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Drupa 2012 - Magazine Day - European Magazine Media Association
Anja Kühne [email protected] Ph.: +32 2 536 06 04
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Drupa 2012 - Magazine Day - European Magazine Media Association
- 1. DRUPA – PrintPower - Magazine Day – 11 May 2012
- 2. EMMA represents the magazinemedia accross Europe 15.000 magazine publishers 50.000 magazine titles reaching 360 million EU citizens
- 3. EMMA represents the magazinemedia accross Europe 28 National association members in 18 EU Member States and 22 Corporate Members
- 4. Europe‘s magazine sector is doing well:
- 5. Germany: ADACmotorwelt 13.643.161
- 6. Spain: Pronto -circulation 3.489.303
- 7. Sweden: Buffé– circulation: 2.019.500
- 8. France: Téle Z -circulation 1.481.000
- 9. Poland: Tele Tydzień- circulation 1.320.000
- 10. UK: TV Choice -circulation 1.304.000
- 11. Strong magazine brands:
- 12. Strong magazine brands:
- 13. Europe‘s magazine media: in tunewith their readers.
- 14. Average repertoire ofdifferent printed newspapers and magazines: 75% of smart-phone Nearly 90% of digital users use mobile media news shoppers wish to Digital natives: 25 continue receiving paper at up 62% on last year home or in store. Average adult: 17 (Source: National Readership Survey 2011, (Source: ComScore, 2011) (source: Nielsen media research, 2011) 2011) hosted by European Magazine Media Association – www.magazinemedia.eu
- 15. Changing media consumptionhabits The Economist: preference in accessing The Economist 2012 / 2014 80% 65% The Future of Magazines and the Magazines of the Future 35% 20% Print: today Digital: today Print: 2014 Digital: 2014 Source: The Economist, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
- 16. Tablet sales globally 326 million 65% 252 million 178 million The Future of Magazines and the Magazines of the Future 104 million 64 million 2011 2012 2013 2014 2015 Source: The Economist, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
- 17. 4.137 Magazine Apps development - globally 2.108 The Future of Magazines and the Magazines of the Future 108 April 2010 April 2011 January 2012 Source: iMonitor, McPheters & Company, 2012 hosted by European Magazine Media Association – www.magazinemedia.eu
- 18. Change in percentageof time spent for reading magazines on an e-tablet (2010 – 2011) versus other activities on an e-tablet -4% -6% The Future of Magazines and the Magazines of the Future +10% +3% Italy Spain Germany Source: BCG, 2012 France hosted by European Magazine Media Association – www.magazinemedia.eu
- 19. Digital natives aged15-24, are “average issue readers” of 8 print newspaper and magazine titles The Future of Magazines and the Magazines of the Future compared to the all-adult average of Source: National Readership Survey (www.nrs.co.uk) 7 titles. hosted by European Magazine Media Association – www.magazinemedia.eu
- 20. Digital natives aged15-24, have a repertoire of around 25 different newspapers and magazines, The Future of Magazines and the Magazines of the Future compared to an average of Source: National Readership Survey (www.nrs.co.uk) 17. hosted by European Magazine Media Association – www.magazinemedia.eu
- 21. Print = main source of revenue for Europe‘s magazine publishers
- 22. Print = key to develop and maintain the magazine brand
- 23. Print = - enjoying reading - loving to be stimulated - looking to be surprised
- 24. European Magazine Media Association www.magazinemedia.eu Max von Abendroth, Executive Director [email protected] Ph.: +32 2 536 06 04