Digital signage presentation

Digital signage presentation

• 1.
  M&M Sponsored Digital SignageSystem Juan Ramon Montoya Umesh Pisal Ioannis Boutkaris Rodrigo Maldonado Prateek Ballal
• 2.
  Understanding The Company ● M&M's were born in 1941. ● The name comes from Forrest Mars and Bruce Murrie from Hershey's. Traditional M&M's packaging has been The tubes since 1941 and the bags Since 1948. M&M's have always had a special interest in their customers. In 1976 a research study showed the red dye M&M's have had their traditional amarath was linked to known Trademark since 1950. In 1954 carcinogens, even though red M&M's The “m” was changed from black To white and in 1960 m&m's did not contain this dye, they were Started making red, yellow, and taken off the market for 10 years and Green candies. replaced by the color orange which is still sold today. The tagline “Melts in your mouth, not your hands.” was invented in 1950.
• 3.
  Understanding The Company In 1980 the company went international. Today M&M's are sold in over 100 Countries all over the world. When introducing a new color M&M's always takes in mind The customers. . Fact: M&M's founded M&M World in Las Vegas in 1997. M&M's are part of Official NASA supplies For Astronauts.
• 4.
  Company Philosophy ● We understand the company bases its fundamentals on Fun. They achieve this with largely using colors and eye appealing displays. These, not only attract the attention of children but also of adults. ● The company is greatly interested in maintaining tradition. ● We need to understand that even though we are working for the subsidiary M&M's we are working primarily for Mars Incorporated.
• 5.
  Digital Signage Systems ● Electronic display that show television programming, information, and other forms of advertising. ● Usually computer controlled, but can be controlled by human beings. The type of advertising is called “Out of Home Advertising.”
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  Digital Signage Systems Common uses for Digital Signage Systems ● Advertising ● Brand Promotion ● Affecting Consumer Identity/Behavior ● Enhancing Consumer Experience ● Menus (pricing, pictures, ingredients of something.) ● Internal information (Corporate messages for a company) ● Enhancing the Environment (useful for museums and tourist attractions) ● Public Information (news, maps, and weather)
• 7.
  Digital Signage Systems Technology in DSS ● DSS usually are composed of powerful LCD or LED displays. ● Although the most common is to find these displays in 2D, Toshiba and Sharp have introduced 3D screens that don't need glasses to appreciate this added value. ● The network structure by which the information is displayed, is usually via VGA, HDMI, or DVI cable formats. ● With Cellular technology and Bluetooth, DSS can be highly interactive with the customers and viewers.
• 8.
  Identifying The AimedCustomer ● The main objective is to design a Digital Signage System for a supermarket in the United States. ● Therefore, we need to identify an Aimed Customer. ● The Aimed Customer(s) are the typical American families of now a days. ● Why? Usually it's the families who attend supermarkets for their weekly/monthly grocery shopping. ● These families are usually composed of Image taken from NBC's Modern Family two adults, and children ranging from 1 20 years of age. Varying ages in all cases.
• 9.
  Linkage with ourPurpose Objective: Digital Signage System for M&M's in a supermarket in the United States. ● We know it must be sponsored by M&M's, M&M's doesn't have to create it from scratch. ● The software used in the display could show important information from the supermarket with advertisement for M&M's. ● The display must not only be colorful but interactive and eye appealing.
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  Bibliography ● Digital Signage Systems Research ● http://www.iseurope.org/home.php?site=DOOH ● http://www.abiresearch.com/press/1385-US+Digital+Signage+Market+to+Grow+by+One+Third+in+2009 ● http://www.beaver-group.com/digital-signage.htm ● http://www.gizmag.com/go/3863/ ● M&M's Research ● Www.mms.com/us/ ● Web.mit.edu/invent/iow/mars. ● Wayback.archive.org/web/jsp/Interstitial ● Www.vitualnewarknj.com/memories/newark ● Www.allbusiness.com/