Uploaded bySteven van Vessum
Doing SEO in The Netherlands - SEOloger October 2017
The document discusses the state of SEO in the Netherlands, emphasizing the crowded market with numerous agencies and a growing trend towards collaboration between businesses and SEO providers. It highlights the importance of real-time tools like ContentKing to enhance productivity and quality in SEO efforts. Additionally, it addresses the differences and similarities between the Dutch and Czech SEO industries, stressing the value of early adoption of new technologies and approaches.
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Doing SEO in The Netherlands - SEOloger October 2017
- 1. Doing SEO in.nl Inspiration for blowing your competition out of the water.
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- 3. About me Steven vanVessum Dutchman living in Brno. Co-owned a digital marketing agency in The Netherlands for 8 years. Three years ago co-founded ContentKing, a realtime SEO auditing and change tracking platform. contentkingapp.com
- 4. About me ContentKing SEO isrealtime. So your tooling should be realtime too. ContentKing enables SEOs to do 20-30% more within the same time while increasing the quality of their SEO work. Because ContentKing: - Continuously crawls websites to find issues and changes - Reports actionable information rather than data - Sends weekly reports and alerts contentkingapp.com
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- 8. About The Netherlands Butthey also known for contentkingapp.com
- 12. About The Netherlands DNA -Multi-lingual. Forced to speak other languages. - Think big. The world is their market. - Cultural differences. Understanding that every country has a different approach. contentkingapp.com
- 13. About Dutch SEOindustry contentkingapp.com
- 14. About Dutch SEOindustry Crowded contentkingapp.com
- 15. About Dutch SEOindustry Crowded contentkingapp.com
- 16. There are alot of companies offering SEO services. Estimated: - 500 Medium-Large agencies - 5,000 - 15,000 Small agencies / freelancers (but probably more) About Dutch SEO industry Crowded contentkingapp.com
- 17. Business owners knowthey need SEO. Often they have a (very) basic understanding of it. Up until the 2012/2013 it was common to completely outsource SEO. This lead to lots of burned relationships and penalties. SEO agency market consolidated. Anno 2017, SEO is often a tight collaboration between a business and agency. Lots of time spend in business’ office. About Dutch SEO industry Understanding contentkingapp.com
- 18. The Dutch area little behind the US and UK in terms of knowledge and innovation when it comes to SEO, or Digital Marketing in general. It doesn’t help that Google experiments and launches first in the US and UK. About Dutch SEO industry Innovation contentkingapp.com
- 19. The Dutch aren’tbound to Dutch tool providers. They care about quality, and they’re fine with using an English tool like: - Screaming Frog - Ahrefs PS: local data has long been an issue though: competitive intelligence and backlink data. About Dutch SEO industry Tools used contentkingapp.com
- 20. The hourly ratefor a SEO specialist is between About Dutch SEO industry Let’s talk money € 75 - 150 (Kč 1,250 - 3,750) contentkingapp.com
- 21. Increasing amount ofacquisitions and mergers in agency space. The idea behind it: - Integrated marketing approach (offline + online) - Multi-lingual approach Google’s algorithm updates roll out faster to NL. About Dutch SEO industry Trends contentkingapp.com
- 22. Doing SEO inNL contentkingapp.com
- 23. Search engines: Googlehas 94% marketshare. Bing has 4%. Devices: desktop: 55%, mobile 34%, desktop and tablet 11%. Sources: http://gs.statcounter.com/search-engine-market-share/all/netherlands http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/netherlands Doing SEO in NL Some statistics contentkingapp.com
- 24. The basics ofSEO apply also in The Netherlands: - Great technical foundation - Great content - Strong, trustworthy links Doing SEO in NL The basics apply contentkingapp.com
- 25. When doing keywordresearch, you’ll find the Dutch use a lot of English words when searching. This happens for two reasons: 1. English words are commonly used in the Netherlands. 2. Dutch expat community size is estimated to be ± 500,000. Doing SEO in NL English words contentkingapp.com Sources: http://www.dutchnews.nl/news/archives/2015/01/so-just-how-many-expats-are-there-in-the-netherlands/
- 26. Interesting things aboutearning links: - Link directories are still going strong (and some still pack a punch). - People are open to outreach, a lot more than in English markets. It’s rare for them to get a outreach request by phone. Doing SEO in NL Earning links contentkingapp.com
- 27. If the USand UK are innovators, make sure to be an early adopter. Examples: - Google Shopping - AMP - Rich Snippets Doing SEO in NL Chance to be early adopter contentkingapp.com
- 28. SEO industries: Dutchand Czech contentkingapp.com
- 29. - Both smallcountries, forced to look beyond borders. - Both crowded spaces. - The Netherlands + Belgium vs. The Czech Republic + Slovakia. SEO industries: Dutch and Czech Similarities contentkingapp.com
- 30. - Search engines:Seznam (16,6% market share). - Desktop vs mobile vs tablet: mobile revolution yet to come. - SMB business owners: not yet willing to invest much in online. - Orientation: mostly Czech and Slovak markets. SEO industries: Dutch and Czech Differences from NL contentkingapp.com Sources: gs.statcounter.com/search-engine-market-share/all/czech-republic gs.statcounter.com/platform-market-share/desktop-mobile-tablet/czech-republic
- 31. Agencies and businesses: -Look beyond Czech Republic and Slovakia. What about Germany, Austria and English speaking markets? - Be early adopters. Agencies only: - Multi-lingual approach for SEO offering. - Educate businesses on how SEO works, specifically how collaboration works best and what they can expect. SEO industries: Dutch and Czech Opportunities contentkingapp.com
- 32. Opportunities Discount and vacancies contentkingapp.com Discountfor those here: - 20% life-time discount on ContentKing - Send email to [email protected] Vacancies: - PHP and JavaScript developers (both Junior and Senior) - Content Marketer - Visual Designer
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