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Digital Marketing Mix
The document outlines a digital marketing mix for B2B businesses, focusing on the stages of the buyer's journey: discovery, consideration, conversion, retention, and advocacy. It emphasizes understanding buyer pain points, creating targeted content, leveraging SEO and SEM, and setting key performance indicators (KPIs) at each stage. Key strategies include generating educational materials, conducting demos, and ensuring upper management buy-in for purchases.
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Digital Marketing Mix
- 1. Digital Marketing Mix forB2B Business By [email protected]
- 2. DEFINE 4P ,4C AND 4E
- 4. FIRST STEP :DISCOVERY Content should be focused on your buyer’s pain points — not your product or brand. Ask several question to your customer : • What can I help ? • What is your pain point ? Don’t forget tell them what you do • Set KPI how many customer you can attract and engage
- 5. DISCOVERY - RESEARCH 72%of buyers will turn to Google. The first stage of research begins with general search terms as buyers explore the options at their disposal. Buyers are usually looking for educational material, customer reviews, and testimonials.At this stage you must • Create SEO and SEM Campaign in google. • Press Release and create article in online media (7-10 online media) • Create Blog Post (3-5) post • Create digital presence in social media ( twitter,fb,linked in,instagram) • Ask testimonial / Endorsement
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- 7. SECOND STAGE :CONSIDERATION According to Pardot’s State of Demand Generation report, 70% of buyers return to Google at least 2-3 times during the course of their research, diving even deeper into each company’s specific offerings to see how they can address their particular pain points.
- 8. CONSIDERATION - DEMO Potentialcustomer will reduce options into 2 potential vendor. This is the stage where they’ll start reaching out to sales reps for further inquiries or personalized product demos.
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- 10. THIRD STAGE :CONVERTION Before getting too close to decision time, most buyers will have to secure buy-in from upper management. Any purchase that involves a monetary investment is going to require sign-off by c-level execs, so your buyers are going to begin focusing on content that contains information about pricing, ROI, and the bottom line to justify their expenditure.
- 11. CONVERTION - DECISION Onceyour buyers have the support of upper management, they’re ready to select a vendor and make a purchase. At this point, they’ll start thinking about preparation, implementation, quick start costs, and customer support — the final items that will determine which solution best fits their needs and budget.
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- 13. FOURTH STAGE :RETENTION STAGE
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- 15. FIFTH STAGE -ADVOCATE How do customers perceive our brand?
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- 17. RESOURCE • http://www.pardot.com/buyer-journey/ • http://www.mckinsey.com/business-functions/marketing-and- sales/our-insights/the-consumer-decision-journey •http://www.pardot.com/blog/5-marketing-kpis-the-c-suite-actually- cares-about-how-to-calculate-them/