Digital stomping ground
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This document summarizes a presentation given at the PASCD Preservice Teacher Symposium on November 21, 2010. The presentation, titled "Your Digital Stomping Ground", aimed to define concepts like social media and digital footprint, review teachers' daily online activities, discuss the perils of inappropriate social media use, and provide steps to maintain a professional online presence. The presentation reviewed how various online activities like using social media, emailing documents, and ordering items can contribute to one's digital footprint. It also discussed examples of teachers losing their jobs due to unprofessional social media posts and photos. Overall, the presentation stressed the importance for teachers to thoughtfully manage their online identities and digital footprints.
Digital stomping ground
- 1. PASCD PRESERVICE TEACHER SYMPOSIUM NOVEMBER 21, 2010 Your Digital Stomping Ground Presented by the Faculty Center for Teaching & Instructional Technology at Penn State Harrisburg Kristin Bittner Carol McQuiggan Shivaani Selvaraj
- 2. Objectives ď‚—Define social media and digital footprint ď‚—Review daily online activities ď‚—Create awareness of your digital footprint ď‚—Discuss perils and pitfalls of social media use ď‚—Take steps to present a professional image online
- 3. Digital Footprint Defined “…the trail of information that one leaves online. As individuals use the Internet, whether it be shopping or commenting in forums, they leave behind digital footprints which can be traced and ultimately attributed to them. It is vital to be aware of the digital footprints that you are leaving as they can become part of one’s online persona.” http://www.reputationdefender.com/glossary/digital-footprint/
- 4. Social Media Defined Social media refers to online tools and services that allow any Internet user to create and publish content. The “social” in social media comes in as these individuals find others with similar interests and interact with them through online communities, sharing information and knowledge, offering support and networking. Popular social media services include Facebook, Twitter, LinkedIn, blogs, YouTube and Flickr. http://www.vanderbilt.edu/publicaffairs/webcomm/vu-resources/social-media-handbook/what-is-social-media/
- 5. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html
- 6. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html How will you get to school?  Car  Walk/bike  Public Transportation
- 7. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html ď‚—Car: Your driving data has been recorded. New cars are equipped with computer chips that act much like black boxes on airplanes. They can record your speed, braking and seat belt use in the moments before an accident. A GPS unit can record the path you drive. Services like OnStar can monitor your car in real time. ď‚—Walk/bike: image recorded by surveillance cameras ď‚—Public transportation: Image recorded by surveillance cameras
- 8. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html Bonus time  Check personal e- mail  Order a book from Amazon  Rearrange your desk
- 9. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html E-mail: Your computer may have monitoring software installed. This allows management to track everything you do online Order book: Sites like Amazon track your viewing/purchasing habits. They know what pages you have looked at and what addresses you have shipped purchases to. Your information is being gathered even if you don’t buy anything. Rearrange desk: No data collected.
- 10. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html Edit a document  Edit and e-mail back  Explain over phone  Write on a print- out and walk it over
- 11. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html ď‚—Edit and E-mail: The document may track who has edited it, and your computer activity may be being tracked. ď‚—Explain over phone: Phone call information could be being logged in a phone database. ď‚—Print it out: No data collected.
- 12. Determining Your Digital Footprint http://dsc.discovery.com/convergence/koppel/interactive/interactive.html
- 13. Beginning Discussion ď‚—How many have a Facebook and/or MySpace account? ď‚—How many have a LinkedIn account? ď‚—How many use Twitter? ď‚—How do we use these accounts, and why? ď‚—Why do we like them (or not)? ď‚—What keeps us plugged in?
- 14. Use of Social Media ď‚—Do you check/update Facebook or Twitter after you go to bed? During the night or as soon as you wake up? http://mashable.com/2010/03/17/social-media-usage-stats/
- 15. Use of Social Media http://mashable.com/2010/03/17/social-media-usage-stats/
- 16. Use of Social Media Do you check/update Facebook or Twitter first thing in the morning?  Before you get out of bed?  Before you turn on the TV?  Is this how you get your morning news? http://mashable.com/2010/03/17/social-media-usage-stats/
- 17. Use of Social Media http://mashable.com/2010/03/17/social-media-usage-stats/
- 18. Use of Social Media Can you be interrupted for an electronic message at any time?  During a meeting?  During a meal?  During sex?  On the john  I don’t like interruptions. http://mashable.com/2010/03/17/social-media-usage-stats/
- 19. Use of Social Media http://mashable.com/2010/03/17/social-media-usage-stats/
- 21. Perils and Pitfalls ď‚—What are the stories you have heard? ď‚—How have these stories impacted your use?
- 23. Examples of Perils What’s wrong with this picture? http://www.shseyeofthestorm.com/news/university-expels-student-over-facebook-photo/ Drunken Pirate "Teachers have to be exceedingly careful with what they post. Files on the Internet are archived and, because of this, can be searched."
- 25. Examples of Perils http://www.nea.org/home/12784.htm The Whole World (Wide Web) is Watching By Michael D. Simpson, NEA Office of General Counsel  Colorado English teacher lost job after composing and posting sexually explicit poetry on her MySpace site.  Nashville teacher Margaret Thompson was removed from teaching after posting “racy pictures” of herself, along with candid photos of her students, on her MySpace profile.  Florida middle school teacher John Bush was terminated because of “offensive” and “unacceptable” photos and information on his MySpace page
- 26. Teacher Professional Code of Conduct “Professional practices are behaviors and attitudes that are based on a set of values that the processional education community believes and accepts.” Teachers have a moral commitment to uphold these values. Teachers must conduct themselves in a manner which places the highest esteem on human rights and dignity “Individual professional conduct reflects upon the practices, values, integrity, and reputation of the profession.”
- 27. Don’ts DO NOT reveal embarrassing details in status updates DO NOT post photos that can damage your credibility DO NOT be overly negative/hateful towards any issue DO NOT assume you are protected by the First Amendment DO NOT think no one is watching
- 28. Do’s DO use privacy settings DO have a reasonable profile picture DO be picky about who you friend DO think before you post DO keep the dialogue positive DO learn employee rights DO fill out your profile, join relevant groups, update often, and BE REAL
- 29. Brand Yourself Own your name Use your name consistently across the web Use Keywords in your bio Link your online presences (or compartmentalize) Check, and recheck, how others see you  Google yourself http://www.socialmediatoday.com/mike-johansson/208539/social-media-optimization-personal-branding Nirav Mehta - http://www.couragefactor.com/
- 30. Reflection What are you going to do differently? (or not) © 2010 Photos.com
- 31. Reflection “Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.” ~Clive Thompson, Wired
- 32. A New Adage to Consider: “Never put anything in electronic form that you wouldn’t want viewed by a million people, including your colleagues, students, and supervisors – and your mother.” ~Michael D. Simpson, NEA Office of General Counsel http://www.nea.org/home/12784.htm
- 33. Thanks ď‚—To Shannon Kennan for sharing her Prezi, Is Facebook Ubiquitous?, http://prezi.com/jbbjgbmpir3k/facebook/ ď‚—To Julie Meyer for sharing her presentation, Digital Footprint Both were so helpful in our initial organization and location of relevant resources in preparation for this presentation!
- 34. Resources: ď‚— Digital Footprints presentation: http://www.pewinternet.org/Presentations/2008/Digital-Footprints.aspx ď‚— University expels student over Facebook photo: http://www.shseyeofthestorm.com/news/university-expels-student-over-facebook-photo/ ď‚— Reputation Defender: Online Reputation Management and Social Networking Advice for Teachers: http://www.reputationdefender.com/how_to/online-reputation-management-and-social-networking-advic ď‚— Your Digital Footprint: http://dsc.discovery.com/convergence/koppel/interactive/interactive.html ď‚— Our Social Media Obsession by the Numbers: http://mashable.com/2010/03/17/social-media-usage-stats/ ď‚— Can Facebook hurt your job prospects? http://www.firedfornow.com/job-loss-and-the-economy/can-facebook-hurt-your-job-prospects/ ď‚— Social Media Optimization for Personal Branding http://www.socialmediatoday.com/mike-johansson/208539/social-media-optimization-personal-branding
- 35. Resources: ď‚— The Whole World (Wide Web) is Watching: http://www.nea.org/home/12784.htm ď‚— Present yourself professionally! http://oregonbusinessreport.com/2009/08/45-employers-use-facebook- twitter-to-screen-job-candidates/ ď‚— Personal Brand Building: http://blog.brand-yourself.com/personal-brand/how-to-personal-brand/personal-brand-building-on- facebook-the-dos-and-donts/ ď‚— Five Ways Facebook Can Get You Fired: http://www.slideshare.net/phdunay/five-ways-facebook-can-get-you-fired-1876970 ď‚— 10 FB Privacy Settings: http://www.allfacebook.com/facebook-privacy-2009-02 ď‚— Playing it Safe: http://articles.cnn.com/2010-11-10/living/facebook.fired.social.media.etiquette_1_social- media-worker-posts-workplace-complaints?_s=PM:LIVING ď‚— Social Media Handbook definition of social media: http://www.vanderbilt.edu/publicaffairs/webcomm/vu- resources/social-media-handbook/what-is-social-media/ ď‚— Defintion of Digital Footprint: http://www.reputationdefender.com/glossary/digital-footprint/
Editor's Notes
- #13: At the end of this Discovery Channel quiz, it tells you how large or small your digital footprint is depending on how you answered the questions – check it out!
- #21: "According to a study conducted by Careerbuilder.com, 22% of 31,000 employers surveyed said they search social networks to screen candidates. And one-third of those said they found information on sites like Facebook and MySpace that eliminated candidates from consideration."
- #24: What’s wrong with this picture? And the picture show up first – then the caption “on click” then the quote “on click” Just days before graduating with a teaching degree and while working as a student teacher in May 2006, Millersville University accused Stacy Snyder of promoting underage drinking due to this photo posted on her Facebook page.
- #25: Ashley Payne: Former Georgia high school teacher forced to resign after her school administrators questioned material posted on her Facebook page and brought to their attention by a parent. The material included photos of her holding wine and beer. She had worked at the school for two years.
- #27: NOTE: remind them they should already be familiar with their code of conduct – How does this topic tie into their professional code? Do they see the relationship or not? Is there a disconnect?
- #28: Note to Carol – we switched the Don’ts and Do’s so we could end on a positive instead of a negative…