EXPERIENCE BASED DESIGN
IN HEALTHCARE
IMPROVEMENT
DR LEE OI WAH
MD (UKM) CMIA(NIOSH)
DEFINITIONS
8/10/2019PATRICIA LEE2
HEALTHCARE PERSPECTIVE
 ‘A touchpoint is any moment where a user interacts in
some way with the service’
(NHS Institute Innovation and Improvement, 2009).
Eg : # arriving at the ward/counter
# talking to the nurse /HCP
# waking up after surgery
# mealtimes
# on discharge
8/10/2019PATRICIA LEE3
HEALTHCARE PERSPECTIVE
 Emotional touchpoints ‘are the moments where the person
recalls being touched emotionally (feelings) or cognitively
(deep and lasting memories)’
(Scottish Health Council website)
.
 They can be 'big moments' in a patient’s contact with a
service or 'small acts' that have a huge impact on an
individual whilst maybe not seeming significant to others.
8/10/2019PATRICIA LEE4
8/10/2019PATRICIA LEE5
8/10/2019PATRICIA LEE6
8/10/2019PATRICIA LEE7
THE CARE JOURNEY
8/10/2019PATRICIA LEE8
METHODS TO ELICIT EMOTIONAL
TOUCHPOINTS
8/10/2019PATRICIA LEE9
STORY TELLING
 Touchpoints and emotion words (both positive and
negative) can be used to help patients and/or staff to talk
about their experiences of receiving or giving care or a
service – to tell their story.
8/10/2019PATRICIA LEE10
STORY TELLING
STEP ACTIVITY REMARKS
STEP1 A set of possible touchpoints is
developed comprising the key
pointsof contact with service (as
laminated cards)
Eg arrival to ward, meal
times,visiting times ,
procedure times etc
STEP 2 Create a set of positive and less
positive emotion words on smaller
laminated card.
Can be fixed with
magnetic tape before
laminated.
STEP 3 Identify point of contact to be
discussed and give emotion cards
to the story teller.
8/10/2019PATRICIA LEE11
STORY TELLING
STEP ACTIVITY REMARKS
STEP 4 The story teller is asked to select
emotion cards that best sum up
how the experience felt
STEP 5 The story teller is encouraged to
tell the story and invited to say
why he or she felt this way
STEP 6 The storyteller is invited to say
what could have been different, if
appropriate.
STEP 7 The storyteller is ideally given the
typed story to review and change
as required and asked for
permission to share the story to
the care team. 8/10/2019PATRICIA LEE12
HEARING THE STORY USING
TOUCHPOINTS
8/10/2019PATRICIA LEE13
8/10/2019PATRICIA LEE14
8/10/2019PATRICIA LEE15
PROS
8/10/2019PATRICIA LEE16
PROS
8/10/2019PATRICIA LEE17
CONS
8/10/2019PATRICIA LEE18
CHALLENGES
 Who do we ask to hear the story from ?
 Hearing the negative
 Knowing how to react when people discuss aspects of
their life or care that are distressing
 Emotional investment
 Prioritizing time
 Valuing the process alongside other measures of
effectiveness.
 Sharing the story with others
8/10/2019PATRICIA LEE19
EXPERIENCE BASED APPROACH
FOR SERVICE IMPROVEMENT
 4 key steps
8/10/2019PATRICIA LEE20
8/10/2019PATRICIA LEE21
8/10/2019PATRICIA LEE22
CAPTURE THE EXPERIENCE
Tools available :
Experience questionaire
Patient and staff esperience log
Interview (with voice /audio recording)
Interview (with film recording)
Observation (for understanding or inspiration)
CONSENT MUST BE OBTAINED PRIOR TO ALL INTERVIEW WITH
PATIENTS
8/10/2019PATRICIA LEE23
PATIENT EXPERIENCE
QUESTIONAIRE
 A tool to gather people’s feelings/emotions at certain points of the process of
care.
 To celebrate the positives and identify area of improvement.
 To identify the ideal emotions to evoke at each point while designing patient’s
pathway or journey. 8/10/2019PATRICIA LEE24
CAPTURING STAFF EXPERIENCE
8/10/2019PATRICIA LEE25
THE SERVICE JOURNEY
8/10/2019PATRICIA LEE26
PATIENT & STAFF EXPERIENCE
LOG
 A tool used to capture experiences of staffs and patients
while delivering and receiving care.
8/10/2019PATRICIA LEE27
8/10/2019PATRICIA LEE28
UNDERSTAND THE EXPERIENCE
 The principles are :
a) Identify emotions
b) Find the touchpoints
c) Map the emotions to the touchpoints
d) Identify priority
8/10/2019PATRICIA LEE29
EMOTIONAL MAPPING
8/10/2019PATRICIA LEE30
EMOTIONAL MAPPING
8/10/2019PATRICIA LEE31
8/10/2019PATRICIA LEE32
IMPROVE THE EXPERIENCE
 Using co-design method to generate a shared
understanding between patients , carers and staffs to
obtain different perspective on the service and
improvements that could be made.
8/10/2019PATRICIA LEE33
EXPERIENCE IMPROVEMENT
SHEET
 A sheet on which changes to
the service can be recorded
and tracked against
experiences.
8/10/2019PATRICIA LEE34
INDIVIDUAL ACTION CARD
 A simple card to record
individual’s responsibilities in
the improvement project.
8/10/2019PATRICIA LEE35
8/10/2019PATRICIA LEE36
MEASURE THE IMPROVEMENT
 Subjective outcome
# patient’s experience (story telling,questionaire etc)
 Objective outcome
# reduced waiting time
# reduced critical event
# improved performance, safety and reliability
 Proxy measurement of patient experience
# number of incidents reported
# Thank You letters
# Sickness and absences
8/10/2019PATRICIA LEE37
8/10/2019PATRICIA LEE38
8/10/2019PATRICIA LEE39
8/10/2019PATRICIA LEE40

Ebd in healthcare improvement