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Digital marketing in Korea

James Yoon, profile picture
James Yoon

Digital media usage in Korea is high, with 76% internet penetration and Naver being the dominant portal. Blogs and minihompys (SNS) are very popular for online marketing. An example campaign for Woongjin Cuchen rice cooker used blogger reviews and recipes to attract over 400,000 visitors. Brand minihompys on Cyworld are also effective for interacting with consumers. Overall digital marketing in Korea is focused on user-generated content and two-way communication over mass media ads.

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Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea
Digital marketing in Korea

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