Digital Marketing Slides

Digital Marketing Slides

• 1.
  Short Overview of DigitalMarketing By: Jared Quinn
• 2.
  What Is DigitalMarketing? Currently there are almost 5 billion daily internet users with around half a million users joining the internet every single day. In order to reach what is now the biggest audience and market of all time, businesses have to use digital marketing. Digital marketing being the promotion of brands and businesses over the internet to potential customers. This simple idea is the basis for a huge part of modern day businesses and life itself.
• 3.
  Main Framework ofDigital Marketing The main loop of Digital Marketing that every Marketing agency should follow is the 4E’s. The 4 E’s include Excitement, Education, Experience, and Engagement. First, excite the customers with offers, then educate them on the offers, after helping them have an experience with the products, finally let them engage with the digital marketing agencies.
• 4.
  Social Media One ofthe biggest tools of the modern era for digital marketers is that of social media. Around 3.6 billion people out of the 5 billion people who use the internet use social media. Social Media is a place in which people from all across the world and all kinds of different backgrounds can come together to socialize online and create online. Businesses can use social media to better interact with customers and communities while advertising their products.
• 5.
  Seven Critical elementsof Online Marketing In developing marketing efforts over in digital marketing 7 critical elements can help the process. These seven include core goals, contextual elements, content, community, communication, commerce, and connection. Goals include the goals set by the company and are reflected in their online marketing. Contextual elements are the design and navigation toward a target audience. Content is the actual info displayed. Community is the people and ideas that are built around a certain product. Communication is the interaction and response the company gives to the community. Commerce is the actual product or service bought. Finally, Connection is the actions customers can perform with the website.
• 6.
  Wheel of SocialMedia Engagement The Five things that make up the wheel of social media engagement include the Information effect, connected effect, network effect, dynamic effect, and timeless effect. These 5 are very important components when it comes to interacting with customers over social media. The Information effect revolves around how info regarding the product is spread. The connected effect is relating to the idea of how humans need to stay connected socially. The network effect revolves around how we as humans connect socially and how those connections can be networked. Dynamic effect revolves around back and forth engagement between customers and business. Finally, the timeless effect revolves around being at the customers at the right time 24/7.
• 7.
  Smartphones and Appsin The Digital Marketing Space Smartphones have become part of daily life at the rise of the 21st century. Being able to interact with customers' mobility through their phones has become very important. Apps have devised different types of pricing models on how a customer interacts with it. For example, Ad-supported apps are usually free and contain ads to make money for the app maker. While paid apps require you to pay for the service but usually do not have any ads after purchase.
• 8.
  Listing to TheCustomer Online A three-stage process can be used in the idea of listening to the customers online to better a business's product or engagement with the customer. Businesses can Listen, Analyze, and Do. Businesses listen and collect customer feedback. Then businesses analyze this feedback. Finally, businesses will act or do changes to their product or website.
• 9.
  Influencer Marketing Influencer marketingis a marketing strategy that involves getting popular people or influencers online and helping them to promote a business's product. Whether that be paying an influencer to use a product or promoting a service online to a certain audience that kind of influencer attracts.
• 10.
  Wendy’s Twitter Marketing Wendy’sMarketing on Twitter can be one of the good examples of how to do online marketing. Wendy’s is know known for how they deal and create in an online space. Wendy’s Twitter became one of the first companies to break the mold of a corporate Twitter. Wendy’s became more self-aware and ironically by acting more unprofessional they better created a community and had better engagement online. This is a good example of how interaction and thinking outside the box can create an ideal community for a company online.
• 11.
  END Overall digital marketingis going nowhere soon. For almost all businesses it has become use social media or fail as a business. The internet has become such a vital part of our lives and now it's become such a vital part of marketing.