Uploaded byIndian Institute of Digital Education
Digital Marketing Strategy by Huzefa Merchant-First Cry
The document provides insights into the online presence and marketing strategy of Firstcry, detailing its social media engagement, SEO audit, and buyer personas. It highlights the importance of content engagement and marketing campaigns aimed at mothers, as well as competitive research. Additionally, it outlines potential keywords for optimization and discusses strategies for improving visibility and online sales.
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Digital Marketing Strategy by Huzefa Merchant-First Cry
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- 12. Subscribers – 3.7K Numberof Videos – 971 Total Number of Views – 2.7 million
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- 14. Likes – 710K AverageWeekly Growth – 0.60%
- 15. Time for SomeStats....
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- 22. Followers - 8,729 Following– 372 Last Post – 17 Weeks Ago
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- 29. Headquartered In Haryana Present In USA,New Zealand and other European Countries The Big Guns In The Game
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- 33. A Brilliant Looking Website HTTPS Certification APP GooglePlay and Apple Store Similar Merchandise
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- 36. Buyer Persona 1 •Name : Madhu Chopra • Education MBA(Marketing), Mithibai College • Age : 27 • Working Status : Employed Senior Manager at Star Media with a annual package of 15 Lakh P.A • Children : A 1and a half year old girl • A modern woman who knows her way around the world, Strong, Independent and loves to shop online for herself and her daughter • While describing her previous shopping experience at a popular E-commerce store she was extremely dissatisfied with the time taken to deliver the product and quality of the product
- 37. Buyer Persona 2 •Name : Farida Kapadia • Age : 25 • Education : BCom Jai Hind College • Work Status :Unemployed, Homemaker • Children : 6 month son • A housewife that loves to socialize a lot and keeping up with the trend of today. Loves her family more than anything. Being the trendy women she is she loves to shop online • On her recent online purchase she loved the pace at which the product was delivered to her and the quality of the product
- 38. Buyer Persona 3 •Name : Vinod Seth • Age: 31 • Education : Havard International specialising in Data Analytics • Occupation : Employed at Endurance international with a package of 30 lakhs per annum • Marital Status : Married and recently had his second child a girl • A person who wants the best for his children and this thought process is supported by his hefty income, Won’t think twice before buying something for his children and fulfilling their demands • On his recent online purchase he was very satisfied with the product and the time in which the product was delivered
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- 40. 8 Step SEOAudit
- 41. Step 1 Checking theTraffic over a Period of Time
- 42. Traffic Over ThePast 6 Months
- 43. Step 2 Checking theMeta-Description and Page Title
- 44. Title : FirstCry Snippetlength : 241 Meta-Description
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- 46. Step 3 Checking theHeader Tags
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- 48. Step 4 Finding outthe number of Pages Indexed by Google
- 50. Step 5 Keywords forWhich One of The Pages is Optimized For
- 52. Step 6 Checking outWhether the Images Have Alternate Tags
- 54. Step 7 Positioning onGoogle
- 56. Step 8 Checking theReferring Domains and Backlinks
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- 59. Backlink Follow VersusNoFollow
- 61. Backlinks • The majorityof the backlinks are from • Coupon Websites • Mahindra’s BabyOye • Blogs • Some of them have a very good rating, Hence increasing the credibility of FirstCry
- 62. The 10 Keywordsfor which FirstCry.com ranks first Clothes for Infants Clothes for Children Baby boy dresses 0-3 months Baby Bathtub Seat Baby Walker Mothercare India Maternity Wear Study Table for Kids Oye Baby Feeding Bras Feeding Bottle Motu Patlu merchandise
- 63. Keywords To OptimizeFor • Affordable Maternity wear • Baby Clothes • Location Wise Optimization • Mosquito net online • Baby Beds • Baby Pajamas • Baby Pajamas • Clothes for Baby Girl • Cheap Baby Clothes • Maternity Clothes • Baby Shampoo • Bibs • Baby Clothes Discount • Disney Clothing • Clothes for Baby Boy
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- 66. More Header Tags Improving Text toHTML Ratio Keyword Consistency More Backlinks Of Better Rated Domains
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- 68. Platforms On WhichFirstCry.com is Present
- 70. But The MostActive and Dominant Among All Of Them…….
- 72. Women have ahigher a number on Facebook as compared to Men
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- 79. Sacrifice Dad Connection Fatherhood Changes A Person New Parents Sleep Isnot the Same Heartwarming
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- 94. A Step ByStep Guide On How to Potty Train Your Child
- 95. Moms Need A StepBy Step Guide Age and Timings For Training Types Of Toilet Seats The Best and The Most Comfortable One
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- 97. Here is HowYour Child Can be Smarter than His/her Peers
- 98. Right Brain Education Advantages of RBE InstitutionsOffering RBE Why RBE
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- 100. Read this IfYou Will Be Travelling With Your Baby
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- 103. Sex Life AfterBirth
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- 106. Food That isBest For Your Baby
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- 110. Mansi Zaveri Founder andCEO of Kids Stop Press
- 111. Award Winning ParentingWebsite
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- 114. Ekta Chawla Founder andCEO of ConfusedParent.in
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- 118. Priya Dasani Founder ofShishuWorld.in
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- 120. YouTuber 25K Subs More Than 100,000Visitors Baby Food Recepies App
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- 122. Dr. Naveen Kini Founderof Everything about Kids
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- 124. Dr. Shahrukh Khan Founderof Stardom
- 125. 4 Year Old Son StardomFamily Man Ladies Love Him Trust Celebrity
- 126. But the biggestfactor is……..
- 127. Pairing with Mr.Bachchan
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- 158. Out Of TheBox Ideas
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- 160. The Forum isnow open for discussion