Headline 
The headline of “Don’t look down” creates a sense of 
intrigue with readers who should be eager to read the 
article to see why that particular heading is used. The 
headline is a play on words as Sam Smith is looking 
down from the balcony and is directly addressing the 
audience by looking straight into the camera. 
Overall impression 
The double page spread looks 
appealing and the target audience 
will like how it looks because it is 
eye-catching due to the large 
image and colourful sub-heading. 
Main image 
The main image is of Sam 
Smith on a balcony. He is 
quickly becoming an instantly 
recognisable figure and his 
growing fan base will love 
this article. His genre of 
music is pop and that has a 
large target audience. He is 
looking down which links in 
with the headline. The “O” of 
“down” is also dropping 
down . 
Sub-heading 
In blue font to make it look more appealing and links in 
with the paintwork of the balcony. It also links into the text 
that says “blue eyed soul” which is what the article 
believes his genre is. His name is in black so it stands out 
amongst the other text. For those who may not know him, 
it is the first time his name is mentioned. 
Text 
The start of the text is made 
very clear by having a drop 
cap which is identical font to 
the font of the title. The font 
is quite small and simplistic 
because the rest of the 
double page spread is creative 
so the text doesn't need to 
be. 
Use of space 
Around three quarters 
of the page is taken up 
by the image which is 
what the majority of 
the target audience is 
likely to prefer to text. 
There is just one 
column of text. 
Quote 
The quote “I feel like a balloon” is very small and quite difficult to read. The quote links in with the image because its 
like he has risen to the top of the balcony. In the quote he describes himself as a “balloon” which also links in with 
rising as balloons rise to the top.

Double page spread

  • 1.
    Headline The headlineof “Don’t look down” creates a sense of intrigue with readers who should be eager to read the article to see why that particular heading is used. The headline is a play on words as Sam Smith is looking down from the balcony and is directly addressing the audience by looking straight into the camera. Overall impression The double page spread looks appealing and the target audience will like how it looks because it is eye-catching due to the large image and colourful sub-heading. Main image The main image is of Sam Smith on a balcony. He is quickly becoming an instantly recognisable figure and his growing fan base will love this article. His genre of music is pop and that has a large target audience. He is looking down which links in with the headline. The “O” of “down” is also dropping down . Sub-heading In blue font to make it look more appealing and links in with the paintwork of the balcony. It also links into the text that says “blue eyed soul” which is what the article believes his genre is. His name is in black so it stands out amongst the other text. For those who may not know him, it is the first time his name is mentioned. Text The start of the text is made very clear by having a drop cap which is identical font to the font of the title. The font is quite small and simplistic because the rest of the double page spread is creative so the text doesn't need to be. Use of space Around three quarters of the page is taken up by the image which is what the majority of the target audience is likely to prefer to text. There is just one column of text. Quote The quote “I feel like a balloon” is very small and quite difficult to read. The quote links in with the image because its like he has risen to the top of the balcony. In the quote he describes himself as a “balloon” which also links in with rising as balloons rise to the top.