Digital Scholarship
Martin Weller
This morning
• 10-10.15 Introduction (15 mins)
• 10.15 – 11.15 Digital Scholarship overview
(1hr)
• 11.15 – 11.45 Discussion (30 mins)
• (Coffee?)
• 11.45 – 12.15 Looking at some tools (30
mins)
• 12.15 – 12.45 Planning a strategy (30 mins)
• 12.45 – 13.00 Plenary (15 mins)
• 13.00 – 14.00 Lunch!
Aims of the day
• To raise awareness of digital scholarship
– Possibilities
– Issues
– Concepts
• To share concerns/experience
• To develop a strategy to take away
• To provide a ā€˜toolkit’ for working digitally
Introduction
State one anxiety & one thing that interests
you about digital scholarship
5 Digital Scholarship lessons
http://www.flickr.com/photos/lwr/
Martin Weller
Aim of this session
Get us thinking and talking about issues in
digital scholarship
<Alternative title>
Some things I’ve come to believe after
thinking about the impact of
technology for a few years,
accompanied by some tenuously
connected, and sometimes amusing,
videos
The Digital Scholar book
Bloomsburyacademic.com
Bit.ly/digscholar
Definition
What is open scholarship?
Anderson (2009) open scholars:
• create;
• use and contribute open educational resources;
• self archive;
• apply their research;
• do open research;
• filter and share with others;
• support emerging open learning alternatives;
• publish in open access journals;
• comment openly on the works of others
• build networks
Weller (2011) open scholars are likely to:
• Have a distributed online identity
• Have a central place for their identity
• Have cultivated an online network of peers
• Have developed a personal learning environment from a range of tools
• Engage with open publishing
• Create a range of informal outputs
• Try new technologies
• Mix personal and professional outputs
• Use new technologies to support teaching and research
• Automatically create and share outputs
It’s not just for geeks
But it’s also about:
• Knowledge sharing
• Knowledge creation
• Networking
• Generating ideas
• Communicating
• Democratisation of learning
Aren’t those all scholarly activities?
Sir Martin Rees:
ā€œarXiv.org archive transformed the literature of
physics, establishing a new model for
communication over the whole of science. Far
fewer people today read traditional journals.
These have so far survived as guarantors of
quality. But even this role may soon be trumped
by a more informal system of quality control,
signaled by the approbation of discerning
readersā€
Lesson 1: Accept
it’s relevant to you
Researchers are caught in a
dilemma
But researchers aren’t keen
ā€œfrequent or intensive use is
rare, and some researchers
regard blogs, wikis and other
novel forms of
communication as a waste of
time or even dangerousā€
(Proctor, Williams and Stewart (2010)
Carpenter et al describe researchers as
ā€˜risk averse’ and ā€˜behind the curve in
using digital technology’
Harley et al (2010)
ā€œWe found no evidence to suggest
that ā€œtech-savvyā€ young graduate
students, postdoctoral scholars, or
assistant professors are bucking
traditional publishing practicesā€
Is it tenure?
ā€œThe advice given to pre-tenure scholars
was consistent across all fields: focus on
publishing in the right venues and avoid
spending too much time on public
engagement, committee work, writing op-
ed pieces, developing websites, blogging,
and other non-traditional forms of
electronic disseminationā€
Is it caution?
Waldrop 2008 (on blogging)
ā€œā€œIt's so antithetical to the way scientists are trained," Duke
University geneticist Huntington F. Willard said... The
whole point of blogging is spontaneity--getting your ideas
out there quickly, even at the risk of being wrong or
incomplete. ā€œBut to a scientist, that's a tough jump to
make,ā€ says Willard. ā€œWhen we publish things, by and
large, we've gone through a very long process of drafting
a paper and getting it peer reviewed.ā€
Is it habit?
Kroll & Forsman
ā€œAlmost all researchers have created a strong network of
friends and colleagues and they draw together the same
team repeatedly for new projects…
Everyone emphasizes the paramount importance of
interpersonal contact as the vital basis for agreeing to
enter into joint work. Personal introductions,
conversations at meetings or hearing someone present a
paper were cited as key in choosing collaborators.ā€
New cultural norms
What are the cultural norms of blogging?
• a willingness to share thoughts and experiences with others at an
early stage;
• the importance of getting input from others on an idea or opinion;
• launching collaborative projects that would be very difficult or
impossible to achieve alone;
• gathering information from a high number of sources every day;
• control over the sources and aggregation of their news;
• the existence of a ā€˜common code’: a vocabulary, a way to write
posts and behaviour codes such as quoting other sources when
you use them, linking into them, commenting on other posts and
so on;
• a culture of speed and currency, with a preference to post or
react instantaneously; and
• a need for recognition – bloggers want to express themselves
and get credit for it.
(Le Muir 2005)
How ā€˜sticky’ are these cultural norms?
Lesson 2: Resolve the tension
between existing and new practice
We’re all broadcasters now
Public engagement used to look like this:
Now looks like this:
Research papers
Lectures/Teaching content
Conferences Data
Code
IdeasDebate
A long tail content production
system
Digital outputs
• Low cost (free?)
• Small but unpredictable
audience
• Open
• No compromise
• High reuse potential
• Different distribution
• Video
• Networks
• Data visualisation
• Analytics
• Curation/filtering
• Writing for online
• Liveblogging
http://www.flickr.com/photos/stevendepolo/5749192621/
Researcher skills
There is evidence that open access journals
have higher citation measures, downloads and views than those in toll-access databas
(e.g. Lawrence 2001; Antelman 2004; Harnad and Brody 2004), although Davis (2010)
suggests it leads only to increased readership and not citation.
Tweets can predict highly cited articles within the first 3 days of article publication.
(Eysenbach 2012)
Blogging leads to more downloads of papers (anecdotal)
Personal reputation, keynote invites (anecdotal)
Complementary to traditional practice
Lesson 3: Use the network to enhance
engagement and dissemination
It affects all practice
Conferences
• Amplified
• Online
• Backchannel
The new conference archive
Alternative formats
• Barcamp
• Pre-presentation
• Voting
• Produce something
Network Weather
• The irritating guy with the popped collar standing next to you at the bar? He paid less for
his G&T than you did, because he’s the Mayor of this place on Foursquare, and the
management has cannily decreed Mayors get a 5% discount. Ten minutes from now, the
place is going to fill up with his equally annoying buddies, absolutely ruining your hope of a
quiet drink. And they’re going to show up not because he did so much as call them to tell
them where he’d be, but because he’s got things set so his Foursquare account
automatically posts to his Facebook page.
• You’ll settle up and leave, miffed, and ease on down the road a spell to a place you know
where you can get a decent bowl of penne … Except the Italian place is gone, gone
because it racked up too many nasty reviews on Yelp, or somebody Googlebombed its
listing, or its hundred healthcode violations made it positively radioactive on Everyblock.
• … if you don’t know what they are and how they work, you’ll never have the
foggiest clue why things shook out the way they did. Your evening will have a
completely different shape and texture than what it would have prior to the
advent of ubiquitous mobile Internet. You’ll have been tossed this way and that
by the gusts and squalls of network weather.
• (Adam Greenfield)
The academic version
• When you arrive you are disappointed to find out that someone who has
attended the last three years running and who you always have a meal with
has stayed at home because they can attend remotely. In the opening
session the keynote speaker makes a claim that someone checks and
passes around via twitter and it seems they have misrepresented the
research findings. There is a noticeable change in atmosphere and the
questions the speaker receives are more challenging than you usually
encounter. In another session the speaker takes questions from the remote
audience, which includes students and this generates a very good
discussion about the learner perspective.
• That evening the conference bar seems rather empty that evening, and
seeing an old colleague he informs you that there is an alternative
conference Facebook page, and they have arranged a meeting in a local
bar, with a discussion theme.
• The next day the afternoon doesn’t have any presentations, instead it has a
barcamp format where the participants seek to create a set of learning
resources, and a link up with four remote hubs in different cities.
Lesson 4: It’ll impact even if you
ignore it
Don’t focus just on risk
• Carr - we're all destined to become stupid,
dysfunctional & lessened by the
technology
• Lanier we are placing technology in too
powerful a position and dehumanising
ourselves in the process
• Turkle - the more we communicate, the
more alone and isolated we are becoming
http://www.flickr.com/photos/markusram/1361719776/
Tversky and Kahneman: We give risk/loss
more weight
James Boyle:
ā€œWe are very good at seeing the downsides
and the dangers of open systems, open
production systems, networks of openness.
.. Those dangers are real… we are not so
good at seeing the benefits and the
converse holds true for the closed system.ā€
Who knows where it will end up?
Lesson 5: Embrace unpredictability
To recap
1. Accept it’s relevant to you
2. Resolve the tension between existing and
new practice
3. Use the network for engagement and
promotion
4. It’ll impact on all practice
5. Embrace unpredictability
The Good News!
• Exciting times
• Innovation is possible
• New teaching impact eg Phonar
• New Research impact eg social media
• New connections eg virtual research
groups
http://www.flickr.com/photos/306/453957521/
The bad news…
• You have to play the traditional
game too
• There is risk
• Will see increased control
• Not well understood by people
who matter
• Can’t afford not to
http://www.flickr.com/photos/kalexanderson/5421517469/
Allows experimentation
Academic identity = Online identity
Complements ā€˜normal’ practice
Gives a greater
toolbox
It’s the fun part of being a scholar
Take control
Why do it?
Discussion points
• Have you experience of that tension between
existing practice & new possibilities?
• How can you use the network for
dissemination?
• What aspects will it impact upon for you?
• What are the risks you feel?
• Are there new cultural norms emerging?
• If so, how do these intersect with traditional
ones?
<break>
Session 2: Tools & Dissemination
Aim of session
• To look at some tools
• To think about a strategy
Getting heard
Establish an online identity
Be a good networker
Tag 16 my secret identity by
chanchan222
http://www.flickr.com/photos/ch
anchan222/3219255790/
Some numbers
Blog (since
2006) –
300,000 views
Blipfoto - 92,000 views
over 420 entries
Citations -
1,620
Slideshare - 220,000
views (6 years, 59
presentations)
Colored dice by sgs 1019:
http://www.flickr.com/photos/vision
within/133942381/
Confession
• I don’t know what these numbers mean in
terms of impact!
http://www.flickr.com/photos/ransomtech/9555643908/
I don’t know what these numbers mean in terms of impact
Complementary process
link
links
promotes
automatic
publish
comments
subscribes
discusses
retweets
Twitter
• Decide the level of personal
• Find good people to connect to
• Look at lists
• Don’t just broadcast
• Project or personal account
• http://blogs.lse.ac.uk/impactofsocialscienc
es/files/2011/11/Published-
Twitter_Guide_Sept_2011.pdf
Blogs
• Project or personal
• Integrate different
media
• Get some momentum
• Reach the pay-off
• WordPress + plugins
• Subscribe to others
• Add comments
• Tweet posts
YouTube
• What will you share?
• Link to other outputs
• Create playlists
• Experiment
• See also Vimeo,
animoto, xtranormal
Slideshare
• Easy way to share outputs
• Sadly no longer slidecasts (create vid)
• Make sharing default
• Good stats
Scoop.It +
• Curation is a very useful contribution
• Often doing this anyway
• Subscribe to others
• Tweet
• Also Mendeley, CuteULike, etc
Academia.edu
• Academic focused
site
• Also ResearchGate
• Department
presence
Google analytics
• Embed on any
webpage
• Build stats into
reporting
• Use to inform
research
• Scholar.google
Others
• Flickr
• Blipfoto
• Facebook
• Depends on your project
and aim
A strategy
• OER Research Hub (oeresearchhub.org)
• Blog – rota (2-3K visits per month, 161 posts)
• Twitter (2k followers)
• Scoop.It
• YouTube Channel
• Slideshare channel
• Impact map (oermap.org)
• Infographics
• Open course
• Integrated part of project
Activity
• Develop a personal or project strategy
using combination of tools
• Explore some tools
• Develop a quick strategy that addresses:
– What tool(s) you will use
– Who is the audience?
– How will you sustain it?
– What would success look like?
– Why would you use those tool(s)?
Some links
• Slideshare.net (http://www.slideshare.net/mweller)
• Youtube.com (oer research)
• Blipfoto.com (http://www.blipfoto.com/rossmackenzie)
• Scholar.google.com (Martin Weller)
• Twitter.com (@oer_hub)
• Animoto.com
• Scoop.it (http://www.scoop.it/t/olnet-oer-research)
• Academia.edu (http://open.academia.edu/KatyJordan)
• Wordpress.com (http://cogdogblog.com/)
• http://50ways.wikispaces.com/
Afternoon session
• Session 3
• 14.00-14.30 The art of Guerrilla Research
(30 mins)
• 14.30 – 15.00 Group activity (30 mins)
• Session 4:
• 15.00- 15.30 Openness & you (30 mins)
• 15.30 – 16.00 Your strategy (30 mins)
The art of guerrilla research
Martin Weller
http://www.flickr.com/photos/idfonline/
5981013497/
Aim
• To demonstrate how digital scholarship
offers new methods
• To think about new methods
• To develop a strategy for lightweight
research
What is guerrilla research?
Guerrilla research methods are faster,
lower-cost methods that provide
sufficient enough insights to make
informed strategic decisions
(Ross Unger and Todd Warfel)
http://www.flickr.com/photos/essgee/3411795985/
The research process
• Have an idea
• Write a proposal
• Submit proposal
• {wait}
• Get funding
• Do research
• Write paper
• {wait}
• Publish
• Have an idea
• Do research
• Blog it
http://www.flickr.com/photos/mg7een/4550426/
DIY
• Create a journal
• Interrogate data
• Disseminate findings
• Create a community
• Collaborate
ā€œwhat’s important here is that
Zuckerberg’s genius could be embraced
by half-a-billion people within six years of
its first being launched, without (and here
is the critical bit) asking permission of
anyone. The real story is not the
invention. It is the platform that makes
the invention sing.ā€
(Larry Lessig)
The manifesto
1. It can be done by one or two researchers
and does not require a team
2. It relies on existing open data, information
and tools
3. It is fairly quick to realise
4. It is disseminated via blogs and social
media
5. It doesn’t require permission
Relationship with ā€˜traditional’
research
• We think of research as having a certain
shape and size
• This extends that
Complementary
• Demonstrate potential of further work
• Altmetrics as indicator of interest
• Get ideas/collaborators for bigger project
• Increase personal profile
More efficient?
12 days for a
conventional
proposal was the
average (RCUK
2006)
ESRC - only 17% of
bids were successful
in 2009-10
RCUK = 2006
Ā£196 million on
applications to
the 8 UK
research councils
2800 bids submitted
to ESRC in 2009-10,
an increase in 33%
from 2005-6
ESRC - 2000
failed bids x 12
days per bid = 65
years of effort
Example1: The rich world of travel
blogsGuided by a
Bourdieusian lens, this
article examines the
negotiation of
authenticity, distinction
and identity in the
websites and blogs of
companies and tourists
during the 2010 spring Mt
Everest climbing season.
(Kane 2012)
This paper provides
a discussion of the
strengths,
weaknesses and
implications of
using content
analysis and
narrative analysis
on travel blogs
The research reviewed
the published literature
and real-life examples of
destination marketing
organizations and
tourism enterprises
using blogs as part of
their business strategy
One important form is traveling, in which self-
described ā€œtravelersā€ aim to dissociate
themselves from tourism altogether. As
travelers, rather than tourists, these people
present themselves as engaged in a morally
superior alternative that does not create the
same problems as tourism.
• No permission
• Rich source of data
• Would have required interviews,
recruitment, budget
• Different methodology
Example 2: The meta-journal
• No permission (OA licensed articles)
• Quick set up
• No business case required
• Allows for interdisciplinarity
Example 3: MOOC research
Katy doing
MOOC, blogs
final assignment
Picked up by
Phil Hill at
eliterate
Becomes
defacto piece
on completion
rates
Invited to
submit proposal
for funding
Conference &
journal articles
follow
• Used free tools
• Openly available data (reports, papers,
data)
• Relies on open scholarship identity
• Led to proper funding and publication
• Being used for further bids
Example 4: Facebook app
• No special access to data
• No permission required
• Spare time
• Adopted by OU as official app
Issues
• Will someone steal my idea?
• Can I account for it in my workplan?
• Will it get me promoted?
• Do I need technical skills?
Activity
• In groups
• Decide on one person’s subject area
• Come up with a plan for how one (or two)
element could be tackled by a guerrilla
research approach
– What would you need
– What would it achieve
– Why wouldn’t you do it
• Report back
Session 4 – Openness & You
Aim
• To consider aspects of open practice
• To bring together all elements of the day in
a personal strategy
The Battle for Open
Martin Weller
Sign the
CC-BY
license!
Central theme
Openness has won…
But now the real
direction of openness is
up for grabs
Roots of (modern) open ed
• Open universities – open access, entry.
Focus on methods, removing barriers, not
free
• Free software – 4 freedoms (purpose,
change, redistribute, distribute modified).
Emphasis on control
• Open source – ā€œgiven enough eyeballs all
bugs are shallowā€. Emphasis on efficiency
• Web 2.0 – culture of sharing, open practice
Open access
[Source: University of Southampton, ROARMAP, http://roarmap.eprints.org/ Published
under a CC-BY license]
Major breakthroughs
• ā€œFree online access to scholarly worksā€
• Major policies in many countries
• Gold route & Green route
• More than 50% have published OA
• OA Impact advantage
Growth of OA
Laakso M, Welling P, Bukvova H, Nyman L, Bjƶrk B-C, et al. (2011) The Development
of
Open Access Journal Publishing from 1993 to 2009. PLoS ONE 6(6): e20961.
The battle
• Gold route
• No incentive to
innovate
• Elsevier ā€˜take down’
on Academia.edu
• Predatory OA
journals
• Changes relationship
• Hybrid models
OERs
Major breakthroughs
• OpenCourseware since
2001 (LOs earlier)
• Repositories in major
languages and areas
• OCWC 260 institutions
• Open Textbooks
Some findings
Saylor: Increased
enthusiasm for study
(59%). Increased
interest in subject
(58%), Gaining
confidence (50%)
Over 30% of students
reported studying their
subject via OER
before joining their
course
60% CCCOER
identified reduced
cost of materials as a
driver of student
retention
OpenStax downloads
120K times, leading to
an estimated $3
million savings for
students (Green
2013)
Feldstein et al. (2013)
47% of students
purchased the paper
textbooks, 93% of
students reading the
free online textbook
MOOCs
Image – David
Kernohan
Awareness
Figure 5.1: Google Trends plot of relative interest in MOOCs (red) and OERs (blue).
Uptake
• Udacity, Iversity, Coursera,
Open2Study, FutureLearn,
EdX
• Large registrations
(Coursera 17m
enrolments)
• On Newsnight, in NYT, etc
• ā€œIf education was grunge,
MOOCs were its Nirvanaā€
(George Siemens)
The battle
• Not really open
• Commercially driven adoption of open
• Openness is the first casualty
• Contracts with unis
• Support for learners
• Centralised platform & data
• Sustainability
Open scholarship
By Gideon Burton http://www.flickr.com/photos/wakingtiger/3157622458/in/set-72157612021421472/
Open practice
• Online identity is now becoming the norm
• Recognised by institution
• Complements existing practice
• Part of research projects
• Area of innovation
• Open research, open data
Activity
• Develop a personal strategy that brings
together everything from today
• What do you plan to share?
• What tools will you use?
• Will you adopt open licences?
• What will you do next week?
Conclusions & thanks!
ā€œIf you're not making art with the intention of having it copied, you're not really
making art for the twenty-first century.ā€
Cory Doctorow

Digital scholarship - all day workshop

  • 1.
  • 2.
    This morning • 10-10.15Introduction (15 mins) • 10.15 – 11.15 Digital Scholarship overview (1hr) • 11.15 – 11.45 Discussion (30 mins) • (Coffee?) • 11.45 – 12.15 Looking at some tools (30 mins) • 12.15 – 12.45 Planning a strategy (30 mins) • 12.45 – 13.00 Plenary (15 mins) • 13.00 – 14.00 Lunch!
  • 3.
    Aims of theday • To raise awareness of digital scholarship – Possibilities – Issues – Concepts • To share concerns/experience • To develop a strategy to take away • To provide a ā€˜toolkit’ for working digitally
  • 4.
    Introduction State one anxiety& one thing that interests you about digital scholarship
  • 5.
    5 Digital Scholarshiplessons http://www.flickr.com/photos/lwr/ Martin Weller
  • 6.
    Aim of thissession Get us thinking and talking about issues in digital scholarship
  • 8.
    <Alternative title> Some thingsI’ve come to believe after thinking about the impact of technology for a few years, accompanied by some tenuously connected, and sometimes amusing, videos
  • 9.
    The Digital Scholarbook Bloomsburyacademic.com Bit.ly/digscholar
  • 10.
  • 11.
    What is openscholarship? Anderson (2009) open scholars: • create; • use and contribute open educational resources; • self archive; • apply their research; • do open research; • filter and share with others; • support emerging open learning alternatives; • publish in open access journals; • comment openly on the works of others • build networks
  • 12.
    Weller (2011) openscholars are likely to: • Have a distributed online identity • Have a central place for their identity • Have cultivated an online network of peers • Have developed a personal learning environment from a range of tools • Engage with open publishing • Create a range of informal outputs • Try new technologies • Mix personal and professional outputs • Use new technologies to support teaching and research • Automatically create and share outputs
  • 13.
  • 14.
    But it’s alsoabout: • Knowledge sharing • Knowledge creation • Networking • Generating ideas • Communicating • Democratisation of learning
  • 15.
    Aren’t those allscholarly activities?
  • 16.
    Sir Martin Rees: ā€œarXiv.orgarchive transformed the literature of physics, establishing a new model for communication over the whole of science. Far fewer people today read traditional journals. These have so far survived as guarantors of quality. But even this role may soon be trumped by a more informal system of quality control, signaled by the approbation of discerning readersā€
  • 17.
  • 18.
  • 19.
    But researchers aren’tkeen ā€œfrequent or intensive use is rare, and some researchers regard blogs, wikis and other novel forms of communication as a waste of time or even dangerousā€ (Proctor, Williams and Stewart (2010) Carpenter et al describe researchers as ā€˜risk averse’ and ā€˜behind the curve in using digital technology’ Harley et al (2010) ā€œWe found no evidence to suggest that ā€œtech-savvyā€ young graduate students, postdoctoral scholars, or assistant professors are bucking traditional publishing practicesā€
  • 20.
    Is it tenure? ā€œTheadvice given to pre-tenure scholars was consistent across all fields: focus on publishing in the right venues and avoid spending too much time on public engagement, committee work, writing op- ed pieces, developing websites, blogging, and other non-traditional forms of electronic disseminationā€
  • 21.
    Is it caution? Waldrop2008 (on blogging) ā€œā€œIt's so antithetical to the way scientists are trained," Duke University geneticist Huntington F. Willard said... The whole point of blogging is spontaneity--getting your ideas out there quickly, even at the risk of being wrong or incomplete. ā€œBut to a scientist, that's a tough jump to make,ā€ says Willard. ā€œWhen we publish things, by and large, we've gone through a very long process of drafting a paper and getting it peer reviewed.ā€
  • 22.
    Is it habit? Kroll& Forsman ā€œAlmost all researchers have created a strong network of friends and colleagues and they draw together the same team repeatedly for new projects… Everyone emphasizes the paramount importance of interpersonal contact as the vital basis for agreeing to enter into joint work. Personal introductions, conversations at meetings or hearing someone present a paper were cited as key in choosing collaborators.ā€
  • 23.
    New cultural norms Whatare the cultural norms of blogging? • a willingness to share thoughts and experiences with others at an early stage; • the importance of getting input from others on an idea or opinion; • launching collaborative projects that would be very difficult or impossible to achieve alone; • gathering information from a high number of sources every day; • control over the sources and aggregation of their news; • the existence of a ā€˜common code’: a vocabulary, a way to write posts and behaviour codes such as quoting other sources when you use them, linking into them, commenting on other posts and so on; • a culture of speed and currency, with a preference to post or react instantaneously; and • a need for recognition – bloggers want to express themselves and get credit for it. (Le Muir 2005)
  • 24.
    How ā€˜sticky’ arethese cultural norms?
  • 25.
    Lesson 2: Resolvethe tension between existing and new practice
  • 26.
    We’re all broadcastersnow Public engagement used to look like this:
  • 27.
  • 28.
    Research papers Lectures/Teaching content ConferencesData Code IdeasDebate A long tail content production system
  • 29.
    Digital outputs • Lowcost (free?) • Small but unpredictable audience • Open • No compromise • High reuse potential • Different distribution
  • 30.
    • Video • Networks •Data visualisation • Analytics • Curation/filtering • Writing for online • Liveblogging http://www.flickr.com/photos/stevendepolo/5749192621/ Researcher skills
  • 31.
    There is evidencethat open access journals have higher citation measures, downloads and views than those in toll-access databas (e.g. Lawrence 2001; Antelman 2004; Harnad and Brody 2004), although Davis (2010) suggests it leads only to increased readership and not citation. Tweets can predict highly cited articles within the first 3 days of article publication. (Eysenbach 2012) Blogging leads to more downloads of papers (anecdotal) Personal reputation, keynote invites (anecdotal) Complementary to traditional practice
  • 32.
    Lesson 3: Usethe network to enhance engagement and dissemination
  • 33.
  • 34.
  • 35.
  • 36.
    Alternative formats • Barcamp •Pre-presentation • Voting • Produce something
  • 37.
    Network Weather • Theirritating guy with the popped collar standing next to you at the bar? He paid less for his G&T than you did, because he’s the Mayor of this place on Foursquare, and the management has cannily decreed Mayors get a 5% discount. Ten minutes from now, the place is going to fill up with his equally annoying buddies, absolutely ruining your hope of a quiet drink. And they’re going to show up not because he did so much as call them to tell them where he’d be, but because he’s got things set so his Foursquare account automatically posts to his Facebook page. • You’ll settle up and leave, miffed, and ease on down the road a spell to a place you know where you can get a decent bowl of penne … Except the Italian place is gone, gone because it racked up too many nasty reviews on Yelp, or somebody Googlebombed its listing, or its hundred healthcode violations made it positively radioactive on Everyblock. • … if you don’t know what they are and how they work, you’ll never have the foggiest clue why things shook out the way they did. Your evening will have a completely different shape and texture than what it would have prior to the advent of ubiquitous mobile Internet. You’ll have been tossed this way and that by the gusts and squalls of network weather. • (Adam Greenfield)
  • 38.
    The academic version •When you arrive you are disappointed to find out that someone who has attended the last three years running and who you always have a meal with has stayed at home because they can attend remotely. In the opening session the keynote speaker makes a claim that someone checks and passes around via twitter and it seems they have misrepresented the research findings. There is a noticeable change in atmosphere and the questions the speaker receives are more challenging than you usually encounter. In another session the speaker takes questions from the remote audience, which includes students and this generates a very good discussion about the learner perspective. • That evening the conference bar seems rather empty that evening, and seeing an old colleague he informs you that there is an alternative conference Facebook page, and they have arranged a meeting in a local bar, with a discussion theme. • The next day the afternoon doesn’t have any presentations, instead it has a barcamp format where the participants seek to create a set of learning resources, and a link up with four remote hubs in different cities.
  • 39.
    Lesson 4: It’llimpact even if you ignore it
  • 40.
  • 41.
    • Carr -we're all destined to become stupid, dysfunctional & lessened by the technology • Lanier we are placing technology in too powerful a position and dehumanising ourselves in the process • Turkle - the more we communicate, the more alone and isolated we are becoming
  • 42.
  • 43.
    James Boyle: ā€œWe arevery good at seeing the downsides and the dangers of open systems, open production systems, networks of openness. .. Those dangers are real… we are not so good at seeing the benefits and the converse holds true for the closed system.ā€
  • 44.
    Who knows whereit will end up?
  • 45.
    Lesson 5: Embraceunpredictability
  • 46.
    To recap 1. Acceptit’s relevant to you 2. Resolve the tension between existing and new practice 3. Use the network for engagement and promotion 4. It’ll impact on all practice 5. Embrace unpredictability
  • 47.
    The Good News! •Exciting times • Innovation is possible • New teaching impact eg Phonar • New Research impact eg social media • New connections eg virtual research groups http://www.flickr.com/photos/306/453957521/
  • 48.
    The bad news… •You have to play the traditional game too • There is risk • Will see increased control • Not well understood by people who matter • Can’t afford not to http://www.flickr.com/photos/kalexanderson/5421517469/
  • 49.
    Allows experimentation Academic identity= Online identity Complements ā€˜normal’ practice Gives a greater toolbox It’s the fun part of being a scholar Take control Why do it?
  • 50.
    Discussion points • Haveyou experience of that tension between existing practice & new possibilities? • How can you use the network for dissemination? • What aspects will it impact upon for you? • What are the risks you feel? • Are there new cultural norms emerging? • If so, how do these intersect with traditional ones?
  • 51.
  • 52.
    Session 2: Tools& Dissemination
  • 53.
    Aim of session •To look at some tools • To think about a strategy
  • 54.
    Getting heard Establish anonline identity Be a good networker Tag 16 my secret identity by chanchan222 http://www.flickr.com/photos/ch anchan222/3219255790/
  • 55.
    Some numbers Blog (since 2006)– 300,000 views Blipfoto - 92,000 views over 420 entries Citations - 1,620 Slideshare - 220,000 views (6 years, 59 presentations) Colored dice by sgs 1019: http://www.flickr.com/photos/vision within/133942381/
  • 56.
    Confession • I don’tknow what these numbers mean in terms of impact! http://www.flickr.com/photos/ransomtech/9555643908/ I don’t know what these numbers mean in terms of impact
  • 57.
  • 58.
    Twitter • Decide thelevel of personal • Find good people to connect to • Look at lists • Don’t just broadcast • Project or personal account • http://blogs.lse.ac.uk/impactofsocialscienc es/files/2011/11/Published- Twitter_Guide_Sept_2011.pdf
  • 59.
    Blogs • Project orpersonal • Integrate different media • Get some momentum • Reach the pay-off • WordPress + plugins • Subscribe to others • Add comments • Tweet posts
  • 60.
    YouTube • What willyou share? • Link to other outputs • Create playlists • Experiment • See also Vimeo, animoto, xtranormal
  • 61.
    Slideshare • Easy wayto share outputs • Sadly no longer slidecasts (create vid) • Make sharing default • Good stats
  • 62.
    Scoop.It + • Curationis a very useful contribution • Often doing this anyway • Subscribe to others • Tweet • Also Mendeley, CuteULike, etc
  • 63.
    Academia.edu • Academic focused site •Also ResearchGate • Department presence
  • 64.
    Google analytics • Embedon any webpage • Build stats into reporting • Use to inform research • Scholar.google
  • 65.
    Others • Flickr • Blipfoto •Facebook • Depends on your project and aim
  • 66.
    A strategy • OERResearch Hub (oeresearchhub.org) • Blog – rota (2-3K visits per month, 161 posts) • Twitter (2k followers) • Scoop.It • YouTube Channel • Slideshare channel • Impact map (oermap.org) • Infographics • Open course • Integrated part of project
  • 67.
    Activity • Develop apersonal or project strategy using combination of tools • Explore some tools • Develop a quick strategy that addresses: – What tool(s) you will use – Who is the audience? – How will you sustain it? – What would success look like? – Why would you use those tool(s)?
  • 68.
    Some links • Slideshare.net(http://www.slideshare.net/mweller) • Youtube.com (oer research) • Blipfoto.com (http://www.blipfoto.com/rossmackenzie) • Scholar.google.com (Martin Weller) • Twitter.com (@oer_hub) • Animoto.com • Scoop.it (http://www.scoop.it/t/olnet-oer-research) • Academia.edu (http://open.academia.edu/KatyJordan) • Wordpress.com (http://cogdogblog.com/) • http://50ways.wikispaces.com/
  • 69.
    Afternoon session • Session3 • 14.00-14.30 The art of Guerrilla Research (30 mins) • 14.30 – 15.00 Group activity (30 mins) • Session 4: • 15.00- 15.30 Openness & you (30 mins) • 15.30 – 16.00 Your strategy (30 mins)
  • 70.
    The art ofguerrilla research Martin Weller http://www.flickr.com/photos/idfonline/ 5981013497/
  • 71.
    Aim • To demonstratehow digital scholarship offers new methods • To think about new methods • To develop a strategy for lightweight research
  • 72.
    What is guerrillaresearch? Guerrilla research methods are faster, lower-cost methods that provide sufficient enough insights to make informed strategic decisions (Ross Unger and Todd Warfel) http://www.flickr.com/photos/essgee/3411795985/
  • 73.
    The research process •Have an idea • Write a proposal • Submit proposal • {wait} • Get funding • Do research • Write paper • {wait} • Publish • Have an idea • Do research • Blog it http://www.flickr.com/photos/mg7een/4550426/
  • 74.
    DIY • Create ajournal • Interrogate data • Disseminate findings • Create a community • Collaborate
  • 75.
    ā€œwhat’s important hereis that Zuckerberg’s genius could be embraced by half-a-billion people within six years of its first being launched, without (and here is the critical bit) asking permission of anyone. The real story is not the invention. It is the platform that makes the invention sing.ā€ (Larry Lessig)
  • 76.
    The manifesto 1. Itcan be done by one or two researchers and does not require a team 2. It relies on existing open data, information and tools 3. It is fairly quick to realise 4. It is disseminated via blogs and social media 5. It doesn’t require permission
  • 77.
    Relationship with ā€˜traditional’ research •We think of research as having a certain shape and size • This extends that
  • 78.
    Complementary • Demonstrate potentialof further work • Altmetrics as indicator of interest • Get ideas/collaborators for bigger project • Increase personal profile
  • 79.
    More efficient? 12 daysfor a conventional proposal was the average (RCUK 2006) ESRC - only 17% of bids were successful in 2009-10 RCUK = 2006 £196 million on applications to the 8 UK research councils 2800 bids submitted to ESRC in 2009-10, an increase in 33% from 2005-6 ESRC - 2000 failed bids x 12 days per bid = 65 years of effort
  • 80.
    Example1: The richworld of travel blogsGuided by a Bourdieusian lens, this article examines the negotiation of authenticity, distinction and identity in the websites and blogs of companies and tourists during the 2010 spring Mt Everest climbing season. (Kane 2012) This paper provides a discussion of the strengths, weaknesses and implications of using content analysis and narrative analysis on travel blogs The research reviewed the published literature and real-life examples of destination marketing organizations and tourism enterprises using blogs as part of their business strategy One important form is traveling, in which self- described ā€œtravelersā€ aim to dissociate themselves from tourism altogether. As travelers, rather than tourists, these people present themselves as engaged in a morally superior alternative that does not create the same problems as tourism.
  • 81.
    • No permission •Rich source of data • Would have required interviews, recruitment, budget • Different methodology
  • 82.
    Example 2: Themeta-journal
  • 83.
    • No permission(OA licensed articles) • Quick set up • No business case required • Allows for interdisciplinarity
  • 84.
    Example 3: MOOCresearch Katy doing MOOC, blogs final assignment Picked up by Phil Hill at eliterate Becomes defacto piece on completion rates Invited to submit proposal for funding Conference & journal articles follow
  • 85.
    • Used freetools • Openly available data (reports, papers, data) • Relies on open scholarship identity • Led to proper funding and publication • Being used for further bids
  • 86.
  • 87.
    • No specialaccess to data • No permission required • Spare time • Adopted by OU as official app
  • 88.
    Issues • Will someonesteal my idea? • Can I account for it in my workplan? • Will it get me promoted? • Do I need technical skills?
  • 89.
    Activity • In groups •Decide on one person’s subject area • Come up with a plan for how one (or two) element could be tackled by a guerrilla research approach – What would you need – What would it achieve – Why wouldn’t you do it • Report back
  • 90.
    Session 4 –Openness & You
  • 91.
    Aim • To consideraspects of open practice • To bring together all elements of the day in a personal strategy
  • 92.
    The Battle forOpen Martin Weller Sign the CC-BY license!
  • 93.
    Central theme Openness haswon… But now the real direction of openness is up for grabs
  • 94.
    Roots of (modern)open ed • Open universities – open access, entry. Focus on methods, removing barriers, not free • Free software – 4 freedoms (purpose, change, redistribute, distribute modified). Emphasis on control • Open source – ā€œgiven enough eyeballs all bugs are shallowā€. Emphasis on efficiency • Web 2.0 – culture of sharing, open practice
  • 95.
    Open access [Source: Universityof Southampton, ROARMAP, http://roarmap.eprints.org/ Published under a CC-BY license]
  • 96.
    Major breakthroughs • ā€œFreeonline access to scholarly worksā€ • Major policies in many countries • Gold route & Green route • More than 50% have published OA • OA Impact advantage
  • 97.
    Growth of OA LaaksoM, Welling P, Bukvova H, Nyman L, Bjƶrk B-C, et al. (2011) The Development of Open Access Journal Publishing from 1993 to 2009. PLoS ONE 6(6): e20961.
  • 98.
    The battle • Goldroute • No incentive to innovate • Elsevier ā€˜take down’ on Academia.edu • Predatory OA journals • Changes relationship • Hybrid models
  • 99.
  • 100.
    Major breakthroughs • OpenCoursewaresince 2001 (LOs earlier) • Repositories in major languages and areas • OCWC 260 institutions • Open Textbooks
  • 101.
    Some findings Saylor: Increased enthusiasmfor study (59%). Increased interest in subject (58%), Gaining confidence (50%) Over 30% of students reported studying their subject via OER before joining their course 60% CCCOER identified reduced cost of materials as a driver of student retention OpenStax downloads 120K times, leading to an estimated $3 million savings for students (Green 2013) Feldstein et al. (2013) 47% of students purchased the paper textbooks, 93% of students reading the free online textbook
  • 102.
  • 103.
    Awareness Figure 5.1: GoogleTrends plot of relative interest in MOOCs (red) and OERs (blue).
  • 104.
    Uptake • Udacity, Iversity,Coursera, Open2Study, FutureLearn, EdX • Large registrations (Coursera 17m enrolments) • On Newsnight, in NYT, etc • ā€œIf education was grunge, MOOCs were its Nirvanaā€ (George Siemens)
  • 105.
    The battle • Notreally open • Commercially driven adoption of open • Openness is the first casualty • Contracts with unis • Support for learners • Centralised platform & data • Sustainability
  • 106.
    Open scholarship By GideonBurton http://www.flickr.com/photos/wakingtiger/3157622458/in/set-72157612021421472/
  • 107.
    Open practice • Onlineidentity is now becoming the norm • Recognised by institution • Complements existing practice • Part of research projects • Area of innovation • Open research, open data
  • 109.
    Activity • Develop apersonal strategy that brings together everything from today • What do you plan to share? • What tools will you use? • Will you adopt open licences? • What will you do next week?
  • 110.
    Conclusions & thanks! ā€œIfyou're not making art with the intention of having it copied, you're not really making art for the twenty-first century.ā€ Cory Doctorow

Editor's Notes

  • #8Ā As John Naughton notes we are in the middle of a revolution and it’s difficult to know what the outcome will be Therefore you should always be suspicious of people who pretend to know the answers as they’re usually selling something So, I used the term ā€˜lessons’ just because it made a better title, a more accurate one would have been:
  • #9Ā But I think we all agree that’s not as snappy. So onto the lessons
  • #10Ā Written a book recently, so more detail in that if you’re interested. Book was example – published by BloomsburyAcademic – buy hardcopy of read free online under a CC licence
  • #11Ā People get hung up on definitions – when I use digital scholarship it’s really a shorthand for these 3 factors: Digital content, distributed via global and social network, and mediated through open technologies and practices
  • #14Ā I spend a lot of time wit geeks and developers. And they’re great, but it sometimes feels like another language and divorced from what you do.
  • #17Ā When the astronomer royal says this, you know it isn’t a hobbyist thing.
  • #18Ā It’s dangerous to dismiss it as being about a particular technology or for more techy people. It’s about very fundamental scholarly activity and practice
  • #19Ā So, is there an equivalent happening in research? Could we speed up the innovation cycle?
  • #20Ā Lots of studies recently have reported a rather conservative approach Why might this be so?
  • #21Ā Don’t waste time on all this non-traditional output stuff Is this what happens in other industries?
  • #22Ā It goes against our training and instincts
  • #23Ā Successful networks have been developed and researchers return to these, thus not valuing online ones as much
  • #24Ā Are there consistent cultural norms across these new tools? Same could be said of twitter. Do people who use these tools successfully adopt these cultural norms?
  • #25Ā How do these new norms then sit with existing disciplinary ones? Are they ā€˜more sticky’? Have two bloggers in different disciplines got more in common than a blogger and non-blogger in the same discipline?
  • #27Ā At the OU we used to do TV programmes for our courses, and here’s a parody of them
  • #28Ā We still make TV but are also developing web native content. But more interesting I think is the material produced by individual academics, which wasn’t possible before
  • #29Ā As part of their normal function, scholars produce the following: It doesn’t take much effort to turn all of these into shareable digital outputs.
  • #30Ā These outputs have different characteristics to the type of public engagement we used to do
  • #31Ā We’re only at the beginning of this – all of these might be skills the new researcher will need, and which funders will increasingly want evidence for
  • #35Ā This conference is being amplified so others can join in Ran the OU conference as all online The backchannel can affect the mood. So even if you’re not involved in any of these media, it will impact upon the conference, which is at the heart of scholarly practice
  • #37Ā Network weather
  • #56Ā 2.7 comments per post – so don’t expect high ration of commenters to subscribers Took good year to get going Can’t predict what is a popular post
  • #58Ā Run through it, (show Friendfeed) Take Flickr photo Use blip.fm
  • #71Ā I did a blog post on a half-thought through idea and then got asked to run a workshop on it. So let this stand as a warning to the perils of blogging
  • #72Ā Both tony and I want to tease out what the term might mean, if there is any value in it, and how you might go about it I’ll look at how it relates to research & also some examples to show what I mean by it Then it’s Tony Then I have a group activity
  • #73Ā The term has been used in interface design to refer to a quick, good enough way of getting feedback
  • #74Ā We are accustomed to thinking about research as it is on the left, but the digital, networked open approach also offers the possibility of theprocess on the right
  • #75Ā Key to this is a DIY kind of mentality – you can do all these things yourself now, from your own bedroom/study/office That’s quite a fundamental shift and I’m not sure we’ve really taken it on board as researchers yet
  • #76Ā The key element is permission I think, and this goes back to the architecture of the internet. This is Lessig’s review of the film The Social Network, and the point he stresses is that it was the removal of the barrier of permission that allowed facebook (and all those other start-ups) to flourish
  • #77Ā It’s not really a manifesto, but let’s pretend Some principles that characterise guerrilla research
  • #78Ā As academic researchers we’ve been enculturated into a particular mindset as to what constitutes research. We think of it as being a certain size r shape. Often those were the results of logistical constraints eg the journal article is determined largely by the economics of print We can now rethink the size and shape of research
  • #79Ā Not in competition with trad research, bigger toolkit
  • #80Ā We don’t see the waste in the current system because it’s accepted But a guerrilla approach may be more efficient, produce more shareable stuff Most of these rejected bids are lost Going to look at examples now
  • #81Ā Example around data – travel blogs have generated a lot of research, here identity, marketing, methodology all covered
  • #94Ā It’s a strange time to be into open ed It’s seeing more investment, headlines, interest, and uptake than ever before And yet it feels like it’s also being overtaken somewhat Is this just the price we pay for being popular, like when a band makes it big?
  • #96Ā The next big development in openness will be open policies – these can be a department making OA policy, a national OA policy, or formal adoption of open textbooks in state schools, etc
  • #100Ā Open Learn has around 2 million visitors annually, over 10,000 hours worth of learning Sustainable model 100s of projects all over the globe, in all diferent languages. Used by people to supplement learning, to test it out, to self learn. If include things like iTunes U, Khan academy, etc then even bigger.
  • #103Ā Coursera, udacity, FutureLearn, iversity, Open2study – hundreds of 1000s of people learning freely. It’s made open education popular. Before you couldn’t get a meeting, now they’re callig you. It was on Newsnight! George: if education was grunge, MOOCs were its Nirvana
  • #107Ā Impact is being recognised of online identity Blogging isn’t just for weirdos Picked up by press, leads to citations, networks, keynote – vital part of modern academic identity Formal part of many research projects now – dissemination, network, alternative media