Uploaded byFrancois Brill
Digital Marketing Workshop
This document provides an overview of a digital marketing workshop presented by Creative Ink. It discusses traditional vs digital marketing and why businesses need websites. It then covers key digital marketing strategies like search engine optimization, email marketing, social media, and mobile. Finally, it introduces Creative Ink and the full digital marketing services they offer including web design, online advertising, email campaigns, and social media strategies.
More Related Content
Similar to Digital Marketing Workshop
Digital Marketing Workshop
- 1. Siemens Hearing Solutionsin association with Creative Ink presents: How to promote your business Online with Digital MarketingDigital Marketing WorkshopPresented by Gillian Fourie & Francois Brill www.creativeink.co.za/packages
- 2. AgendaWelcome.Traditional vs DigitalMarketing.Why do you need a Website?The Digital Marketing Spectrum.Your Website.Search Engine OptimisationEmail Marketing.Social Media.MobileWho is Creative Ink and what can they offer?Various Packages to get you started.
- 3. Traditional vs DigitalMarketingWhy should you market on the internet?It’s all about being connected!The internet has led to an increasingly connected environment, and the growth of internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines.
- 4. Rapid growth indigital marketing Very accessible & used by the broad population
- 5. Very cost effective& easy to update Traditional vs Digital MarketingDigital MarketingTraditional MarketingPrinted Newsletter mailed to a post boxDigital Newsletter emailed the an inboxOnce printed difficult to update
- 6. Takes time todeliver
- 7.
- 8. Archives not readilyavailable
- 9. Sharing is notencouraged
- 10. Saves time whenproducing content
- 11. Reaches the consumerin less time
- 12.
- 13.
- 14. Sharing is encouragedWhydo you need a Website?Your website is your online shop frontA basic web presence is needed to stay ahead of your competition
- 15. Why do youneed a Website?Advantages to a “brochure-ware” website:Cost Effective - Update on your own by means of a CMS
- 16. Your business is“open” 24/7
- 17. Increase your customerbase - Very accessible and evens the playing field
- 18. Reach a newaudience -A potential client who prefers to search for practitioners via Google
- 19. Allow for newmethods of interaction - Two way communication is facilitated by feedback forms
- 20. Streamline your processes- News, announcement s, new products or services can be published to the website
- 21.
- 22. New marketing possibilities–New forms of advertising such as Google AdWords & Banner Advertising, EmailWhy do you need a Website?“A company or a professional without a website is like a salesman without his business card”
- 23. The Digital MarketingSpectrumSearch Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial Media
- 24. Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingEmail MarketingYour websiteMobileMobileSocial MediaSocial MediaThe Digital Marketing Spectrum
- 25. The Digital MarketingSpectrumWebsite Design & DevelopmentA website forms the foundation of digital marketing
- 26. A solid foundationensures stability, longevity & scalability
- 27. Enables you toshow-off you expertise & solutions to existing & potential clients
- 28. Meet users needs= achieve your practice goals
- 29. Two options areavailable when developing a website viz.Static websiteORContent Managed Site
- 30. The Digital MarketingSpectrumStatic WebsiteA static website or “brochure site” is a website that is designed and developed in HTML and then hosted on any platform of your choice. Once the website is live, any changes would require a web designer or developer to edit, create and delete pages. Advantages:Disadvantages:Less cost involved
- 31. Simpler to createand host
- 32.
- 33. Could cost youmore in the long run depending on the frequency of the updates.
- 34. Dependent on thedeveloper to fit your change request into their schedule.
- 35. Functionality can belimited – novel components may require additional developmentThe Digital Marketing SpectrumContent Managed WebsiteCMS stands for Content Management System. This allows you to handle all text and image updates on your website via a user-friendly application. A CMS would allow you to update web content from anywhere in the world. Advantages:Disadvantages:Not dependant on a designer with HTML knowledge updates
- 36.
- 37. Cost effective inthe long term.
- 38. The CMSis in constant development and as it gets new features you are automatically included in the upgrade without having to pay a cent.
- 39. Monthly costs arehigher due to leasing the CMS and database hosting.
- 40. May be slowerto download for users with low bandwidthSearch Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial MediaThe Digital Marketing Spectrum
- 41. The Digital MarketingSpectrumSearch EnginesPeople are moving away from traditional printed directories when looking for a local service provider or practitioner. Search engines such as Google provide a very useful search facility.
- 42. The Digital MarketingSpectrumWhy are Search Engines important?Search is goal orientated – people use search to find the things they want and need.
- 43. Search Engines arethe doorway to the internet
- 44. To be foundyou have to be visible
- 45. Top of search= top of mind awareness
- 46. People trust servicesfound via search
- 47. Many people haveGoogle as their browser home page.The Digital Marketing Spectrum“The average website receives up to 80% of its new traffic from search engines.”80%
- 48. The Digital MarketingSpectrumWhy is Search Engine Optimisation important?SEO makes your website and its content attractive, relevant and visible to search engines such as Google
- 49. Very few peoplewill look beyond page 2 of the search results returned.
- 50. SEO is acost effective way of driving traffic to your website.
- 51. SEO is along term investment.Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial MediaThe Digital Marketing Spectrum
- 52. The Digital MarketingSpectrumEmail MarketingDigital marketing is not a once off design and development exercise but an ongoing process. It’s about building and maintaining a relationship with your clients and provides a cost-effective means of growing your client base.Email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience.Advantages:Extremely cost effective due to a low cost per contact.
- 53.
- 54. Customisable on amass scale.
- 55. Completely measurable.The DigitalMarketing SpectrumTypes of Email MarketingQuick Announcements
- 56.
- 57.
- 58. Press ReleasesThe DigitalMarketing SpectrumIntroducing InkBoxInkBox is the Email Marketing tool of Creative Ink. InkBox allows you to effortlessly create and deliver Email campaign with analytics, allowing you to analyse and improve your results.InkBox enables you to:Create & Send Email campaigns
- 59. Manage Lists &Subscribers
- 60. Comprehensive Reporting &Analytics
- 61. Strategize & ImproveSearchEngine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteSocial MediaMobileThe Digital Marketing Spectrum
- 62. The Digital MarketingSpectrumSocial Media
- 63. The Digital MarketingSpectrumSocial MediaAny form of media designed to be shared. One of the most commonly used and fastest growing social media platforms is Facebook
- 64. Many companies arestarting to use these networks as a means of engaging with their clients.Using Social Media for marketingSocial media implies transparency, and requires authenticity from those who would deliberately use it for marketing. Social media has changed the traditional media landscapeFor example, many newspapers now publish their content online as well as in their print publications. Online, they can allow for instant commentary on their articles.Visit www.thetimes.co.za to see how one newspaper is using video online.
- 65. The Digital MarketingSpectrum“Social media is a marathon not a sprint… pace yourself.”
- 66. Search Engine Marketing (SEM) &Search Engine Optimisation (SEO)Email MarketingYour websiteMobileSocial MediaThe Digital Marketing Spectrum
- 67. The Digital MarketingSpectrumMobile
- 68. The Digital MarketingSpectrumMobile MediaToday Mobile Marketing is one of the most effective means of connecting with your intended audience. There are several benefits associated with the utilization of mobile media above traditional forms of advertising:Personal
- 69.
- 70.
- 71. ViralSome interesting stats:70%of South Africans used the mobile internet to communicate with friends.
- 72. Over 30 millionactive cellphones – 75% of all South Africans aged 10 or over.
- 73. Over 10 millionpeople connect regularly to the mobile internet.
- 74. Average Mobile clickthrough rate between 1-2.5%, compared to an online click through rate of 0.3%.The Digital Marketing Spectrum“A rumour without a leg to stand on will get around some other way.”
- 75. Who is CreativeInk and what they can offerCreative Ink is a full-service digital agency establish in 2004, specializing in the domain of Web, Mobile, Social Media, Interactive Media and Digital Marketing. At Creative Ink, we believe in staying in tune with the latest developments in our area of expertise, thus enabling us to provide our clients with successful marketing campaigns.
- 76. Who is CreativeInk and what they can offerOur Services Include:OnlineWeb Design & DevelopmentInterface DesignInternet AdvertisingSearch Engine OptimizationMedia BookingInteractive MediaMultimedia PresentationsTouch screen interface design MobileMobile Site Design Mobile MarketingCampaign development – SMS & MMS Short code set-up and management Mobile Media buying & Artwork Design Provision of Analytics, reporting, and AnalysisEmail MarketingEmailer CampaignsElectronic NewslettersSocial MediaStrategic Social Media CampaignsCampaign Integration
- 77. Who is CreativeInk and what they can offerOur Digital Marketing StrategyDeliver an end result in line with the clients requirements, but also specific to what is happening in the industry. At Creative Ink we utilize all the available digital channels whether it be a website, mobile site, Email marketing campaign or social media strategy, as tools to accomplish the ultimate goal of any of these mediums – to be a marketing tool for your business.
- 78. Who is CreativeInk and what they can offerAll of the projects we take on follow a similar structured approach:
- 79. Who is CreativeInk and what they can offerStrategyGet to know the business and the market it operates in. Everything is built around your defined demographic of users. PlanWireframes, mock-up designs, and the planning of the information architecture are set in place. BuildBuilding phase involves putting all the plans into practice. Industry standards are applied to ensure it is the best implementation for our clients as well as ensuring the solution would be able to expand in future implementations. PromoteEmail marketing can be an effective channel for pushing users to your website and to create and maintain your relationship with existing customers. The most important step in any promotion is the ability to track, analyse and optimise.
- 80. Various Packages toget you startedEssentialChoose 1 of 5 professionally designed layouts, which we customize with your corporate identity.
- 81. Up to 10pages.
- 82.
- 83.
- 84. Up to 5Email Addresses. ([email protected])
- 85. 3 months hostingincluded. (R65 p/m after first 3 months)
- 86. Basic Search EngineOptimisation.
- 87. Installation of GoogleAnalytics. (For tracking purposes)
- 88. Listing in Google’sLocal Business Directory for Search Engine Optimisation.
- 89. Content changes quotedfor separately per hour. R 5,999 once off R 65 per/m
- 90. Various Packages toget you startedEssential PlusChoose 1 of 5 professionally designed layouts, which we customize with your corporate identity.
- 91. Up to 10pages – with the option to upgrade at any time.
- 92.
- 93. Content Management Systemto update your website content.
- 94.
- 95. Up to 5Email Addresses. ([email protected])
- 96. 3 months hostingincluded. (R299 p/m after first 3 months)
- 97. Basic Search EngineOptimisation.
- 98. Installation of GoogleAnalytics. (For tracking purposes)
- 99. Listing in Google’sLocal Business Directory for Search Engine Optimisation. R 6,499 once off R 299 per/m
- 100. Various Packages toget you startedPremierCustom and Unique design for your website.
- 101. Up to 10pages – with the option to upgrade at any time.
- 102.
- 103. Content Management Systemto update your website content.
- 104.
- 105. Up to 5Email Addresses. ([email protected])
- 106. 3 months hostingincluded. (R299 p/m after first 3 months)
- 107. Basic Search EngineOptimisation.
- 108. Installation of GoogleAnalytics. (For tracking purposes)
- 109. Listing in Google’sLocal Business Directory for Search Engine Optimisation. R 7,499 once off R 299 per/m
- 110. If you areinterested, here follows the process from planning to your final website.Register on www.creativeink.co.za/packages before 31 August 2010.1. Registration3. Design Phase4. Building PhaseFunctional Website on stage.Complete content document.&Send all relevant imagery, logos and corporate colours.Choose your package.Choose your template.Final tweaking of the content.Presentation of a home page and detail page layout.Website is launched.Revisions to look & feel.Sign-off of look and feel.Where to from here: Our process
- 111. Siemens Hearing Solutionsin association with Creative InkThank YouFor further information go to: www.creativeink.co.za/packagesDigital Marketing WorkshopPresented by Gillian Fourie & Francois Brillwww.creativeink.co.za/packages