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Why the Data Driven CMO is Winning - DOMO
The document emphasizes the importance of data-driven marketing for Chief Marketing Officers (CMOs) to achieve superior results. It advocates for creating a culture that prioritizes data in decision-making, focusing on ROI, optimizing spend, and increasing efficiency. The central message is that leveraging the best data enables better business management and creative freedom.
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Why the Data Driven CMO is Winning - DOMO
- 1. Why the Data-DrivenCMO is Winning #B2BSummit April 29-30, 2015 | AT&T Park, San Francisco, CA Heather Zynczak Chief Marketing Officer, Domo @hzynczak
- 2. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 2
- 3. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 3 Start by Leveraging Your Best Data “Opinion against opinion, seniority wins. Opinion against data, data wins. Data against data, the best data wins.” Nick Fell, CMO SAB Miller (Domo Client) 3
- 4. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 4 3 I Am a Data Driven CMO Create a culture for data driven marketing and decision making for superior results
- 5. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 5 Data Enables Creative Freedom
- 6. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 6 Leveraging Data
- 7. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 7 Manage The Business
- 8. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 8 Focus on ROI and Optimize Spend
- 9. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 9 Increase Process Efficiencies
- 10. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 10 Develop a Data Driven Culture
- 11. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 11 Plan and Execute Individual Initiatives
- 12. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 12 Broadcast Wins
- 13. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 13 Data Driven Decisions Determine Destiny Manage entire business Focus on ROI Optimize Spend Increase Process Efficiencies Develop a Data Driven Culture Plan and Execute Initiatives Broadcast Wins
- 14. ©2014 Copyright Demandbase,Inc. Demandbase Confidential. 14 Thank you