Uploaded byAlex Cernatescu
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology? Alex Cernatescu - Futurology Keynote
Mobile technology will continue to dominate and provide extensive data on consumer behavior, leading to better targeted advertising and products. People are actively shaping future products through their use of current technologies and providing feedback, while algorithms and AI will play an increasing role. Facial recognition technology has advanced to where computers can now often outperform humans, and data is transforming both digital and physical products and driving innovation like Tesla's autopilot feature. Marketers must adapt to these changes through a hybrid human-technology approach.
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DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology? Alex Cernatescu - Futurology Keynote
- 1. a simple storyabout complex things “Is there a NEXT BIG THING in marketing technology?” 2016
- 5. Mobile will dominate(is dominating) everything. Mobile brings a whole new level of telemetry on consumers – it puts tens of dimensions on their behavior and those dimensions better define them which leads to better products for them and of course better and more useful ADVERTISING and/or products. Mobile as part of this
- 6. Humanity is thelargest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA
- 7. Humanity is thelargest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA And on top of this… there is another layer of algorithms and AI coming
- 9. Humanity is thelargest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA Get your poker face ready
- 13. Machine vision hasimproved to the point where the computers outperform humans in areas of object and facial recognition. But being able to see the subtleties of expressions — the difference between a smile and a smirk — has also come a long way. Reading Hidden Emotions: Spontaneous Micro-expression Spotting and Recognition
- 16. Some are already beginningto embrace these things…
- 17. Humanity is thelargest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA Processing power is growing Incredibly fast
- 21. Data driven digital &physical products Or how is this unfolding further?
- 22. Tesla – basedon data, introduced the auto pilot function. Our cars are on the streets teaching themselves, bit by bit, to be better drivers – thanks to data. Where is this going?
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- 25. What about the futurecar’s brains and feelings? Deep Machine Learning and an intelligent Predictive Engine mean that, with each journey, it becomes more and more familiar with its occupants, their likes and preferences.
- 26. How do youcope with this? As a consumer and as a professional
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- 28. Today’s agency should provide: AtInfinit we call this: Marketing INFRASTRUCTURE as a service ( MIaaS )
- 29. And most importantly beas human as possible … even based on technology. Understand and Create Feelings.
- 32. And now someexamples from our portfolio ( Infinit Solutions Agency )
- 37. TV LIKE RESULTSONLY WITH DIGITAL
- 39. Infinit’s latest creativedigital campaign for Skoda:
- 40. Infinit’s latest creativedigital campaign for Skoda:
- 41. Dubai Television coverageof the event On the stage giving the Key-Note presentation Awards ceremony as Jury member
- 42. Alexandru Cernatescu Group CEO& Co-Founder Infinit Solutions Agency www.infinitsolutions.ro [email protected] 2016