Dr. Pepper Final Project!
- 2. Dr Pepper Social TV Activation Plan What you need How we can help Employ strategies Projected Results
- 3. Goal and Need Integrate social TV into The Big Bang Theory Better image than competition
- 4. Mission Help Initiative through: •Ads / Commercials •Product Placement •Contests Emphasize Dr Pepper’s uniqueness
- 5. Market Potential Anyone who can purchase a Dr Pepper Anyone who will watch The Big Bang Theory People in the United States
- 6. What you need How we can help Employ strategies Projected Results
- 7. Competition Sponsored Tweets Created their unique taste in 1885 -before their competitors!
- 8. Dr pepper was established in 1885
- 9. Expected Penetration Greater Sales through Increasing Awareness of Company by: Promoting Dr. Pepper history, products, and uniqueness Could increase sales between $5-10 Million Entering New Market Australia, the U.K., Canada, Germany, Spain, and a host of South and Central American countries Could increase sales $1-5 Million
- 10. What you need How we can help Employ strategies Projected Results
- 11. Marketing Strategies: Corporate Image Big Bang Theory will allow Dr. Pepper to be viewed as: 1) A family 2) that 3) that is friendly appeals to a young and product large hip, tasty and younger refreshing. demographic
- 12. Marketing Strategies: Positioning Lock & Key Level 3
- 14. Marketing Strategies: Price 2 options
- 15. Marketing Strategies: Distribution United States Retail locations Convenience stores Vending machines College campuses Use Big Bang
- 16. Marketing Strategies: Promotion 3 main strategies 1. Ads 2. Product placement 3. Contests
- 17. For a fun, refreshing soda with that little something extra “ Dr. Pepper lets me have fun “Dr. Pepper’s taste is awesome! It picks and makes me feel refreshed!” me up and has a taste all its own.” Dr Pepper has you covered with 23 flavors of bubbly fun in every gulp. Making the idea of a soda more flavorful and refreshing since 1885. With the refreshing, classic taste of Dr. Pepper, you have so many reasons to drink a soda that is just as unique as you are. With choices ranging from Diet Dr. Pepper to cherry, vanilla, and of course the classic, you can find one just for you. Find Dr. Pepper at any market, liquor store, even at your nearest vending machine and enjoy the experience today! Check out our website, Follow us on Twitter, like us on Facebook, or see us on YouTube to get all the latest Dr. Pepper updates and to chat with other Dr. Pepper lovers about how fun and refreshing Dr. Pepper is for you! Enter this code Pepper17C on our website, Facebook, Twitter, or your local market Web: www.drpepper.com/Pepper17C, to be entered into a drawing to win 2 free cases of Dr. Pepper! Facebook: facebook/Pepper17C YouTube: youtube/Pepper17C Twitter: @drpepper Taste what you love, Love what you taste Show to cashier: Pepper17C Phone us: 1-800-Pepr17C
- 18. Marketing Strategies: Promotion 3 main strategies 1. Ads 2. Product placement 3. Contests
- 20. Marketing Strategies: Promotion 3 main strategies 1. Ads 2. Product placement 3. Contests
- 21. Marketing Strategies: MIS 1. Number of views 2. Interviews 3. Survey Results WOM Pyramid
- 22. Survey Conclusions Have you ever had a Dr. Pepper? 9% 91%
- 23. Which of the following sodas was first introduced?
- 24. Which of the following social media do you frequent most often?
- 25. What you need How we can help Employ strategies Projected Results
- 26. Sales Forecast 10%
- 27. Marketing Budget $606 million X 10% = $60.6 million
- 28. Future Big Dr. Bang Pepper Theory
- 29. This presentation was brought to you by: University of Southern California USC Marshall School of Business Professor Ira Kalb A project With Initiative For Dr Pepper