Disruptive mobile health business models

Disruptive mobile health business models

• 1.
  Making Mobile HealthWork Nick Hunn an alternative look at Mobile Health business models
• 2.
  mHealth isn’t aboutcuring disease that’s too hard. it’s not a business model. leave that to the health services…
• 3.
  it’s about whatpeople will pay for. maintaining quality of life, enhancing self image, assuaging guilt, convenience.
• 4.
  it’s all aboutcompelling services. and if you want to make money,
• 5.
  so don’t botherabout: 1. doctors 2. insurers 3. hospitals they’re just barriers.
• 6.
  let’s look atsome real business models that might make Mobile Health happen…
• 7.
  The Guilty Look atcurrent models that work (Weightwatchers, etc.). Target the worried well. Work out how to use loyalty for ongoing service revenue. Remove the guilt from not having to have your parents live with you (a.k.a. Assisted Living).
• 8.
  The Gullible Alternative healthcarehas less regulation. It has fast development and deployment cycles. Look on it as the pornography of health (and remember that porn was responsible for most web developments).
• 9.
  The Drug Dealers Ouraverage lifetime pill consumption is 54,000 pills. Kick the doctors out of the loop. Monitor and dispense generics directly to the patient. Think about the opportunities in medication compliance for vitamin pills (and encourage overdoses).
• 10.
  The Supermarket They knowwhat you buy, They know how to mine data, It’s easy to add sensors to a shopping cart handle, Diagnose customers as they shop and sell them healthcare as part of your loyalty scheme.
• 11.
  The Workforce Make yourworkforce fitter. Sell a Faustian pact of compliance versus healthcare. Increase presenteeism, reduce absenteeism. Tell your shareholders that you care for your employees. (Even if you really only care about your bottom line.)
• 12.
  The Wisdom of(sick) Crowds Engage with those patients that DO care, Use their experience to build compelling feedback, Consider how to make it Open Source. Charge a monthly subscription for using their data (and selling it to someone else).
• 13.
  Be aware ofthe Barriers 1. the medical profession 2. regulation and remember… the biggest barrier is probably your imagination and avoid them.
• 14.
  if mHealth isgoing to work… we need to stop thinking like doctors, and start thinking like patients consumers.consumers..
• 15.
  If all elsefails… …there’s still pets and kids.
• 16.
  Unless you’re inthe U.S. as FDA regulations extend to pets and cosmetics.
• 17.
  there’s a businessmodel somewhere… you just need to look hard enough.
• 18.
  [email protected] +44 7768 890148 Thanks Read more on the blog: www.nickhunn.com