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Digital Marketing Portfolio
- 1. Digital Marketing andSocial Media Portfolio Vineeta Makhija, Social Media Manager, Dubai
- 2. Table Of Content About Vineeta Expertise on Social Media Platforms Experience Clients Social Media (Paid and Organic Campaigns) Strategy Certifications Articles Written By Me
- 3. About Me Over6 years of Experience in Social Media and 2 years in PPC and Off Site SEO Google Adwords and Analytics Certified Hubspot Inbound Marketing Certified Bing Professional Community Management Content Management Client Facing Skills Creative Easy to Work in Strict Deadlines Hard Working and Dedicated
- 4. Expertise on SocialMedia Platforms (Paid as well as Organic) Facebook : Facebook Business Manager and Power Editor for Agencies Instagram : Paid and Organic Twitter : Twitter for Business Linkedin : Sales Navigator, Linkedin Advertising Pinterest : Organic SnapChat : Organic Vine : Organic Google Adwords : Paid Google Analytics YouTube : Paid and Organic
- 5. Current Experience Time ToNova (Agency) Dubai : Managed Social Media Strategy through research and In-Depth Analysis Managed various campaigns on Social Media such as Carousel Ads, Website Clicks, Improving Engagement etc. Managed Google Adwords and worked on Display, Search and Video Ads Track, Measure and Analyze via Google Analytics and other tools Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram Manage team of 2 Work on Wikipedia Page Get in touch with PR Agencies for Press Release etc. Community management; including posting relevant content calendars, and responding to fans
- 6. Clients in Dubai: Vesna Dubai (Hospitality) VIP Room Dubai (Night Club) La Terrazza Restaurant (Restaurant) Glee Hospitality (Hospitality) Luxury Souq (E-Commerce) Aero Private Jet (Private Jet) DMS Diamonds (Diamonds) Amber Palm (Amber) Super Fix Garage (Car Garage for Luxury Cars) Sensation Club Dubai
- 7. Content and Campaigns Paidand Organic
- 16. Luxury Souq (E-Commerce) AdType : Carousel Ads on Facebook and Instagram Objective : Increase the Engagement and website clicks. The campaign was successful and we achieved 238 clicks in 2 days and 20,721 people reached.
- 17. Super Fix Garage Objective:Maximize Link Clicks and Brand Awareness on Facebook and Instagram
- 18. La Terrazza &Vesna Channel : Facebook and Instagram Objective: Awareness and click on the event.
- 19. VIP Room Dubai Objective: Get more views on YouTube (In-stream Ad) Campaign running through Google Adwords
- 20. Social Media Strategy Determine your goals and objectives with S.M.A.R.T approach. Know your audience Research the market and SWOT Analysis Choose the correct social media channel Create Quality Content and Prepare Calendars Focus more on Engagements Decide Budget Assign Advertiser Roles Track Progress by using tools such as Google Analytics and make necessary changes for continuous improvement.
- 21. Certifications Note : Allare clickable links Google Adwords Search Certification Google Adwords Display Certification Google DoubleClick Search Basics Google Analytics Bing Ads Accredited Professional Hubspot Inbound Certified
- 22. Articles Written ByMe Note : All are clickable links 13 Reasons Why UTM Parameters 3 Myths about Google Adwords Quick Tips On Social Media Social Media Strategy
- 23. THANK YOU Vineeta Makhija SocialMedia Manager Dubai Linkedin Profile