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Digital & Social Media Strategy
The document outlines a digital and social media marketing strategy for a brand named Scandal, targeting couples and families in Greece aged 25-44 from May to September 2022 with a budget of €300,000. It emphasizes key messages such as being affordable and tasty while detailing content marketing strategies, advertising plans across various platforms, and a total projected cost of €352,500. The strategy includes influencer marketing, social media posts, and engaging creative concepts to enhance brand awareness.
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Digital & Social Media Strategy
- 1. Digital & Social Media MarketingStrategy SCANDAL / May - Sep 2022 © CONFIDENTIAL
- 2. © CONFIDENTIAL 01 The Brief An overviewof Scandal, our target audience and goals
- 3. The Brief Objective Create Awarenessfor Scandal’s flavors Audience Target couples & families in Greece, 25-44 years old Period Strategy proposal from May ‘22 to September ‘22 Budget Available media spending budget at 300.000€ © CONFIDENTIAL
- 4. The Message 02 Our key messagesand communication pillars © CONFIDENTIAL
- 5. © CONFIDENTIAL Communication Pillars ◾Scandalous ◾ For the thirst, hunger, travel ◾ Cool ◾ Affordable ◾ Endless ◾ Tasty Scandal Made Me Do It #ScandalMadeMeDoIt #TasteTheMoment Creative Concept
- 6. The Competition A brief competitionanalysis report 03 © CONFIDENTIAL
- 7. © CONFIDENTIAL Nirvana www.icecreamland.gr 8 5 AvailableFlavors Nirvana
- 8. May June JulyAugust September Content Social Media Influencer Ads Timeline
- 9. The Content Our Content Marketing Strategyproposal 04 © CONFIDENTIAL
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- 11. The Social Media Scandal’s newSocial Media Strategy proposal 05 © CONFIDENTIAL
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- 13. The Ads Our digital advertisingmedia plan & budget allocation 06 © CONFIDENTIAL
- 14. Facebook Instagram YouTube Premium Display GoogleDisplay © CONFIDENTIAL Advertising Mix Google Search
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- 18. The Influencer Scandal’s Influencer Marketing Strategyproposal 07 © CONFIDENTIAL
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- 20. The Budget Media spend, production costsand management fees 08 © CONFIDENTIAL
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- 22. © CONFIDENTIAL Media Plan TotalCost 352.500€ Total Estim. Impressions 885.292.000 Total Estim. Video Views 1.500.000 14.000€
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- 24. CREDITS: This presentationtemplate was created by Slidesgo, including icon by Flaticon, and infographics & images from Freepik and illustrations by Storyset Thank you! Do you have any questions? [email protected]