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Uploaded byKevin Sigliano
Digital Transformation ROI
This document discusses digital transformation and the importance of using data and analytics to drive business results. It provides examples of how digital transformation can improve key metrics like reducing churn by 67%, increasing customer satisfaction by 10%, and cutting the cost of acquiring new customers by over half. The document advocates using a scorecard to track key performance indicators from digital initiatives in areas like customer experience, new business models, operational efficiency, and business intelligence. It cites research finding that data-driven companies can achieve 2x higher profits, 10x greater customer centricity, and 59% more innovation compared to competitors.
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Digital Transformation ROI
- 1. Digital Transformation: how tobe disruptive & drive ROI @kevinsigliano IE Alumni Weekend
- 2. 20 years ofexperience in digital + data driven strategies. es.linkedin.com/in/kevinsigliano | @kevinsigliano | [email protected] www.goodrebels.com Digital Transformation Consultancy www.ie.edu IE Business School www.admira.com Retail + Digital Signage Technology
- 3. SOCIAL MEDIA POLICY #IEGAW Facebook:https://www.facebook.com/iealumni/ Twitter: @IEAlumni Instagram: @IEglobalalumni Share knowledge and experience @kevinsigliano
- 4. Strategic Data Driven Painpoints 2018
- 5. Business Reality 67%OF CONSUMERCHURN IS PREVENTABLE WITH FASTER OPERATIONS. ORACLE CHURN
- 6. Business Reality 37% OFCONSUMERS SAY THEIR FAVORITE BRAND UNDERSTAND CUSTOMER NEEDS. IBM SATISFACTION
- 7. Business Reality 700%MORE EXPENSIVEFOR COMPANIES TO ATTRACT NEW CONSUMERS THAN LOYAL. THINKJAR MARCOM OPEX
- 8. Business Reality 55% OFCONSUMERS WOULD PAY EXTRA TO GUARANTEE A BETTER SERVICE. EMARKETER LIFE TIME VALUE
- 9. Does your companyeffectively solve all of these challenges?
- 10. Only 10% ofdata. Ginni Rometty CEO of IBM
- 11.
- 12. 40% OF FORTUNE500 IN 2030.
- 13.
- 14. E- Customer Experience- M- New Business Models - O- Operational Efficiency - I- Business Intelligence - Digital Transformation: Key dimensions Digital Transformation must redesign value propositions and generate improved operational efficiency, intelligence, client experience and financial results.
- 15. Best Practices ofData Driven Strategy Customer Experience
- 16. Best Practices ofData Driven Strategy Business Models #DataJobs in London
- 17. Best Practices ofData Driven Strategy Operational Efficiency
- 18. Best Practices ofData Driven Strategy Customer Experience Business Intelligence
- 19. Puig [INNOVACIÓN] Connecting ON_ OFF : admira.com
- 20. The time forDigital Innovation is NOW
- 21.
- 22.
- 23. BD * ml+ AI = profits
- 24. 1. knowledge 2. brandimpact 3. wallet share 4. market share 5. cost of acquisition 6. customer life cycle 7. engagement 8. customer experience 9. value proposition 10. brand awareness 11. innovation 12. influence 13. loyalty generation 14. experience 15. reputation 16. net promoter score 17. new business models 18. pipeline 19. operational efficiency 20. predictive intelligence ROI
- 25.
- 26. RODTO return on objectives RODTi: return on investment
- 27.
- 28. ROI Research Data DrivenDigital Transformation
- 29. Data Driven Digital Transformationmeans ! Growth ! Agility ! Efficiency ! Profits ! Survival.©_Eckes-Granini_Produktion_Labor
- 30. Digital vs. FinancialPerformance Mckinsey Study 2016
- 31. ROI Research of BathUniversity www.bath.ac.uk 2x Profit 10x Consumer Centricity +10% Consumer Satisfaction +20% Productivity +59% Innovation -40% Employee Turnover
- 32.
- 33. Businesses using datawill generate $430 billion in productivity benefits.
- 34. Data Driven D-TransformationScorecard Employee Innovation Productivity Stakeholder Engagement Revenue Growth Profit Collaboration Learning
- 35. Stay Connected @kevinsigliano Professorat @IE Business School [email protected] For more DT ROI cases: goodrebels.com & admira.com