Digital Marketing Arts,
         Cairo
  10th of September

 By Cesar Christoforidis
      @cesarchris
About Socialbakers
• Prague, London, San Francisco,                       October 31, 2011
  Munich, Paris, Dubai.            “We are a „customer developed‟ company,” said Jan Rezab, who is
                                   the CEO and co-founder of Socialbakers. “Our customers kept
                                   telling us the metrics they wanted to see.”
• 350,000 marketers across 60+
  countries, every continent
                                       Used by Leaders
• Founded in 2008 as Social
  Media Agency

• Team of 130+ people, Launched
  Socialbakers platform 2009

• Facebook Preferred Developer
  Consultant
Agenda
• Secrets to a successful media strategy

• 5 Recommendations on how to build a
  Social Media Strategy
• 6 ways to detect fake fans on facebook

• Top Socio-Video campaigns
• Market overview and opportunities in
  Egypt and GCC Regions
Secrets to a successful media
           strategy
            Deploy
    Plan             Measure
Share Great Content
•   Pictures and Videos
Press!
Sales!
Cool Articles
Short and concise
Why do we do it?
Metrics in social media – ENGAGEMENT RATE
How to build the Strategy?
Set simple goals
Interact, don’t preach!
Censoring in a crisis adds
    fuel to the fire..
You’re never too big to say
          sorry
Don’t waste your time
Don’t understand WHY they do it, just accept
      hundreds of millions of them do!
How to detect fake fans?
Top Socio-Video
  campaigns
The Future for GCC & Egypt
The Arab World
Active Twitter Users
Twitter Penetration Population
Popular Trends
‫شكرا‬
Please follow me on twitter

       @cesarchris
Cesar@socialbakers.com
            M: +44 781 447 8060
            www.socialbakers.com

Link me:       Like&Friend me:        Follow me:
(anytime)        (meet me first)     (when you want)

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