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New technologies have positively impacted Sony Music Entertainment in three main ways. First, new recording programs and equipment have made it easier to produce and edit songs to maximize sound quality. Second, social media and online platforms have simplified and accelerated the distribution and promotion of new songs and artists. Third, consumers can now instantly download and access songs from online stores and websites, rather than needing to purchase physical copies from a store.
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- 1. NEW TECHNOLOGIES & SONY MUSIC ENTERTAINMENT HOW HAVE NEW TEHCNOLOGIES AFFECTED… Productions: New programs and recording equipment have helped to record songs and edit them to maximize the sound quality with ease. New equipment has also helped to upload songs onto different media platforms. For example, Sony use their new microphones, editing programs and other recording software. Distribution: Advertising and promotion of new songs/artists is much easier and quicker with the help of social media and newer technologies. For example Youtube, Facebook, Google and Vevo – which is part owned by Sony (an example of a synergy). Consumption: The public can now download songs instantly to their phones and computers from iTunes and other online sources. Also, songs are accessible from online websites to view/listen. For example around 300,000 copies of Adele’s ‘Skyfall’ (an artist signed by Sony ME) was sold on iTunes. Exchange: before the internet, you had to go into a shop and buy CD’s with real money, you can now enter your bank account details into a website and pay for the songs with virtual money, like on iTunes where a customer can use vouchers or credit cards.