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Hot Digital Marketing
Trends 2014 vs. 2024

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Paradigm Shifts

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Predictive & Adaptive Marketing

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Omnichannel Marketing

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“Digital” is Going Away

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The Click is Going Away

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Growth Hacker Marketing

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Radical Transparency

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Screens

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Screens Everywhere

Source: Corning, A Day Made of Glass 2
Platform-Agnostic
Consumers

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Design

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Design as a
Strategic Weapon
Invisible Design
Advertising

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Advertising
Everywhere

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Media Fragmentation

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Purpose-Driven
Marketing
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Focusing on the Why

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Mobile

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Mobile as the New Hub

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The Mobile Only User
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Video

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Video Growth

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Facebook & Twitter

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Facebook & Twitter
Monetization

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Real-Time

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Software is
EATING Marketing

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Real-Time Bidding

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Real-Time Social
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Mash-Ups

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PR, SEO & Social Mash-up

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Paid Search & Display Mash-up
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Social & Mobile Mash-up

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Content

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Transmedia Storytelling

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International

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International Growth

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360 Marketing

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Sensory Exploration

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Summary of Trends

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 Predictive & Adaptive Marketing
 Omnichannel Marketing

 The Mobile Only User
 Video Growth

 “Digital” is Going Away

 Facebook & Twitter Monetization

 The Click is Going Away

 Software is EATING Marketing

 Growth Hacker Marketing
 Radical Transparency
 Screens Everywhere

 Platform-Agnostic
Consumers
 Design as a Strategic
Weapon
 Invisible Design

 Advertising Everywhere
 Media Fragmentation
 Focusing on the Why
 Mobile as the Hub
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 Real-Time Bidding
 Real-Time Social
 PR, SEO &
Social Mashup
 Paid Search &
Display Mashup
 Social &
Mobile Mashup
 Transmedia Storytelling
 International Growth
 Sensory Exploration
Capitalizing on the
Trends
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Holistic Analytics

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Copyright 2013 by Digital Marketing NOW. All rights reserved.

Tom Shapiro
ts@DigitalMarketingNOW.com
781.866.2277
@DigitalMN
@TomShapiro

Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024

Editor's Notes

  • #7 Reference Mary Meeker’s mobile slide about the number of times daily people reach for their mobile devices.
  • #17 Design As a Strategic Weapon