India has seen strong growth in private consumption from 2015 to 2016, especially compared to other major economies. Retail makes up around 30% of India's GDP currently and 50% of private consumption. The organized retail sector in India is growing at a CAGR of around 11-20% and is expected to continue expanding rapidly. Modern retail penetration is still low in India, providing significant potential for future growth. E-commerce is also expanding and transforming India's retail industry. D-Mart has been successfully pursuing a strategy of cluster-based expansion, low prices, high inventory turnover and low costs to become a leading retailer in India.