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Digitally curious? YOU can be digitally fabulous!
The document discusses the increasing digital engagement of South Africans, highlighting statistics on mobile internet usage, social media interaction, and video content consumption. It emphasizes the shift in consumer behavior and the need for businesses to adapt their strategies to establish connections and build online communities. Cherylann Smith, a digital innovator, stresses the importance of integrating digital communication within broader business goals for growth.
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Digitally curious? YOU can be digitally fabulous!
- 1. BE digital Digitally curious?YOU can be digitally fabulous! Cherylann Smith | Digital Innovator @mylifescape #AMASAWorkshop #AMASA2014 July 2014 #AMASAJoburg @WeCollaborateSA
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- 3. 63% checking theirphones at least once every 30 mins 42% conceding they check it at least once every 10 mins 61% say they browse the Internet at least few times a week (this is up from 27% five years ago) Almost double the global figure, 43% of SA’s motorists use their devices while driving (compared to 26% globally) 57% of online South Africans have read an ad on their mobile phone 53% have recommended a brand they “like” or follow on a social network 29% of people open emails from retailers on their mobile phones Source: South African Stats: ITWeb, 23 August 2012 & Synovate, 28 August 2013
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- 7. 1988: Life inblack & white
- 8. Image source unknown 1990’s Mobile phones & internet connection
- 9. 9 South AfricanStats Internet subscribers Forecast 32.3 million mobile internet subscribers in SA by 2017
- 10. 8,010,000 South Africans Accesssocial networks via computers or mobile devices 10 Source: AdToro: South African Stats Connectivity
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- 13. 1,605,000 South Africans watchvideo’s on their mobile devices 13 South African Stats Access
- 14. Mxit, Whatsapp, WeChatand BBM MXit, the market leader, has remained stable at a little more than 6-million users New comers in instant messaging services like WhatsApp and 2Go, as well as from the growth of social networking on phones. Whatsapp: 64 billions messages in one day globally Global information
- 15. So what? Our audienceis more connected, have easier access to digital and are fickle.
- 16. Digital media isfar past the experimentation and “shiny new object” phase.
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- 18. Twitter is acomplementary tool for broadcasters to engage their audience, drive conversation about their programming, and increase tune-in TV tune-in for a program and the Twitter conversation around that program. Two-way causal influence Global Stats
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- 20. YouTube YouTube is themost popular video site in South Africa, attracting views every month from more than 4.5 million users or 36% of our online population. Out of 2,000 people surveyed (U.S. respondents over 18 who own a television, smartphone and personal computer), 68% of viewers said they consume video content from YouTube, 51% consume video from live television and 49% consume content from Netflix.. http://mashable.com/2014/07/03/youtube-beats-tv/ 20 South African Stats Global Stats
- 21. New kids onthe block: Vine & SnapChat An app for the creation of images, text or videos to be shared for a controlled period of time, to a selected contact group. An app, owned by Twitter, for creating and sharing six second video clips. 21General information
- 22. So what? Consumer behaviourhas changed the way we need to think about our planning.
- 23. Adex (Jan-Dec 2013) R1,022,867,245 2.76% Doesn’t include Social or Search, and not all publishers are submiIng numbers 23 South African Stats Media spend Internet advertising revenues will grow at a CAGR of 25.4% in the next five years.
- 24. South African Stats Digitalad spend R3.6 billion by 2017
- 25. QUESTION What is therole of digital in the media mix
- 26. Connecting in adisconnected world
- 27. I SHARE THEREFOREI AM Teenagers send 3339 texts per month, unless it’s a girl, then its closer to 4000 – N.Lubin A shift from audience
- 28. QUESTION What is therole of social?
- 29. Give people stuffto share
- 30. /Social by design Socialis all about the story. Not the channel.
- 31. QUESTION What is therole of mobile?
- 32. QUESTION What is digitalall about in a nutshell?
- 33. It’s all aboutrelationships
- 34. Building social communitiesonline and moderating How do we create communities? “Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg
- 35. Connection is survival Onlineis meaningless without Offline
- 36. Cherylann Smith Digital Innovator& Specialist I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities THANK YOU [email protected] za.linkedin.com/in/cherylannsmith contact 0741031803 @mylifescape Adopt Adapt and Flourish DIGITAL COMMUNICATION SPECIALISTS WeCollaborate specialises in consulting, strategy, training and communication. We are driven by integration and innovation with a strategic mindset, bringing ideas to life. You have an objective, and we will meet your brief by developing tailor made solutions, with the right people, to transform your business. We believe that purposeful communication, with an integrated approach is powerful in delivering the right experience.
- 37. Collaborate with us Followus @WeCollaborateSA Friends us on Facebook.com/ WeCollaborateSA Drop us a line: [email protected] To find out more about how we can make a difference to your business, enquire about pricing or request training, talk to us now by emailing [email protected] and [email protected]
- 38. @AMASAJoburg Facebook/AMASAJoburg Cherylann Smith |Digital Innovator @mylifescape #AMASAWorkshop #AMASA2014
- 39. Disclaimer and PrivacyPolicy I believe in collaborative information sharing in order to grow and learn. The images used in this presentation are found from different sources all over the Internet, and are assumed to be in public domain and are displayed under the fair use principle. I provide information on the image's source and author whenever possible, and I will link back to the owner's website wherever applicable. If you are the owner of the images and you believe that their use on this site is in violation of any copyright law, then please contact me directly. This presentation is not used for commercial purposes but only for knowledge sharing.