Uploaded byIndian Institute of Digital Education
Digital Marketing Strategy by Bhoomi Kanakia - MTV
This document outlines MTV India's social media strategy and digital marketing campaigns to engage their target audience of students and young professionals aged 16-27. It details MTV's presence and follower counts across various platforms like Facebook, Instagram, Twitter and YouTube. It also discusses sample campaigns like polls, contests and hashtags that engage viewers. The document proposes blog topics, influencer collaborations, and Facebook/Instagram ads to promote MTV shows and build their online reputation.
Digital Marketing Strategy by Bhoomi Kanakia - MTV
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- 4. • Facebook • 11601704likes 1,16,05,879
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- 23. #DriveWithMtv 1,41,000 facebook fan growth #NanoEarth& #NanoEast trended nationally. #Nanosouth trended in Chennai Total tweet count : 1,47,532
- 24. Blog Topics Technology News Music Movies Love andrelationship General
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- 28. Facebook 1,16,03,768 75,54,67981,20,643 Instagram 590k 36.1k 133k Twitter 3.42M 375k 293k Youtube 11,45,372 2,47,082 10,30,962
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- 45. Happy-go-lucky SIDDARTH MEHRA Age 20 Male Noincome Mumbai student Music Drama Guitar Photography Dance Cars Parties Friendly Videogames foodie
- 46. Fashion blogger SHRUTI MEHTA Age18 Female 10,000 per month income Chennai Fashion Student Magazines Shows Stylist Feminist Clothes Shopping Fitness
- 47. Traveller SHIKHA KAPOOR Age 25 Female 30,000per month Delhi Movies Adventure Travel Independent Lives alone Reality shows Food Singer Music
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- 51. Who do youthink is going to take over the throne this year? Subuhi kavya Ria 1.2 WHO DO YOU THINK WILL WIN ?
- 52. Next mtv show •# #MyMtv
- 53. Indias next topmodel#IAmTheOne
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- 63. TECHNOLOGY • These threeinventions will turn you into superhumans. • 10 cool things your phone could do with your travel pictures • Did you know your laptop could do this too?
- 64. BOLLYWOOD • Trailer premieres. •Can you guess the celeb. • Actors most embarrasing moments. • Did you know what these celebrity tattoos mean?
- 65. LOVE AND RELATIONSHIP •Creepy AF tinder openers that make you cringe very hard. • Ridiculous dating ideas only celebs come up with. • Horrible dating mistakes your favourite celebs made, that you don’t want to repeat.
- 66. GENERAL • Sonam Kapooris creating a beauty blogger reality show and you could be on it. • 5 small music festivals that are totally worth it. • 7 things you need to know about this weekend.
- 67. MUSIC • Can youguess what song this is? • Song of the week. • #WhatDoYouMean.
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- 70. Rules Image 1Image 2 Image 3 Where to find the image Image 4 Image 5 Image 6 Link to voot if didn’t open before the day of the episode.
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- 79. Anuj Gosalia Chintan Ruparel Terriblytiny tales #MtvSchool
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Editor's Notes
- #5 1 crore 16 lakhs 5 thousand 8 hundred and 79 likes