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Digital Marketing Presentation
- 1. Digital Marketing C om p r e h e n s i v e G u i d e T o T h e F u n d a m e n t a l s o f D i g i t a l M a r k e t i n g
- 2. Welcome House Keeping Please HaveMobiles On Silent Presentation should take about 1 hour Q&A session afterwards
- 3. 3 My Own Background JohnQuirke Brandon Hill April 2015
- 4. 4 My Own Background Allyou need to know is how to do the right things 1 Been involved in marketing for over 20 years Digital marketing for 10 years + 2 Degree in Marketing and a Bsc in Information Technology. 3 Work as a full time marketing consultant and full stack web developer 4 I have a portfolio of my own websites, that include, affiliate marketing and drop shipping sites..
- 5. 5 What Were GoingTo Cover Hootsuite, Facebook, Clickbait, Autoresponders, Landing pages, Sqeezepages, Lead magnets, Lead generators, Call to actions, ZenDesk, Adwords, Bing Ads, Analytics, Email , Content Marketing, eBooks, Infographics, Campaigns, Social Copy writing, Social Media, Keyword Tools, Geo targeting, Google certified, Zendesk, Scheduler , conversion rates, Goals, Bounce rates, Geo targeting, Squeeze pages, landing pages, Youtube,
- 6. 6 Our Mini Audit Whatis your company's name What is your company’s “purpose” What is your “unique selling proposition”? What are their BIGGEST issues (or pain points)? Who is your TARGET customer? 1 2 3 4 5
- 7. 7 Our Mini Audit Howdo you SOLVE those issues or relieve that pain? Who are your TOP 5 competitors? What is your “Authority Site” (usually your blog)? Who is your “Managing Editor”? How many UNIQUE monthly visits does this site receive? 6 7 8 9 10
- 8. 8 Our Mini Audit Howmany blog posts do you write per week? How are posts distributed? How many comments, likes, shares, etc. receive? How many followers, subscribers, fans, etc. do you have? Which social medias do you use ? REACH! 11 12 13 14 15
- 9. 9 Our Mini Audit 3 Whatis your FLAGSHIP product (or service)? What is the current size of your mailing list? What are you AVERAGE open rates? What are you CLICKTHROUGH rates? 16 17 18 19
- 10. What is Digital Marketing? BrandAwareness Lead Generation Customer Retention
- 11. 11 Our w.w.w. Journey CERN- Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW) in 1989. The web was originally conceived and developed to meet the demand for automatic information-sharing between scientists in universities and institutes around the world. 1989
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- 13. Trends for Your Website2015 Each year, website owners look forward to emerging design trends that can point more visitors to their sites. Investing in webdesign is a must if your seeking to achieve business success. In 2014 the key was simplicity and a lot less clutter and 2015 is turning out the same.
- 14. 14 Simplicity is Key CleanerAppearance - Remove Well laid out page Clean open spaces Clever font choices - website typography Commanding Images Content with real value and concise
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- 21. 21 Getting Noticed BrandAwareness Content Marketing Paid Advertising Affiliates Joint Ventures Search Engine Optimization Social Media Marketing
- 22. 22 Search Engine Optimisation Whyis it important? Search Engines Define What People Find on The Web People Choose What’s In Front of Them Websites At The Top Of The Results Have a Huge Advantage
- 23. 23 Search Engine Optimisation JoesAccountancy Agency Bobs Accountancy Agency
- 24. 24 Choose Which FormOf Content Blog Posts Video Magazine Articles Tutorials, Guides Webinars Infographics Powerpoint presentations Ebooks, books and products/programs Newsletters Calculators
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- 26. 26 Blog Posts andArticles
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- 28. 28 Tutorial and Guides PeopleLove Tutorials
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- 30. 30 We need aplan! Content Marketing Strategy Schedule Content Manager Publishing Building Blocks
- 31. 31 The Fast TrackTo Number 1 2 Ways, one is harder than the other 2 3
- 32. 32 How Paid AdvertisingWorks Online Quality of Traffic is important 1 2 3 4 Paid Advertising Careful Planning is needed Before every campaign is executed.
- 33. 33 Advantages of OnlineAdvertising Quality Targets and Local Traffic Target your target demo graphics Advertise locally or globally Advertise for your market Reach the right people At the right time Use your website analytics You choose the budget Suits small or large budgets Insights around the clock Check on who’s watching who Target relevant websites Place ads on websites that has your customers
- 34. 34 Remarketing Quality Targets andLocal Traffic Use Remarketing To Reach Past Website Visitors And App Users Standard Remarketing Remarketing Lists Video Remarketing
- 35. 35 Social Media Follow meI’m a social guy Digital Marketing is about communication and personalisation
- 36. 36 Why Use SocialMedia Let people come to you Immediate Customer Feedback Broad Influence Easy Brand Loyalty FREE
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- 39. 39 Social Media Create brandfollowing1 2 3 Decide which networks will benefit you the most Social media is a conversation between you and many4
- 40. 40 Social Media 3 4 Decidewhich networks will benefit you the most 4 5 If people respond to you , respond to them 6 Recycle content
- 41. Use your websiteas a hub Use the Social Circle Think about what you’re posting Social Media
- 42. Think optimisation1 2 Usenews jacking Blog posts, remove the date3 4 Once you have content, share it
- 43. KLM Airline Social Plan Exampleof Social Plan 3 2 1 Follow Welcome/ hello Tweet relevant information
- 44. KLM Airline Social Plan Exampleof Social Plan 5 4 Direct message people (personal) @ Message
- 45. KLM Airline Work OutA Formula 30% Content 40% Conversation 30% Promotion Retweet other users, build better relationships Social relies on relationships
- 46. KLM Airline 1 4 3 2 Managing socialcontent Measurement Hootsuite – covers all your networks Schedule one weeks content in an hour
- 47. What are yourgoals, sales yes but… More traffic to your hub Community word of mouth Search visibility Sales increase
- 48. KLM Airline Joint Ventures Chasethought leaders Bloggers Youtubers Reviewers Let them make content for you Harvest their followers Generate leads from them
- 49. Affilate Networks 4 3 2 1 Createyour ready made sales force Affilate platforms, look after refunds, payments Famous affilate platforms Promote other products, become an affilate
- 50. Lead Generation This iswhat happens to a lot of sites people bounce and are gone for good You need a Lead Generation or a lead magnet, make people part with the details
- 51. Why? Scenario Communication builds overtime THE MONEY IS IN YOUR RELATIONSHIP WITH THE LIST
- 52. KLM Airline 3 2 1 QualityLeads Means of Communicating Your Message Target Specfic Products
- 53. KLM Airline Email Marketing 4 3 2 1Have a system in place Get people to follow your social sites Set up an Autoresponder Campaign Offline collect emails New content, add it to the end of your campaign
- 54. KLM Airline New Content NewNews New Products Broadcast relevent information As your email list grows, your business will too
- 55. An example ofone of my advance campaigns
- 56. An example ofone of my advance campaigns
- 57. An example ofone of my advance campaigns
- 58. KLM Airline Landing Pages Controlthe funnell of traffic 2 Types of copy Long & short
- 59. Landing Pages Heading Subheading Hero shotor video Benefits (solve pain points)
- 60. Items To Include Video.Captures attention Call to actions Lead generator Smooth flow
- 61. Items To Include Exitinent Countdown timers Limited supply Testimonials
- 62. KLM Airline Squeeze Pages Similarto landing page Options are limited Let your auto responder do the work Offer something of value
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- 64. KLM Airline A/B Testing Makea decision Test Evaluate results Make better decisions
- 65. A/B Testing Everything tobe tested Coloured buttons Follow trends from big companies “they test” Landing page with a video or text
- 66. Keep what workswith your audinece Constantly improve pages and websites Keep what works with your audinece
- 67. Customer Retention What Next,Keep Customers Happy Listen to social networks Create a trail of contact React to conversations
- 68. Customer Retention What Next,Keep Customers Happy Zendesk Instant chat. Give the impession of good customer service Set up a F.A.Q
- 69. Customer Retention What Next,Keep Customers Happy Follow up surveys Digital customer service
- 70. KLM Airline Digital MarketingIn The Future Social Lead Links Competitors are if you’re not Mobile Apps
- 71. KLM Airline Digital MarketingIn The Future If you want to know more By the end of the day you will have a marketing plan Digital marketing workshops
- 72. KLM Airline Digital MarketingIn The Future Limited numbers available Between 10-15 Starter Pack
- 73. 73 Your Digital MarketingPlan Website Lead Generation Testing Brand Awareness Customer Retention Always Watching
- 74. Thanks for Watching Don’tforget to Tell your ideas about this presentation & Rate this item! www.domain.com [email protected] @tiwtter.com Facebook/lorem.com Contact us: