Download to read offline
E front_positioning_small
- 1.
- 2. In a sentence = Modern LMS with rich Enterprise and Social functionality
- 3. Market • The LMSmarket is growing (~15% per year) • The SME segment is particularly promising (~30% per year) LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates).
- 4. Opportunity Current solutions donot cater for the needs of SMES SMEs need a solution that is: cost effective, fast to implement, all-in-one, easy- to-use, standards certified, multilingual, extensible, professionally supported Cloud reshapes e-learning market
- 5. Product • eFront: Tailormade to the needs of Medium Enterprises • Comprehensive learning management capabilities • Extended enterprise and social functionality • User-friendly, simple-to-use, cost-efficient • Web 2.0 technologies and concepts • Mature • Users, customers and partners all around the world • Translated in 40 languages • Awarded from Brandon-Hall Research and Elearning! magazine
- 6.
- 7. Competition • High-end (e.g.SumTotal) or open-source (e.g. Moodle) Open-source High-end e-Front Emphasis on user experience Cost effective Rich enterprise functionality Not overly complex
- 8. Strategy • Use theopen-source edition to: – Build awareness – Improve the product – Shape the roadmap • Build a network of partners around the globe – Sell vertical solutions – Sell added-value services • Grow a US presence – US based company – Business development / Sales • Move towards cloud-based solutions – TalentLMS (www.talentlms.com)
- 9.
- 10. SWOT Analysis Strengths Weaknesses Especially suited for SMEs Small penetration & awareness Market proven Inadequate Marketing & sales resources Specialized editions for vertical markets Growing network of resellers Positive product buzz on the net Growing community Opportunities Threats Increasing learning needs on Enterprises Competition High growth rate of eLearning for SMEs Needs continuous product investment Cloud reshapes traditional businesses Big sales cycles Green economy suits eLearning
- 11.