Dave Kellogg Keynote at Host Analytics World 2013
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The document features a keynote presentation by Dave Kellogg, CEO of Host Analytics, emphasizing the company's leadership in cloud-based enterprise performance management. It discusses market opportunities, the evolution of the enterprise performance management (EPM) maturity model, and the advantages of cloud EPM solutions over traditional on-premises options. Kellogg expresses enthusiasm for the company’s potential and the transformative impact of cloud technologies on the business landscape.
Dave Kellogg Keynote at Host Analytics World 2013
- 1. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 1 Dave Kellogg Chief Executive Officer May 2013 Keynote Leader In Cloud-Based Enterprise Performance Management
- 2. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 2 Introduction Market opportunity EPM maturity model Conclusion topics
- 3. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 3 Introduction
- 4. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 4 Whence I Came
- 5. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 5 Work and Advisory Experience Growth Data Analytics
- 6. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 6 Why I Joined Host Analytics Large market opportunity Amazing customers Powerful, complete product Outstanding team Love of the space LEADERSCHALLENGERS NICHE PLAYERS VISIONARIES SAP IBM Host Analytics Longview Tagetik SAP Infor Prophix Software Board International Bitam prevero KCI Computing completeness of vision Gartner CPM MQ As of February 2013 abilitytoexecute Oracle
- 7. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 7 Industry Recognition Host Analytics offers the only cloud-based CPM suite included in the MQ that is built from the ground up as a multitenant SaaS solution. They are benefiting from the market's increasing acceptance of cloud-based solutions… Host Analytics customer satisfaction scores were among the highest this year.
- 8. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 8 Making Customers Successful Bits vs. Holes Sweating Details Vision
- 9. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 9 Cloud Model Aligns Interests -400 -200 0 200 400 600 800 Year 1 Year 2 Year 3 Year 4 Year 5 On-premises SaaS Customer Contribution Margin
- 10. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 10 Building Great Products Functionality Design Performance Trust Value
- 11. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 11 Market Opportunity
- 12. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 12 The Market Opportunity - 1.0 2.0 3.0 4.0 5.0 $B EPM Market Size 0% 10% 20% 30% 40% 50% 60% Finance HR Sales & Service Social & Collab Cloud Penetration Source: Gartner Source: derived from Credit Suisse A $3B+ growth market that is 5% transformed to the cloud
- 13. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 13 The Stampede is Imminent 8% 54% 0% 10% 20% 30% 40% 50% 60% Now In 4 Years CFOs Willing to Run 50%+ of Xacts in the Cloud Source: Gartner
- 14. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 14 Cloud Computing Is Transforming The Enterprise
- 15. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 15 Cloud Is A Customer-Led Revolution Why did you choose software as a service? Source: Forrester, April 2012, “The Changing Cloud Agenda”
- 16. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 16 Your Success is Driving Our Success
- 17. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 17 Cheri Routzahn Vice President Finance/Controller • Founded: 1946 • Slogan: Fun with a purpose • Business: children’s education and development • Products • Magazines • Clubs • Gifts and toys
- 18. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 18 Kevin Burns Sr Manager, Corporate Accounting • Founded: 2008 • Daily deals leader • 10,000+ employees • $600M revenue in 1Q13 • Public $4.6B market cap
- 19. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 19 What is EPM About? SPEED Planning Close Reporting Analytics $
- 20. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 20 What is EPM Really About? Empowering managers and teams to do their best Holding everyone accountable for performance ACCOUNTABILITY
- 21. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 21 What is EPM Really, Really About? Speed Improving business performance Finding insights to improve efficiency or effectiveness INSIGHT PROFIT!
- 22. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 22 A Maslow’s Hierarchy of EPM Improve performance Insight into key drivers Empower managers and teams Accountability for performance Execute financial processes with speed and efficiency ACCOUNTABILITY SPEED INSIGHT
- 23. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 23 EPM Maturity Model
- 24. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 24 Transform Your Enterprise Performance InsightAccountabilitySpeed Product profitability: +45% Inventory savings: +$1M Profitability: +10% Plan owners: 25 125 Budget accuracy: +12% Audit cost reduction: $200K Budget cycle weeks: 12 3 Plan updates/year: 1 4 Faster close & reporting: +60% Success Source: Aberdeen Group “Achieving Enterprise Objectives: A Look at Host Analytics’ Customer Performance” and customer case studies
- 25. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 25 Maturity Model: An EPM Journey Adapted from Gartner BI maturity model LEVEL 1 Unaware LEVEL 2 Opportunistic LEVEL 3 Standards LEVEL 4 Enterprise LEVEL 5 Transformative
- 26. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 26 Folks Are Confused
- 27. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 27 Why We Need A Maturity Model Undocumented business processes No common Chart of Accounts across the business 160 standalone planning systems No standardization 500 users From order to fulfillment, sales through supply chain $€¥£ Ultimate goal to operationalize the operational plan
- 28. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 28 MATURITYhas nothing to do with age. Maturity comes from experiences mistakes, learning understanding.&
- 29. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 29 LEARNING MISTAKES UNDERSTANDING EXPERIENCES AGE=TIME
- 30. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 30 It Takes Time And Hard Work
- 31. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 31 EPM MATURITY: Level 1 Spreadsheet & information anarchy One-of model requests Appoint EPM sponsor LEVEL 1 Unaware LEVEL 2 Opportunistic LEVEL 3 Standards LEVEL 4 Enterprise LEVEL 5 Transformative
- 32. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 32 EPM MATURITY: Level 2 Spreadsheet & information anarchy One-of model requests Appoint EPM sponsor Fix main business problem Roll-out to limited users Document tactical win LEVEL 1 Unaware LEVEL 2 Opportunistic LEVEL 3 Standards LEVEL 4 Enterprise LEVEL 5 Transformative
- 33. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 33 EPM MATURITY: Level 3 Spreadsheet & information anarchy One-of model requests Appoint EPM sponsor Fix main business problem Roll-out to limited users Document tactical win Biz Exec becomes champion Standards emerge Multiple business processes & departments IT gets involved LEVEL 1 Unaware LEVEL 2 Opportunistic LEVEL 3 Standards LEVEL 4 Enterprise LEVEL 5 Transformative
- 34. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 34 EPM MATURITY: Level 4 Spreadsheet & information anarchy One-of model requests Appoint EPM sponsor Fix main business problem Roll-out to limited users Document tactical win Biz Exec becomes champion Standards emerge Multiple business processes & departments IT gets involved Deploy an enterprise framework CFO becomes champion LEVEL 1 Unaware LEVEL 2 Opportunistic LEVEL 3 Standards LEVEL 4 Enterprise LEVEL 5 Transformative
- 35. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 35 EPM MATURITY: Level 5 Spreadsheet & information anarchy One-of model requests Appoint EPM sponsor Fix main business problem Roll-out to limited users Document tactical win Biz Exec becomes champion Standards emerge Multiple business processes & departments IT gets involved Deploy an enterprise framework CFO becomes champion Change the culture Drive business strategy Drive company differentiation LEVEL 1 Unaware LEVEL 2 Opportunistic LEVEL 3 Standards LEVEL 4 Enterprise LEVEL 5 Transformative
- 36. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 36 Transform Your Enterprise Performance InsightAccountabilitySpeed Product profitability: +45% Inventory savings: +$1M Profitability: +10% Plan owners: 25 125 Budget accuracy: +12% Audit cost reduction: $200K Budget cycle weeks: 12 3 Plan updates/year: 1 4 Faster close & reporting: +60% Success Source: Aberdeen Group “Achieving Enterprise Objectives: A Look at Host Analytics’ Customer Performance” and customer case studies
- 37. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 37 Proof Is In The Results S T E P 3 Months Document business processes Standardize on COA 1 9 Months Replace 160 planning systems to one Implement standardization Rollout to 200 users S T E P 2 3 Months Implement next gen departments and group Rollout to 300 users S T E P 3 Ongoing Transform the business S T E P 4
- 38. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 38 Conclusion
- 39. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 39 Driving Change • Deriving the complete benefits of EPM is a multi-step journey – Ron in the midst of making a roadmap to guide you • Cloud EPM has demonstrated clear advantages over on-premises • Cloud is one sense carries fewer risks (e.g.,) – Per-user pricing regardless of volume – SLAs for uptime • And on-premises solutions are not without risk themselves • But for some, even a decade later, the cloud remains new and unproven
- 40. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 40 Taking Intelligent Risks But no one ever got promoted, either! Taking Intelligent Risks
- 41. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 41 Summary • I’m the new CEO – Data geek, closet FP&A guy, with lots of experience growing software businesses • I am a huge believer in cloud transformation of the IT – I did it myself in 2003 and never looked back • I am very excited to be here • I look forward to working with you – be in touch!
- 42. © 2013 Host Analytics Inc., All Rights Reserved -- Slide 42 Thank You! Leader In Cloud-Based Enterprise Performance Management [email protected] +1 650-830-0332 www.kellblog.com @kellblog