Earns People’s Trust Entices People to Take Favorable Action Why Companies should go for Digital Marketing? (2/2)
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  DIGITAL MARKETING CHANNELS ‘’GOWHERE YOUR AUDIENCE GOES’’
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  As the faceof your company, your website design needs to be professional, clean, and easy for all visitors to navigate. When designing your website, focus on: • Including calls to action on many pages so viewers are continually thinking about what your company can do for them. WEBSITE DESIGN • Optimizing the site on all browsers, including those on smart phones. The percentage of people who surf the web on smart phones and tablets is growing. In fact, 25 percent of mobile Web users never or infrequently use the desktop to search the web. • Incorporating relevant keywords naturally to help your search rankings.
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  Statistically, companies thatblog get 55% more visitors to their websites than companies that don’t blog. Therefore, your website should include an integrated blog, which helps you provide customers with useful, relevant information. When creating a blog, ensure that it is: BLOG • Easy for readers to subscribe through RSS and email. • Easy to share through social media. • Easy to interact with you by commenting on posts.
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  Many potential customersstart at the search engines when they need what you sell. To be found, you must use search engine optimization techniques to help your website, blog, and social media accounts rank high in the search engines. SEARCH ENGINE OPTIMIZATION (SEO) Follow these steps in your marketing strategy: • Make sure each page of your website is optimized for the search engines • Research specific keywords that people most commonly search for in your industry. • Use these keywords on your website and through social media. • Include long-tail keywords specific to your market, which are one of the keys to ranking well on search engines.
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  Because you can’talways keep your website on people’s minds, email marketing is a great way to stay in front of your customers. EMAIL MARKETING Pay attention to: • Creating a quality design for your email template so it ties in with the look and feel of your website, completing a comprehensive marketing strategy. • Providing useful, relevant information through email on a regular basis to help you convert potentials into customers.
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  Facebook, Twitter, Linkedin,YouTube, and Google+ are not just for individuals. They have several major advantages for businesses: • Provide an opportunity to create a community around your company through interaction with the people who are interested in you. SOCIAL MEDIA MARKETING • Help you remain on people’s radars by posting status updates, media, blog posts, and information about your company regularly. • Allow you to reach exponential numbers of people at a very minimal cost because of the viral nature of these networks.
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  The competition forvisibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page — and if you’re not there, your competition surely will be. PAY PER CLICK (PPC) PPC Matters To Big Brands, And It Drives Revenue Here are five reasons why PPC marketing is worthwhile: • You only pay when an interested person clicks. • You set your budget to control costs. • You can reach your target consumer at the right time with the right ad. • Unlike organic search, PPC can show results very quickly. • PPC data can inform your other marketing channels.
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  Measuring the resultsand trends of your website, blog, email campaigns, search engine ranking, and social media reach plays a crucial role in any online marketing strategy. ANALYTICS The most important metrics to measure include: • Website: Site visitors, page views, pages per visit, average time on the site, bounce rate, top landing and exit pages, top content, leads & conversions. • Blog: Subscribers, views / visitors, conversions, comments, clicks, rank, inbound links, social media shares. • SEO: Page rank, # of indexed pages, # of inbound links, # of keywords sending traffic to your site, long-tail keyword rank & opportunities. • Email Marketing: # sent, bounces, spam reports, opt-outs, opens, clicks, forwards. • Social Media: # of likes, followers, connections, etc., growth, engagement, momentum, results.
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  DIGITAL MARKETING STRATEGIES Conversion •Website Design • Content • UI • Offerings Acquisition • SEO • SMO • SMM • PPC • Content Marketing Retention • CRM • Customer Services • Facilities Analysis • Web Analysis • ROI • Analytics To Attract , Acquire, Retain & Analyze your customers plan an effective Digital Marketing strategy. Consider various stages on customer interaction in the entire marketing process.
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  Ms.Nachiketa Soni Ecommerce Consultant| Digital Marketer Email: [email protected] Skype: Nachiketa.soni | Twitter: @NachiketaSoni LinkedIn: https://in.linkedin.com/in/nachiketasoni