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Directing
Directing is the process by which managers guide subordinates to effectively achieve organizational objectives. It involves functions like motivation, communication, supervision, and leadership. Directing is important as it initiates action, integrates employee efforts, facilitates implementation of changes, and creates balance in the organization. The principles of directing include maximizing individual contribution, maintaining harmony of objectives, ensuring unity of direction, and employing appropriate direction techniques. Elements of direction are supervision, leadership, motivation, coordination, and communication & understanding. Direction differs from supervision in that direction involves setting policies and occurs at higher levels, while supervision focuses on implementation and occurs at lower levels.
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Directing
- 1. DIRECTING: (PRINCIPALS ANDTECNIQUES)
- 2. MEANING : Directingmeans giving proper guidance to all people appointed at various posts in the organization so that they can successfully perform their work for which they have been appointed.
- 3. Definition : Directingis the interpersonal aspect of managing by which the subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise’s objectives. -Koontz and O’Donnel
- 4. Features : Itis related to the human factor It is a group of various functions Harmonizing objectives is the essence of Directing It is necessary for a manager at every levels It is a continuous Function
- 5. IMPORTANCE OF DIRECTINGIt initiates Action It Integrates employees efforts It is the means of motivation It facilitates to implement changes It creates balance in the organization.
- 6. PRINCIPLES OF DIRECTINGMaximum individual contribution Harmony of Objectives Unity of Direction Appropriateness of Direction Technique Managerial Communication Leadership Follow Through
- 7. ELEMENTS OF DIRECTION1. SUPERVISION Continuous supervision of the employee ensures that they carry out their assignment in the proper manner . LEADERSHIP. 3. MOTIVATION. COORDINATION. 5. COMMUNICATION & UNDERSTANDING
- 8. DIFFERENCE B\W DIRECTING &SUPERVISION Direction (wide) * It include motivation, communication, supervision, training & leadership. * Direction is generally at top level. * Generally, direction is related to supervision which is the intermediate link b\w the workers and management * Direction being at the top level, formulates polices and takes important decision. * Financial & non financial incentives. * Leads the efforts of medium and lower Level executives. Supervision (narrow ) * It is only one of the elements of direction. * It is restricted to the lower level management. * He has to deal, guide and lead workers directly under his commands. * Supervision at lower level only for implementation. * It cannot provide incentives but if can only recommend rewards in special case. * Efforts of employee under his commands.