Doc1

Doc1

• 1.
  Market Research. Market research’us a term used to describe the act of collecting data from your target audience to discover more statistics about them and their preferences. I used a website called ‘Survey Monkey’ to create my survey, distribute it and collect he result and collate them into demographic tables. The initial questions where very basic in order to establish the group I that would be giving the answers. The questions like gender and age can also be used to use stereotypes and convention of male and female and age ranges to guess what they would like enjoy. Again the next question was very basic and was included to again establish the audience’s basic information to help build an idea. The most common age was 17-19. This age range is very common for the age range of people who do watch music videos and would be the best for the most information out of about what o include in my music video the preferences that this demographic hold. The next question was more focused on music videos and was a simple ask of selecting which genres of music they enjoyed. This would help me decided o the type of song that the target audience liked and would be more likely to listen to and watch. The most common replies where Indie (69%), Pop (56%), House (45%), Rock (40%) and R&B (37%). So from these results this I will be inclined to pick an Indies pop rock song as this is what was most popular. We ended up going with the song ‘Sweet Disposition by The Temper Trap’ an Indie Rock track. The following question asked how often they watched music videos. This was a good question to ask as it would let me know if he targeted audiences watched lot music videos it would mean they would be more knowledgeable in the subject and the information they gave be of a higher quality and based of a more experienced audience. 52% of the people asked said that they frequently watch music videos and a 32% said they watched them regularly. This being very helpful information, as it validates the rest of the information gathered.
• 2.
  A more focusedquestion on what is the most popular platform than the audience watched their music videos on sowed that, YouTube was the most common (92%). This was to be expected as YouTube is most popular platform for all video content to be watched on. From this it is clear that to gain best exposure for the video to post it on YouTube. Following on from the previous question it is clear that social media is the popular method of watching music video content as 92% of the people who were asked said that social media is how they find out about new videos. I would be a good idea to then once the music video is complete, share it through different social media channels to help increase its views. This question was about asking what each individual enjoyed about music videos and it was multiple choices so that they could select a few different aspects. Some of the most popular result where a narrative/ story line (66%), Artistic Qualities such as scenic shots, close ups, alternative styles (56%) and deeper meanings (44%). In brief, this audience liked a video that followed a story with different shots and styles that encompassed a meaning or moral. So this is what I will strive for with my music video; perhaps looking into youth and teenage life. The length of the music video is another question that was asked that would help advice us into some specifics of the music videos. In some videos they contain a very strong native and have sometimes have clips before and after the song and there for can be very length. The most common reply for his question was for it to be of a regular length of 3- minutes (93%). So this is what we will aim for.
• 3.
  The last questionwas an open question for the audience to reply with their favourite music videos. I received a lot of different replies, with music videos ranging in genres. From big pop videos like ‘Lady gaga’ and ‘Beyonce’ ‘Kanye West’ and ‘One Direction’ that are big performance videos to inside bands like ‘Blur’ ‘Arctic Monkeys’ and ‘The 197’ that feature more deeper hidden meaning videos with lots of conceptual aspects. Although this question is harder to gain strong data from that we can use to help form our video to, it is still very useful as it lets me see what music videos are common with our target audiences and is good for inspiring shots, styles and aspects what we could use in our own music videos. To summarize this survey has been useful and insight full as it has helped us find out target audience, find out what they enjoy about music videos, what specifics they think are better than other, how they consume the content and some examples of what videos they think work well. From this survey will be able to look at the data and mould my video around the results to help it be more popular with the target audience.