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Digital Marketing Services for Travel & Tourism - Vibes Communication
The document outlines a digital marketing strategy by Vibes Communications aimed at enhancing brand visibility and lead generation for the hospitality sector. Key recommendations include a mix of organic and paid SEO strategies, social media engagement, and customer review solicitation to improve online presence. A detailed seven-point program is proposed to guide the implementation of these strategies effectively.
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Introduction to Digital Acceleration Services by Vibes Communications.
Discusses strategies to attract attention in the vast field of big data.
Outline of client brief, marketing mediums, search philosophy, engagement, and strategy.
Key objectives include brand visibility and lead generation for the marketing campaign.
Strategies for building a high converting website and utilizing digital marketing tools.
Importance of on-page SEO, organic strategies, and recommendation for 15 keywords.
Recommendation to invest 1000 INR/Day for effective ad placements to ensure visibility.
Comprehensive plan outlining major tasks in on-page and off-page SEO activities.
Identifies targeted keywords for organic and inorganic search activities related to hotels.
Encouragement to leverage social platforms for customer interaction and engagement.
Recommendations for utilizing Facebook, Twitter, and LinkedIn for effective social marketing.
Encouragement to ask customers for reviews on Google and TripAdvisor to enhance reputation.
Overview of the roadmap for upcoming marketing strategies and initiatives.
Details on a 7-point strategy including website analysis, SEO, and social media engagement.
Execution strategies for various digital tactics aimed at customer acquisition and retention.
Thank you note with contact information for Avaneendra, Business Head at Vibes Communications.
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Digital Marketing Services for Travel & Tourism - Vibes Communication
- 1. Digital Acceleration Services ByAvaneendra, Vibes Communications
- 2. How do Iget attention in the world of BIG data
- 3. Sequence Client Brief Hospitality MarketingMediums Search Philosophy Social Engagement Road Ahead 7 Pointer Vibes Strategy Sample Digital Plan Contact Us
- 4. Client Brief • Keyobjectives of the campaign would be • Brand Visibility & Recall when a customer searches or recalls • Lead Generation in terms of inquiries
- 5. Hotel Marketing Mediums Builda High Converting Website Regular SEO Local SEO Google Adwords PPC Social Media Marketing Retargeting Google Optimization & Rich Snippets Online Reputation Management Quality Customers Management Facilitating Referrals
- 6. Organic is fiercelycompetitive place to play A good organic search strategy should: • Involve good on-page SEO so search engines can find you • Include a blog that is updated often with insights pertinent to your industry (in order to increase inbound links and the number of pages crawled by search engines) • Utilize site links and micro-sites to win more links on SERPs A better strategy will use paid to complement organic to ensure coverage on the SERP and to improve opportunities for clicks. VIBES RECOMMENDATION: Go for 15 Keywords
- 7. When it comesto paid… you want to be on top VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads
- 8. Being first matterstoo VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads
- 9. Sample SEO Plan MAJORTASKS • On Page SEO Activities • Off Page SEO Activities • Keywords Identification & SEO Plan Execution
- 10. Keywords targeted forOrganic & Inorganic Activities Hotel in “City”, Top Hotel in “City”, Best Hotel in “City” Accommodation Keywords Resort Keywords Hotel Services keywords such as Booking a Hotel, Room booking, Organizing a party, Family outing, Must visit hotel, Hotel Packages can be targeted Hotel in, near, “Locality” Tourism Keywords Travel Keywords
- 11.
- 12. Sample Social Plan VIBESRECOMMENDATION: Go for FB, Tw, Ln Facebook •Manage Page •Create Hospitality Content •Engage with Customers •Contest & Giveaways •Target Customers through Ads •Listen to Customers •Post pics of customers, case studies, travel tips, from time to time Twitter •Manage User •Use Relevant # tags •Follow potential people •Tweet on regular basis, say Travel Tips •Twitter Chats, say every 2 months with experts Linkedin •Manage user & business page •Go for corporate linkages •Tie up with HR/Admin Department of different corporates for organizing Sales Meets, Annual Get Together. •Employee Discounts with leading corporates
- 13. Google & TripAdvisor Reviews VIBES RECOMMENDATION: Ask your customers for Google & Trip Advisor Reviews
- 14.
- 15. 7 Point Program to drive Marketing Plan 1.Website Analysis 2. Hotel Microsite Development 3. Search Engine Optimization 4. Pay Per Click(Google Ads) 5. Social Media Engagement 6. Emailer Program 7. Reviews Program STEPS 7 POINT VIBES STRATEGY
- 16. Digital Operations Category& Tactic Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility Website Development/Revamp (if required) Acquisition, Retention & Brand Building HTML Responsive Website Brand Visibility & Recall Vibes Organic Hotel Microsite(if required) Acquisition, Retention & Brand Building HTML Responsive Microsite User engagement through Digital & ATL Exercises Vibes Email(Old Customer & Perspective Customer) Acquisition, Retention & Brand Building HTML Mailer Retain current customers through engagement and target new customers through hotel packages Vibes Social(New & Current Customers) Acquisition, Retention & Brand Building Social Campaign Reach targeted Audience & Engage them Vibes SEO(for 15 Keywords) Acquisition, Retention & Brand Building Search Campaign Pull effect Vibes Google & Trip Advisor Reviews Acquisition Review Campaign More positive reviews, more customers footfall Vibes Inorganic Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes FB Ads Promotion, Acquisition Paid Ads Ads would be focused towards microsite. Vibes Email(New Customers Data) Promotion, Acquisition HTML Mailer & Paid Campaign Reach targeted Audience Vibes Sample Digital Plan
- 17. Thank You Avaneendra Mishra BusinessHead Vibes Communications Pvt. Ltd. +91 9650858881, +91 8586932861 [email protected], http://vibescom.in