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Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
The 2014 Digital Outlook report by Econsultancy emphasizes the evolution of content and social media, highlighting the shift from publishers to activators and the importance of relevance in user engagement. Key trends include the focus on social intelligence, user behavior, and adapting content to resonate with audiences' interests. Additionally, the report outlines the significance of measuring various content metrics to drive business outcomes and enhance brand narratives.
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Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
- 1. 2014 Trends: Content& Social Keynote Digital Outlook 2014 by Econsultancy ! “If you fail to plan, you plan to fail.” Christel Quek @ladyxtel #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 2. Constant Evolution &Transformation evolution/ transformation “社会化媒体” society #DigitalOutlook14 | @ladyxtel media Econsultancy.com
- 3. Where We Began Chaos& Denial #DigitalOutlook14 | @ladyxtel Chaos & Hype Disillusionment Enlightenment Econsultancy.com
- 4. Where We Began Enlightenment #DigitalOutlook14| @ladyxtel Econsultancy.com
- 5. Where We Wantto Be REAL USER ISSUES BRAND EXPERTISE VA L U E #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 6. Where We Wantto Be REAL USER ISSUES BRAND EXPERTISE VA L U E VA L U E = #DigitalOutlook14 | @ladyxtel Content Context Advocacy Econsultancy.com
- 7. 2014 Trends Content SOCIAL INTELLIGENCE CENTRES BAT T L E O F T H E F E E D S ! ! ! ! FROM PUBLISHER TO A C T I V AT O R F R O M E G O A N A LY T I C S TO BUSINESS METRICS #DigitalOutlook14 | @ladyxtel Advocacy Context MICRO SOCIAL, MACRO POSSIBILITIES B E H AV I O U R > DEMOGRAPHICS PA S S I O N P O I N T S F O R C.I.A ! I F I T ’ S N O T R E L E V A N T, IT’S NOT REAL ! INTERSECTION OF USER GRAPHS Econsultancy.com
- 8. 2014 Trends: CONTENT SOCIAL I NT EL LIGE NC E CENTE R S #DigitalOutlook14 | @ladyxtel F R O M P UB L I S H E R T O AC T I VAT O R F RO M EGO A NA LY TI CS T O BU SI NE SS M ETR I CS Econsultancy.com
- 9. 2014 Trends: CONTENT SOCIAL I NT EL LIGE NC E CENTE R S #DigitalOutlook14 | @ladyxtel ACCUMULATING SOCIAL CAPITAL THROUGH SOCIAL INTELLIGENCE Econsultancy.com
- 10. 2014 Trends: CONTENT FR OM PU BLI S HER TO A CT IVAT OR #DigitalOutlook14 | @ladyxtel EXPANDING USER CONTENT REACTIONS TO BRAND CONTENT Econsultancy.com
- 11. 2014 Trends: CONTENT 3C O NT E N T R E A C TI O NS : ! O R GA N I C ( US E R ) CO N T E NT ! CO L L E C TE D ( U S E R ) C O N T ENT ! CO L L A B OR ATE D ( B R A N D) CO NT ENT F R OM PU BLI S HER TO A CT IVAT OR #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 12. 2014 Trends: CONTENT Remember: You can’t measure what you didn’t track FR OM E GO A NALYTICS T O B U SINES S MET R ICS #DigitalOutlook14 | @ladyxtel fit2fat2fit.com Econsultancy.com
- 13. 2014 Trends: CONTENT CO NT E NT M E T R I C S ! C O NS U MP T I O N: PA G E V IEWS, VID EO V I E W S , D OCU M E N T V I E W S, DO WNL O ADS, E M AI L S UB S CR I P T I ON S A ND SO CIAL CH AT T E R . ! FR OM E GO A NALYTICS T O B U SINES S MET R ICS #DigitalOutlook14 | @ladyxtel S H AR I NG : L IK E , S H AR E S , TWEETS, +1S AN D P IN S , FO R WA R DS , N U MBER O F IN B O UN D L I N K S . Econsultancy.com
- 14. 2014 Trends: CONTENT BUS I NE S S ME T R I C S ! L E A D G E NE RAT I O N : F O R M CO MP LET ION AN D DO W N L O AD S , E M AIL AN D BL OG S UB S CR I P T IO N S , B L O G C OM MENT S AN D YO U R C ON V E R S IO N R AT E ! FR OM E GO A NALYTICS T O B U SINES S MET R ICS #DigitalOutlook14 | @ladyxtel S AL E S : L O OK AT B O T H O N LINE AND O F F L IN E S AL E S T HAT AR E IN FLUEN CED B Y CO N T E N T, F O O T FAL L I N RETAI L ST ORES Econsultancy.com
- 15. 2014 Trends: CONTENT ADVO C AC Y M E T R I C S ! T H O UG H T L E A D E R S H I P : REQ UESTS F OR S Y N DI CAT I ON O R GU E S T BL OG P OSTS ! FR OM E GO A NALYTICS T O B U SINES S MET R ICS #DigitalOutlook14 | @ladyxtel L O YALT Y: ADV O CAT E S , FA NS, F OLL O WER, R E F E R R AL S & W O R D- OF -M OUTH . Econsultancy.com
- 16. 2014 Trends: CONTEXT BATT LE O F THE F EE DS #DigitalOutlook14 | @ladyxtel MI C R O S O C I A L , MACRO POSSIBILITIES B EHAVI OU R > DEM OG RA PHI CS Econsultancy.com
- 17. 2014 Trends: CONTEXT USE R S WA NT C O NT E N T T H AT IS FA ST, FO C U SE D , AND F R I C T I O N L ESS ! I. E . T H E Y D O N ’ T WAN T T O W OR K TO O HA R D T O UN D E R S TA ND W H AT YO U’R E T RY I N G T O SAY BAT T LE O F THE F EE DS #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 18. 2014 Trends: CONTEXT “AR E W E D E S I G NI N G C O N TE NT A RO UN D PA SS I O N P O IN T S , O R C O NTEN T ARO UN D HO W T H E Y C AN B E R A NK E D?” BAT T LE O F THE F EE DS #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 19. 2014 Trends: CONTEXT MICRO S OCI A L , M AC RO PO SSIBIL IT I ES #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 20. 2014 Trends: CONTEXT BEI N G S O C I AL I S B E I N G W HERE PEO PL E A RE . C L US TE R I NG O NT O MIC RO -S OCIA L APPS ! M ICRO S OCI A L , M AC RO PO SSIBIL IT I ES #DigitalOutlook14 | @ladyxtel W H ATS AP P ( 35 0 M U SE R S ) , LI N E (3 00 M U SE R S) , W E C H AT ( 60 0 M US ERS ) A LLOW FO R P E R S O NAL I S E D , C R E ATI VE DI A LO GU E Econsultancy.com
- 21. 2014 Trends: CONTEXT UN D E R S TA ND I N G AR C H E T YPES & B EH AVI O UR S H E L P T O S C ALE I N SI GHT S IN T O A B RA N D NA R R AT I VE W IT H CO NT E XT B EH AV IOU R > D EMOGRA P HICS #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 22. 2014 Trends: CONTEXT Data Facts Structure Brand Narrative BEH AV IOU R > D EMOGRA P HICS #DigitalOutlook14 | @ladyxtel Perspectives Econsultancy.com
- 23. 2014 Trends: CONTEXT Data Facts Structure Brand Narrative BEH AV IOU R > D EMOGRA P HICS #DigitalOutlook14 | @ladyxtel Perspectives Econsultancy.com
- 24. 2014 Trends: CONTEXT Data Facts Structure Brand Narrative BEH AV IOU R > D EMOGRA P HICS #DigitalOutlook14 | @ladyxtel Perspectives Econsultancy.com
- 25. 2014 Trends: CONTEXT Data Facts Structure Brand Narrative BEH AV IOU R > D EMOGRA P HICS #DigitalOutlook14 | @ladyxtel Perspectives Econsultancy.com
- 26. 2014 Trends: CONTEXT Data Facts Structure Brand Narrative BEH AV IOU R > D EMOGRA P HICS #DigitalOutlook14 | @ladyxtel Perspectives Econsultancy.com
- 27. 2014 Trends: ADVOCACY PASSI ON PO IN T S FO R C .I .A #DigitalOutlook14 | @ladyxtel I T ’ S NO T R E A L I F I T ’ S N OT R E L E VAN T I NT ER SECT IO N OF U SER G RA PHS Econsultancy.com
- 28. 2014 Trends: ADVOCACY ! ! CE L E BR I T I E S I N F L UE N C E R S PAS SION PO IN T S FO R C .I .A #DigitalOutlook14 | @ladyxtel B R AN D AD V OC AT ES Econsultancy.com
- 29. 2014 Trends: ADVOCACY REA L T I M E MA R K E T I N G F O C US ES O N TA CT I C AL C AM PA I G NS , N O T S TR AT EG IC IN F R AS T R U C T U RE ! IN VE S T M E NT I N G RO WI N G SOC IAL IN T E L L I G E NC E + A GI L E C O NT EN T T EA M S I T ’S NOT RE A L IF IT’S NO T REL EVA N T #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 30. 2014 Trends: ADVOCACY PERSONA L G RAP H S OCI AL GRA PH I NT E R EST GRAP H B EH AV IO UR G R AP H INT E R SECT IO N O F U SER GRA PHS #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 31. Use Content, Context,& Advocacy to Understand Users D I SE NG AG ED US ER M EA SUR A BLE INT ER ACT ION S E N GAGE D, KN OW LE DG E GAT HE R E D onto the route of self improvement, making better decisions #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 32. Water (Users) canweather Rock (Brands) U S E RS b ra n d s n e v e r u n d e re s t ima t e #DigitalOutlook14 | @ladyxtel Econsultancy.com
- 33. And Victory willbe Yours! #DigitalOutlook14 | @ladyxtel Econsultancy.com