Ideapoke digital marketing interview assignment

Ideapoke digital marketing interview assignment

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  Assignment – DigitalMarketing Our Target audience – Mid to Top-level managers of the Top 2000 companies of US. The Task: 1. Apart from the various channels and collaterals mentioned in the image, suggest other channels based on the TG. Google ads, facebook ads, podcasts. 2. Specify tools/software you recommend for managing the channels, individually and together. Google analytics, Hootsuite, intercom, segment 3. How do you track, categorize the Leads in stage 2(green section)? What tools will you use? You can use a CRM or segments in Google analytics 4. Design a clear blueprint connecting multiple channels, stages, and customer journeys throughout the funnel. 5. Define relevant parameters to qualify a prospect > MQL > SQL. MQL- Fills a form on website, downloaded report, chatted in chatbox, replied to email. SQL- Filtered based on website authority, number of employees, geography, annual
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  revenue, probability ofbuying, number of times visited payment page. 6. Suggest the most low-cost strategy for the objective we want to reach. Build a sample budget estimation including suggestions for best tools needed for specific marketing channels. Email marketing. Tools- Mixmax, purchase leads from Zoominfo, send out targeted emails to CXOs. Budget around $500 per month 7. Create simple dashboards using Excel(or any tool of your choice) , to track the below: a) A detailed dashboard to track leads, prospects, MQLs, SQLs at different stages of the funnel, from multiple channels. Here you can assume any 4 channels to create a sample dashboard. https://docs.google.com/spreadsheets/d/1dIcUD8jwK3It1tbNTCZSmW1EbtbHToqx2 komYFTe7xE/edit?usp=sharing b) For a given month, which campaign, Channel worked best at Stage 1. c) For a given month, which lead(s) in stage 2 had highest engagement across all the collaterals used. https://docs.google.com/spreadsheets/d/1dIcUD8jwK3It1tbNTCZSmW1EbtbHToqx2k omYFTe7xE/edit?usp=sharing 8. Based on Ideapoke’s business, TG, competitors what is the SEO strategy do you recommend? Create a list of verticals and write blogs on emerging trends for each sub portion in each vertical. Offer a case study download in each blog. For example top 5 emerging trends in …. Or top 4 application of AI in …. Additional task – Perform Content Audit (Sample) We would like to understand your skill in performing the content audit which includes SEO, Social Media channels, Newsletters, Blogs, Websites etc. to understand/get insights on the Content strategy of an organization. Make a sample audit report of the company which can help us to understand your approach, steps and tools (free & paid) that you would use/suggest performing the audit. Special emphasis will be on the structure of report, key contents covered and insights. Company Name: Strategyzer (https://www.strategyzer.com/) Hints: 1. In case of Additional Task, you need not perform and end to end audit, a bird-eye view of the company’s content strategy with few examples will suffice. Tools used- similarweb, semrush, seoptimer complete audit here
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  https://www.seoptimer.com/strategyzer.com Most of theirtraffic flows from organic search . Of the organic search, 42% flows from the keyword “business model canvas”. Top Traffic page 1. https://www.strategyzer.com/canvas/business-model-canvas 2. https://www.strategyzer.com/ Top referral traffic sources- 1. https://learndigital.withgoogle.com/digitalgarage 2. coursera.org Social traffic-(3% of total traffic) 1. Youtube (50%) 2. Facebook (22%) Adwords-1.5% of total traffic
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  1. Top keywordfor ads- business model canvas