Digital Team Proposal
- 1. Cultural Services Digital Team Proposal November 18, 2015 Creator: Leona Davis-Brown
- 2. Overview Our mission is to provide public access to information that helps build pride in Albuquerque and drives up the local economy. We will promote all regular occurrences and special events on the various social profiles as well as build lasting relationships with local business and influencers. ABQtodo is an arts and culture event site that strives to post every event in the city relating to art, culture, sports, and entertainment. This proposal will outline the structure of each role needed to continue to run and expand the reach of ABQtodo and CSD social media platforms.
- 3. Cultural Services Social Media Management
- 4. ABQtodo’s Contribution Website ● Provides event information and works as a guide to cultural centers w/in the city ● Promotes a positive digital community dialogue for engagement with the public ● Potential to stand as the “go- to” site for all things Albuquerque through social media post, 3rd-party cross- promotions and popular blog entries Social Media Brand recognition to gain a loyal following First line of engagement to gain public attention Real-time coverage of participation in local events Giveaways, Contests, Sweepstakes and Quizzes for an interactive experience Connect with influencers for larger audience reach Blog ● Profiles artists, restaurants, authors and other local venues & talent ● Offers a forum for communication through news, reviews, previews, and interest articles ● Increases local awareness for higher participation of city events
- 5. Proposal objective: Continue the great work produced by ABQtodo by utilizing and merging the roles of current CSD staff members. Implementing innovative promotional ideas that will enhance audience engagement. Partner with businesses to incorporate a community-based website that improves local economic value.
- 6. CSD Digital Team Digital Promotions Manager Business Development Manager Content Development Intern Social Media Intern
- 7. Digital Team Roles Leona Davis-Brown Digital Promotions Manager Handles online promotions for ABQtodo and CSD venues. Manages ABQtodo.com content distribution. Resolves website issues and blogs for city/CSD events. TBD Business Development Manager Builds and sustains networking and outreach opportunities. Develop proposals/presentations for potential funders. Project management lead on current initiatives. TBD Social Media Intern Day-to-day and event posts for ABQtodo. Image/content curation or creation. Digital customer service representative and strategic planner for online promotions. 2KASA guest commentator. TBD Content Development Intern City/CSD events blogger. Handles daily data import. Day- to-day and event posts for ABQtodo.com. 2KASA guest commentator. Key contributor on creative engagement for online promotions.
- 8. Digital Promotions Manager CSD Social Media Strategic planning and execution of all social media publications. Implementation of online engagement tactics. Research and application of all relevant online distribution channels. Other duties: Regularly meets with department leads to maintain a consistent theme on individual social profiles Survey analysis, demographic overview and online metrics monitoring for target audience evaluation ABQtodo Data import management, website management, blog development, social media publishing, analytic summaries and budget review. Other duties: Brand Management Lead and oversee ABQtodo staff Establish and retain business relationships Attend city/special events, alternate representative on 2KASA
- 9. Business Development Manager Business Development Lead funding outreach opportunities Build stronger connections with current ABQtodo budget supporters Thought-leader in establishing creative marketing concepts to reach a larger online audience In-person promotion of ABQtodo and CSD venues for maximum support and publicity Relationship Building Network and outreach for sustained communications on all CSD/ABQtodo projects and programs Partner with local organizations in need of online promotions Search out opportunities that would benefit ABQtodo and CSD venues Establish a roster of influential connections to help with brand
- 10. Internships Content Development Primary blogger of city events Daily data imports to ABQtodo Social media scheduler for ABQtodo & CSD venues 2KASA guest commentator Build audience interest through reviews and previews Set-up meetings for business development Social Media Day-to-day management of ABQtodo & CSD social media profiles Innovative thinker in creating engaging and thought provoking content 2KASA guest commentator Image curator/creator Digital customer service representative Real-time events social media publisher
- 11. Free Up Budgetary Issues with Integration
- 12. Future ideas for ABQtodo and CSD Social Media ❖ Add a Picture Gallery to the website ❖ Update to a more interactive mobile application ❖ Weekly spotlight blogs on ABQtodo ➢ Feature Friday Blog ➢ ThrowBack Thursday Blog ➢ Best Places Blog ➢ Best Hidden Treasure Blog ➢ Embed a “Call-to-Action” pop-up for web visitors (email capture) ■ Want to always stay connected with what’s going on in ABQ? Enter your email address now. ❖ Compile photo database of CSD venue images ❖ Weekly contests, sweepstakes, quizzes or giveaways ❖ Incorporate a CSD brand across all profiles (We Are ABQ) ➢ What does city culture mean to you?
- 13. CSD Incentives The inclusion of ABQtodo staff with regular CSD marketing initiatives will allow for a more cohesive approach in growing an online audience. ● Consolidate expertise across all platforms ● Broadening the CSD presence by adding content crucial for expansion (more blogging about the various venues) ● Implementation of stronger engagement with games & prizes ● Per the government social media summit a realistic benchmark goal for growing social media pages is 11% ABQtodo Incentives The merging and future plans for ABQtodo will increase visibility which will measure success. After a SMART (Specific, Measurable, Attainable, Realistic, Timeframe) analysis a benchmark percentage will be set for growth Identify brand management through retweets, favorites, shares and hashtag usage (#ABQtodo, #WeAreABQ, etc.) Track email acquisition through Constant Contact Gain a larger audience through 3rd party promotions