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Digital Transformation of citizen engagement
The document discusses digital transformation training aimed at improving community planning in the UK, highlighting the need for organizations to adapt and redesign services through technology rather than just automate existing processes. It emphasizes the role of stakeholders, including councils, citizens, and agencies, in fostering engagement and participation within communities to address issues like health and infrastructure. Key strategies for success involve building a culture of innovation, utilizing digital assets for citizen engagement, and employing effective communication to connect with various community sectors.
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Digital Transformation of citizen engagement
- 1. Niall McKeown, JohnBriggs, Eleanor Gill, Kuldip Sandhu Digital Transformation Training Digitally Transforming Community Planning
- 2. 79%7% 14% UK Digital Inclusion Recent BBC/GoOn UK Survey ๏Basic digital skills ๏Confident ๏Expert ๏Task specific ๏Learning the ropes ๏Reluctantly online ๏Never have, never will ๏Was online but no longer ๏Willing and unable
- 3. “The current publicservices setup today is broken, largely because it used technology to automate - not redesign current services.” Digitising government by Alan Brown, Ferry Fishenden & Mark Thompson
- 4. Crying baby Kitchen fire Somecalls Interruptions Distractions Most calls Trivia Busy Work Browsing Planning Strategy Exercise Change Urgent Not Urgent ImportantNotImportant The Right Mindset
- 5. 1999 2007 20102015 Our Own Transformation Journey
- 6. “digital first” or“digital by default” Websites, e-Commerce or “Citizen Portals” Engaging of Citizens via Social Media The Implementation of Technology Digitisation of Existing Services 05 04 03 02 01 What is Digital Transformation? NOT ^
- 7. What is DigitalTransformation? Digital Transformation
- 8. Digital The word “digital”is a synonym for the pace of change that’s occurring in today’s world, driven by the rapid adoption of technology. Transformation How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods. What is Digital Transformation?
- 9. The Principle DisciplinesLeading Digital Transformation Digital Transformation Communication Technology Leadership Technology Support Rapid Solution Builders Marketing Tactics Communications Leadership Short Term Management Leading Step Change
- 10. Strategy creates atransformed organisation People and a culture of innovation sustains it Technology & Communications is the means by which it is delivered Digital Business Strategy Technology & Data Capability Organisational Alignment Customer Engagement Culture & People Agile Innovation Transformed Council Purpose Mastery Autonomy Actionable Strategy Data Enabled Decisions Measurable Progress Collaboratin g Co-Creating Innovating Happier Staff Guiding Leaders Engaged Citizens
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- 13. “Suffers from EngagementApathy” • EU Funding Consultation • Public Realm Schemes • Economic Strategy • All Departmental Strategy • PSNI Citizen Engagement • BIDS Engagement Strategy • Plus many many more…. “Lots of work, little in the way of visible return”
- 14. The 4 KeyStakeholders Council Councillors AgenciesCitizens Community
- 15.
- 16. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 17. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 18.
- 19. Connect 0 4000 8000 2000 6000 Jan Feb Mar Apr May June July Norwich Sheffield BirminghamDerry~Londonderry 21st May 2010
- 20. Connect ๏ Connectors ๏ Context ๏Content ๏ Mavins ๏ Salesmen Councillors Digital Connectors Context Content Citizen Council
- 21. Connect ๏ Connectors ๏ Context ๏Content ๏ Mavins ๏ Salesmen Councillors Digital Connectors Context Content Citizen Council
- 22. ๏ Identify ๏ Understand ๏Communicate ๏ Community ๏ Leadership The Digitally Transformed & Thinking Council The Community Builder Bringing The Citizen Into The Conversation Using Communication Theory Your Council Building a Community Councillors Digital Connectors Context Content Citizen Council
- 23. ๏ Identify ๏ Understand ๏Communicate ๏ Community ๏ Leadership The Digitally Transformed & Thinking Council The Community Builder Bringing The Citizen Into The Conversation Using Communication Theory Your Council Building a Community Councillors Digital Connectors Context Content Citizen Council
- 24. Identify Your Connectors SportsReligious Political Education Music 1. Connector/Reach 2. Connector/Reach 3. Connector/Reach 4. Connector/Reach 5. Connector/Reach Totals Grand Total 15 Minutes to Find Your Connectors
- 25. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 26. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 27. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis Context Citizen Council Councillor Super Connectors Connectors Mavins Salesmen ContentEngagement
- 28. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 29. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 30. Strategy Corporate Plan Health EconomySocial E Obesity Men’s Health Mental Health Ageing Population
- 31. Strategy Corporate Plan Health EconomySocial E Obesity Men’s Health Mental Health Ageing Population
- 32. Strategy Council Purpose Validated Outcome Councillors Who Desired Outcome Message Map Citizens Target Context Tasks Agencies Responsible Consulted Informed StrategicTasks To-Do List Men’s Health Get citizens to on-board 200 To test if we can create campaigns, find connectors and be engaging with citizens Swimmers >> Sport >> Wider Community
- 33. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 34. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 35.
- 36. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 37. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Connect Strategy CampaignsAnalysis Community
- 38. Campaigns Value Proposition 1.Empathy withPains 2.Vision of Pain Relievers 3.Additional council Gain Creators 4.Which result in citizen Gains 5.That enable completion of Tasks Male Health
- 39. Campaigns Pains (context) Pain Relievers Gain Creators MaleHealth Pleasures Message Map TasksOutcomes CitizenCouncil Value Proposition Canvas
- 40. Campaigns 15 Second MessageMap Male Health Their Pain Our Planed Pain Reliever Our Gain Creators Their Gain Their Jobs Done
- 41. Campaigns Digital Assets &Onboarding Male Health Digital Survey Strategic Tasks To-Do List
- 42. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Connect Strategy CampaignsAnalysis Community
- 43. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 44. Community Planning Engagement& Analysis
- 45. The Changing RelationshipWith Community Awareness Onboard Engagement Leadership Ambassadors Community
- 46.
- 47. Community Question asked •12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
- 48. Community Question asked •12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
- 49. Community Question asked •12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
- 50. Community Question asked •12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
- 51.
- 52. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 53. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 54.
- 55. 1397 22 10411 7 Day Citizen Participation 7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation View More View More View More View More New Participants Citizen Councillor Council Agencies 6430 28 45 16 Analysis
- 56.
- 57.
- 58. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis
- 59. CouncilCouncilers AgenciesCitizens Transformation of CommunityPlanning Community Connect Strategy CampaignsAnalysis Build Plan Create Deliver & Reward
- 60. Niall McKeown, JohnBriggs & Eleanor Gill Digital Transformation Experts Digitally Transforming Community Planning
- 61. Analysis 1397 22 10411 7 Day Citizen Participation 7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation View More View More View More View More New Participants Citizen Councillor Council Agencies 6430 28 45 16