E commerce

E commerce

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  E-Commerce
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  Contents  Introduction to e-Business and e-Commerce  E-business Infrastructure  E-environment  Supply Chain Management  E-marketing  Customer relationship Management  Change Management  Analysis and Design: M-commerce  Management of Mobile commerce services E-Commerce
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   The buyingand selling products through the use of internet.  An electronically mediated financial transactions between organizations and customers. Introduction to e-Business and e-Commerce
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   A communicationperspective – the delivery of information, product/services or payment by electronic means.  A business perspective – the application of technology towards the automation of business transactions and workflows.  A service perspective – enabling cost cutting at the same time as increasing the speed and quality of service delivery.  An online perspective – the buying and selling of products and information online. The Different Perspective for e-Commerce
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   User Experience ◦ It can be argued that everything else is secondary.  Solid ‘on-site search’ functionality ◦ You need good-quality metadata to make it work properly.  Well-defined information architecture ◦ Studies have shown that most people are ‘cognitive misers’. In plain English: people don’t like to think. Keep this in mind when wireframing your site. e-Commerce Fundamentals
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   A broader term of how technology can benefit all internal business processes and interactions with the third parties. This includes the buy-side and sell-side E-commerce and internal value chain.  The architecture of hardware, software, content and data used to deliver e-business services to employees, customers as well as partners e-Business
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   Risk Factors of E-Commerce Environment ◦ Risk  The overarching risk to any business doing online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware. ◦ Availability  lack of which is a big risk to an E-commerce e-Environment
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   Performance ◦ Network utilization—as the single weakest link can cause the entire environment to respond poorly.  Scalability ◦ Scalability for an E-commerce site or environment could mean different things to different merchants.  Security ◦ Vital issue for both users. Viewed as the safety for both users vital information e-Environment cont’d
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  Supply Chain Management
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   We divide web site marketing into three primary divisions: ◦ Enticing visitors (non-customers) to come to the site ◦ Converting visitors (non-customers) into customers ◦ Site Effectiveness e-Marketing Priorities
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   Speed  Ease and Efficiency  Low Cost  Targeted The benefits of e-Marketing include:
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   Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Customer Relationship Management
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   Quality and efficiency  Decrease in overall costs  Increase Profitability Benefits of Customer Relationship Management
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   Imagine for a moment that you owned a small corner store. As a conventional retailer, your potential market would extend to your immediate geographic region.  Now imagine some technology became available that would open up your reach to a much larger audience.  The mobile industry today is rapidly growing because of its design , functionality and its services to the consumer. Analysis and Design: m-Commerce
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   The emerging issues in mobile commerce is the emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services Management of m-Commerce Services